& cplSiteName &

Verizon to Roll Out Sharable Data Buckets

Sarah Thomas
4/19/2012
50%
50%

Verizon Wireless plans to let users start sharing their data plans among multiple devices by the middle of the year in a bid to boost overall customer data usage.

Verizon CFO Fran Shammo revealed the plan on the carrier's first-quarter earnings call Thursday, but didn't elaborate much. Verizon reported a solid quarter driven by growth in its postpaid wireless business, but Shammo said its attention is turning away from just adding more devices to its network to eking out more value from the devices that are latching on. (See Verizon Earns $3.9B as Data Usage Jumps ).

"We're extremely pleased with the growth of wireless business," Shammo said. "There will be other categories that drive wireless growth in the future," he added, referencing the data-share plan coming in mid-2012 that will let customers dip multiple devices into one bucket of data. That sharing would be extended to tablets, phones and machine-to-machine connections, which have been subject to increasingly complicated data plans.

Verizon has said it is looking at data-sharing features similar to what it offers families for voice and text buckets, but this is the first time the carrier has put a deadline on this sort of plan. Now that it no longer offers unlimited data, a sharable bucket of data could offer customers more flexibility. (See New Data Plans Keep It in the Family .)

Device drivers
The main reason Verizon is turning from net adds to data growth is that it had strong device sales across several categories in the first quarter. The carrier sold 6.3 million smartphones, including 2.1 million Long Term Evolution (LTE) phones. Now, 8 million, or 9 percent, of Verizon's customers are using LTE devices.

At the same time, it sold 3.2 million iPhones, but the carrier downplayed Apple Inc. (Nasdaq: AAPL)'s smartphone in favor of talking up LTE. (See Verizon Goes All Out for LTE Smartphones .)

For its customers that upgraded in the quarter, 42 percent were first-time smartphone buyers. Shammo said Verizon is looking at converting the 53 percent that still use basic phones, as well as increasing average revenue per user (ARPU) for those customers. The average customer today spends $54 per month, $23.80 of which goes to data.

"We are very, very confident that we're on a path to accelerate the growth of our ARPU," he said.

LTE network update
Shammo reiterated Verizon's LTE leadership as well, noting that it has turned on the network in 230 markets, covering more than 200 million PoPs or two-thirds of country. It plans to have its nationwide 3G footprint covered by LTE by mid-2013, and Shammo said that consumer awareness of Verizon's LTE network is on the upswing. (See Verizon's LTE Blitz Reaches Two-Thirds of US and Where's Verizon's 4G Going Next?)

The CFO also mentioned that Verizon is interested in supporting a third platform, giving a nod to emerging players like Microsoft Corp. (Nasdaq: MSFT)'s Windows Phone. Verizon gave Android a boost in the beginning, he said, and it's looking to do the same with "the third ecosystem."

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 5:35:55 PM
re: Verizon to Roll Out Sharable Data Buckets


Didn't listen to the call -- are they still doing the double data promotion on LTE phones?


Not hard to understand why the iPhone is still outselling their LTE phones, which they are apparently selling a bunch just by default (aka no other option). Without any innovation on pricing and with new devices at a premium to the iPhone and no compelling 4G only applications... we are sounding like broken records, no? But it's got to be disappointing for Verizon to have this shiny new 4G network and people still pick the 3G iPhone... does that mean that all that 4G marketing isn't working?

kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 5:35:55 PM
re: Verizon to Roll Out Sharable Data Buckets


Didn't listen to the call -- are they still doing the double data promotion on LTE phones?


Not hard to understand why the iPhone is still outselling their LTE phones, which they are apparently selling a bunch just by default (aka no other option). Without any innovation on pricing and with new devices at a premium to the iPhone and no compelling 4G only applications... we are sounding like broken records, no? But it's got to be disappointing for Verizon to have this shiny new 4G network and people still pick the 3G iPhone... does that mean that all that 4G marketing isn't working?

jalawler
50%
50%
jalawler,
User Rank: Light Beer
12/5/2012 | 5:35:53 PM
re: Verizon to Roll Out Sharable Data Buckets


I've heard this announcement twice before; when will they attach a date?

gtchavan
50%
50%
gtchavan,
User Rank: Light Beer
12/5/2012 | 5:35:53 PM
re: Verizon to Roll Out Sharable Data Buckets
The killer app for for LTE is any app on iPhone 5, because you won't get the pesky message that says, find a wifi hub because your telco network is too slow. The real test for the stability of Verizon network will be iPhone 5.
jalawler
50%
50%
jalawler,
User Rank: Light Beer
12/5/2012 | 5:35:52 PM
re: Verizon to Roll Out Sharable Data Buckets


It looks like Lowell McAdam mentioned shared data coming in 2012 at the Dec. '11 UBS Global Media & Communications conference.  I thought Shammo also made a statement earlier this year mentioning mid-year, but that may not have been public.

Flook
50%
50%
Flook,
User Rank: Light Beer
12/5/2012 | 5:35:49 PM
re: Verizon to Roll Out Sharable Data Buckets


Regarding the last sentence in the article: Did VZ gave Android a boost, or did Android give VZ a boost--or did they simultaneously boost each other?


 


I ask cause am wondering if VZ is taking more than its share of credit.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:35:47 PM
re: Verizon to Roll Out Sharable Data Buckets


Can see why customers would really go for this idea and might make them stick with one carrier.  I've got a Sprint Android phone with its own data plan, and an iPad on an ATT data plan. I've considered dumping the ATT tablet plan and  feeding the iPad off the phone as a WiFi hot spot when needed, though using it that way kills the battery even faster. Just need to be a smarter consumer on that because I feel like i'm paying twice. JB

joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:35:38 PM
re: Verizon to Roll Out Sharable Data Buckets


Basically if carriers can find ways to let people get enough data to watch TV, videos and stream music across various devices for a reasonable price so that they can replace something else (cable?) then we got something tangiable. Can't just expect people to buy the new thing because its the new thing. Unless you're Apple.

From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    Telecom Innovators Video Showcase
    Atrinet's NetACE – Migration to NFV & SDN With NetOps-Driven LSO

    5|4|16   |     |   (0) comments


    At Atrinet's headquarters, Ray Le Maistre sits down with Roy Silon to get an in-depth look into the company's focus and the secret recipe for their success.
    LRTV Huawei Video Resource Center
    Amsterdam ArenA, Powered by Huawei

    5|4|16   |     |   (0) comments


    Huawei's ICT solutions power the state-of-the-art Amsterdam ArenA, turning it into a smart stadium.
    LRTV Interviews
    Testing When There's No 'There' There

    5|4|16   |     |   (0) comments


    The benefits of SDN/NFV are well known, but the transition comes with some challenges, prominent among them is: how do you test a network that has been abstracted and has the potential to be endlessly reconfigurable? Light Reading was at NFV World Congress in Santa Clara, Calif., where we bumped into Mats Nordlund, CEO and co-founder of Netrounds, a Swedish ...
    LRTV Interviews
    Ditching the Slash & the Orchestration Wars

    5|3|16   |     |   (2) comments


    SDN and NFV have been inextricably bound with each other for so long that on a conceptual level, smooshing them together into one catch-all phrase – SDNFV – is now justifiable, according to Dan Pitt, executive director of the Open Networking Foundation (ONF). Light Reading spoke to Pitt at the NFV World Congress, where he explained that the next ...
    LRTV Custom TV
    ZTE TV Connect Highlights

    5|3|16   |     |   (0) comments


    ZTE gives us a tour of its booth and new products at TV Connect in London.
    LRTV Custom TV
    Deluxe's Unified Delivery Solution

    5|3|16   |     |   (0) comments


    Join Alan Breznick of Light Reading and visit the Deluxe booth at NAB! Here you'll find Deluxe's Unified Delivery Solution, OTT video, virtual reality, HDR, 4K and much more!
    LRTV Interviews
    Verizon Puts Gray Boxes in the Shade

    5|2|16   |   04:33   |   (1) comment


    When it comes to the white box trend, "gray" boxes, which have a slight proprietary twist, don't give service providers and end users the advantages they're seeking, according to Verizon's Vice President of Product and New Business Innovation Shawn Hakl.
    LRTV Custom TV
    Dealing With a Disrupted Video Market

    5|2|16   |     |   (0) comments


    Ericsson's Simon Frost discusses how traditional pay-TV providers can cope with the big changes wrought by the rise of OTT video and IP technology.
    LRTV Custom TV
    The VNF Responsibility of Red Hat

    5|2|16   |     |   (0) comments


    At MWC, Caroline Chappell of Heavy Reading visits the Red Hat booth and sits down with Chris Wright to talk about the responsibility the VNF needs to take on in order to ensure the operators get the carrier-grade performance they expect for their network.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Sprint CEO: Our Spectrum Is for 5G
    Dan Jones, Mobile Editor, 5/3/2016
    Amazon & Other 'Big 4' Cloud Providers Crushing Competitors
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/29/2016
    FCC Poised to Re-Regulate Wholesale Access
    Carol Wilson, Editor-at-large, 4/28/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Sloth Mail Click Here
    Sloth mail -- somehow even slower than snail mail.
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.