& cplSiteName &

Verizon to Roll Out Sharable Data Buckets

Sarah Thomas
4/19/2012
50%
50%

Verizon Wireless plans to let users start sharing their data plans among multiple devices by the middle of the year in a bid to boost overall customer data usage.

Verizon CFO Fran Shammo revealed the plan on the carrier's first-quarter earnings call Thursday, but didn't elaborate much. Verizon reported a solid quarter driven by growth in its postpaid wireless business, but Shammo said its attention is turning away from just adding more devices to its network to eking out more value from the devices that are latching on. (See Verizon Earns $3.9B as Data Usage Jumps ).

"We're extremely pleased with the growth of wireless business," Shammo said. "There will be other categories that drive wireless growth in the future," he added, referencing the data-share plan coming in mid-2012 that will let customers dip multiple devices into one bucket of data. That sharing would be extended to tablets, phones and machine-to-machine connections, which have been subject to increasingly complicated data plans.

Verizon has said it is looking at data-sharing features similar to what it offers families for voice and text buckets, but this is the first time the carrier has put a deadline on this sort of plan. Now that it no longer offers unlimited data, a sharable bucket of data could offer customers more flexibility. (See New Data Plans Keep It in the Family .)

Device drivers
The main reason Verizon is turning from net adds to data growth is that it had strong device sales across several categories in the first quarter. The carrier sold 6.3 million smartphones, including 2.1 million Long Term Evolution (LTE) phones. Now, 8 million, or 9 percent, of Verizon's customers are using LTE devices.

At the same time, it sold 3.2 million iPhones, but the carrier downplayed Apple Inc. (Nasdaq: AAPL)'s smartphone in favor of talking up LTE. (See Verizon Goes All Out for LTE Smartphones .)

For its customers that upgraded in the quarter, 42 percent were first-time smartphone buyers. Shammo said Verizon is looking at converting the 53 percent that still use basic phones, as well as increasing average revenue per user (ARPU) for those customers. The average customer today spends $54 per month, $23.80 of which goes to data.

"We are very, very confident that we're on a path to accelerate the growth of our ARPU," he said.

LTE network update
Shammo reiterated Verizon's LTE leadership as well, noting that it has turned on the network in 230 markets, covering more than 200 million PoPs or two-thirds of country. It plans to have its nationwide 3G footprint covered by LTE by mid-2013, and Shammo said that consumer awareness of Verizon's LTE network is on the upswing. (See Verizon's LTE Blitz Reaches Two-Thirds of US and Where's Verizon's 4G Going Next?)

The CFO also mentioned that Verizon is interested in supporting a third platform, giving a nod to emerging players like Microsoft Corp. (Nasdaq: MSFT)'s Windows Phone. Verizon gave Android a boost in the beginning, he said, and it's looking to do the same with "the third ecosystem."

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 5:35:55 PM
re: Verizon to Roll Out Sharable Data Buckets


Didn't listen to the call -- are they still doing the double data promotion on LTE phones?


Not hard to understand why the iPhone is still outselling their LTE phones, which they are apparently selling a bunch just by default (aka no other option). Without any innovation on pricing and with new devices at a premium to the iPhone and no compelling 4G only applications... we are sounding like broken records, no? But it's got to be disappointing for Verizon to have this shiny new 4G network and people still pick the 3G iPhone... does that mean that all that 4G marketing isn't working?

kaps
50%
50%
kaps,
User Rank: Light Beer
12/5/2012 | 5:35:55 PM
re: Verizon to Roll Out Sharable Data Buckets


Didn't listen to the call -- are they still doing the double data promotion on LTE phones?


Not hard to understand why the iPhone is still outselling their LTE phones, which they are apparently selling a bunch just by default (aka no other option). Without any innovation on pricing and with new devices at a premium to the iPhone and no compelling 4G only applications... we are sounding like broken records, no? But it's got to be disappointing for Verizon to have this shiny new 4G network and people still pick the 3G iPhone... does that mean that all that 4G marketing isn't working?

jalawler
50%
50%
jalawler,
User Rank: Light Beer
12/5/2012 | 5:35:53 PM
re: Verizon to Roll Out Sharable Data Buckets


I've heard this announcement twice before; when will they attach a date?

gtchavan
50%
50%
gtchavan,
User Rank: Light Beer
12/5/2012 | 5:35:53 PM
re: Verizon to Roll Out Sharable Data Buckets
The killer app for for LTE is any app on iPhone 5, because you won't get the pesky message that says, find a wifi hub because your telco network is too slow. The real test for the stability of Verizon network will be iPhone 5.
jalawler
50%
50%
jalawler,
User Rank: Light Beer
12/5/2012 | 5:35:52 PM
re: Verizon to Roll Out Sharable Data Buckets


It looks like Lowell McAdam mentioned shared data coming in 2012 at the Dec. '11 UBS Global Media & Communications conference.  I thought Shammo also made a statement earlier this year mentioning mid-year, but that may not have been public.

Flook
50%
50%
Flook,
User Rank: Light Beer
12/5/2012 | 5:35:49 PM
re: Verizon to Roll Out Sharable Data Buckets


Regarding the last sentence in the article: Did VZ gave Android a boost, or did Android give VZ a boost--or did they simultaneously boost each other?


 


I ask cause am wondering if VZ is taking more than its share of credit.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:35:47 PM
re: Verizon to Roll Out Sharable Data Buckets


Can see why customers would really go for this idea and might make them stick with one carrier.  I've got a Sprint Android phone with its own data plan, and an iPad on an ATT data plan. I've considered dumping the ATT tablet plan and  feeding the iPad off the phone as a WiFi hot spot when needed, though using it that way kills the battery even faster. Just need to be a smarter consumer on that because I feel like i'm paying twice. JB

joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:35:38 PM
re: Verizon to Roll Out Sharable Data Buckets


Basically if carriers can find ways to let people get enough data to watch TV, videos and stream music across various devices for a reasonable price so that they can replace something else (cable?) then we got something tangiable. Can't just expect people to buy the new thing because its the new thing. Unless you're Apple.

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Telecom Innovators Video Showcase
Versa: A Lot More Than SD-WAN

1|31|17   |     |   (0) comments


Kelly Ahuja, the new CEO of Versa Networks, speaks with Steve Saunders of Light Reading about how Versa offers much more than just SD-WAN, and its plan to grow market adoption in 2017.
LRTV Documentaries
Facebook Gets Physical With Its Security Strategy

1|31|17   |   00:48   |   (0) comments


Facebook has introduced new measures that will enable users to secure access to their accounts using a physical 'key' application.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Time to Invest in Virtual Reality?
P. Tracy Currie, CEO and Co-Founder, Capto Consulting, 2/13/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.