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AT&T Accelerate Content Delivery

Light Reading
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Light Reading
4/11/2011
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DALLAS -- AT&T* today announced that delivery of dynamic content, such as social media and shopping cart data, is getting even faster with two cloud-enabled additions to the AT&T Content Acceleration suite. By teaming with Cotendo to add their Search Engine Optimization and Cloudlet offerings to the AT&T Content Acceleration suite, the company is helping business customers solve content distribution challenges.

The company also announced that AccuWeather, a company that provides up to the minute weather reporting, is using the Cloudlet module of the AT&T Content Acceleration service to improve response times without buying and maintaining additional servers. In recent years, AccuWeather has experienced tremendous growth in both the volume of users and the variety of information requested from mobile devices. Many of these devices come equipped with built in global positioning systems (GPS) that request very specific locations for weather, which tied up AccuWeather's whole network, while slowing down the time it took to get updates.

With the addition of the Cloudlet module, requests for updated weather information can now be made within a larger local geographic area, eliminating the need to travel back to headquarters for the latest forecast. As a result, update requests to headquarters have declined by 75 percent, and AccuWeather is now providing near real-time response important to its users.

As businesses continue to experience an explosion in the distribution of digital content and spending on digital goods - a PricewaterhouseCoopers report(1) estimates global consumer spending on digital goods at $25 billion in 2010, and projects spending to reach $280 billion by 2014 - AT&T is using the intelligence of its global network to help ensure the instantaneous deployment, delivery and support of massive amounts of data and video.

"The ability to deliver localized information that our customers need while not flooding our entire infrastructure was paramount to providing consumers with real-time access to weather-related news and updates," said Jon Porter, engineer and member of AccuWeather enterprise architecture team. "With the Cloudlet module of AT&T Content Acceleration service, our transaction times have improved, without forcing our company to buy and maintain more servers."

AT&T Inc. (NYSE: T)

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