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Ericsson Shows Off Multi-Screen Management at NAB Show

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Light Reading
4/3/2013
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STOCKHOLM -- As broadcasters come under increasing pressure from the technical complexities of multi-screen video delivery, together with an ever-more competitive landscape and fragmented audience, Ericsson (NASDAQ:ERIC) is responding with the debut of its Broadcast Services business at NAB Show 2013, in Las Vegas, USA. The new division combines the global services expertise of Ericsson with the deep broadcast industry track record of Technicolor’s Broadcast Services division, which Ericsson acquired in July 2012. Thorsten Sauer, Head of Broadcast Services at Ericsson, says: "While the TV and media domain is becoming increasingly competitive, with a proliferation of new players and platforms, it is existing broadcasters that are in pole position to build on their brand profile and viewer loyalty to take the lead in the next generation of TV anywhere. "But while these broadcasters are leaders in content, they face the challenge of adapting to a fast-changing and complex technological landscape, and of responding to viewers’ changing demands and patterns of consumption. "Most broadcasters do not have the time, the scale or the infrastructure to adapt effectively to today’s technical challenges such as media asset management, multi-platform multi-screen delivery, archiving and disaster recovery. At NAB Show 2013 we will demonstrate how outsourcing technical and operation management is the natural answer to broadcasters’ challenges, enabling them to focus on engaging their viewers and delivering the TV experiences that consumers want." Ericsson AB

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