Light Reading

Datacomm: Video to Drive 3G

Light Reading
LR Mobile News Feed
Light Reading
9/15/2003
50%
50%

CHESTERFIELD, Mo. -- The Number One reason mobile phone subscribers will upgrade to third generation wireless services is to download, stream, and swap short videos. That is one of the conclusions of the new 105-page report, Mobile Movies: the Market for Short Videos on Small Screens, released today by Datacomm Research Company.

“A large market for short videos is emerging: mobile phone and portable computer users,” said Michael Hentschel, Managing Director of Techvest International and the report’s lead author. "To succeed, wireless operators must support both professionally and user-created video content enabling diverse personal, preview, and promotional applications," he added.

Mobile Movies: the Market for Short Videos on Small Screens is the result of more than 20 in-depth interviews with operators, manufacturers, content providers, and application developers. The report includes sections on applications, markets, technical challenges, and business models. More than 50 vendors are profiled.

Mobile Movies: the Market for Short Videos on Small Screens is the sequel to Datacomm Research Company’s popular report, Wireless Streaming Media: Markets & Business Opportunities.

Mobile Movies: the Market for Short Videos on Small Screens is the latest in Datacomm Research's CompetitiveEdge™ family of reports and is available for $995.00 (PDF version). The price includes one hour of follow-on consultation. The report may be ordered online at the firm’s secure website www.datacommresearch.com. Visa, MasterCard, and American Express accepted. Orders may also be faxed to (314) 514-9793, phoned to (314) 514-9750, or mailed to Datacomm Research Company, 14318 Millbriar Circle, Chesterfield, Missouri 63017.

Additional conclusions found in Mobile Movies: the Market for Short Videos on Small Screens:

  • Mobile video will gain traction in 2004 and take off in 2005. Handsets capable of playing and recording short videos are hitting the market. Third generation mobile phone and Wi-Fi hotspot services, capable of streaming live video, are rolling out around the globe. However, the supply of MPEG-4 content must rise to meet demand.
  • Which is best: downloading or streaming? The answer depends on the application. Downloading requires more device memory and digital rights management (DRM) for security, but can be performed during off-peak hours to save money. Streaming is sometimes finicky but enables live video, requires less handset memory, and is arguably more secure.
  • Six categories of mobile video to watch: Stay Tuned and See What I See for mobile phone service; Video Library and Video Rendezvous for Wi-Fi hotspot service; and On Location and Rent-a-Peripheral for proximity service.
  • The film industry has long searched for a larger market for short videos. That market has finally been found. Short videos are perfect for informing, instructing, and entertaining mobile users. One operator has even produced short movies specifically for mobile users.


Datacomm Research Co.
(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business – Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Is Windstream Boldly Setting a New Trend?
Carol Wilson, Editor-at-large, 7/29/2014
Sprint, T-Mobile: The Price War's On
Sarah Reedy, Senior Editor, 7/30/2014
Pics From Comic-Con -- Honest!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/30/2014
If Not Muni Networks, Then What?
Carol Wilson, Editor-at-large, 7/28/2014
Verizon Applies 3G Throttling Policy to LTE
Sarah Reedy, Senior Editor, 7/25/2014
Like Us on Facebook
Twitter Feed