How Vodafone Business Used Data to Provide Even Better Customer Experience

A Customer 360 solution built on Quantexa’s Decision Intelligence (DI) Platform and Google Cloud infrastructure is how Vodafone united their data and used it to provide customer-facing teams with a contextual picture of their customers. In this webinar Panel you will learn:

How Vodafone Business became a data-driven organization by using the power of data to fulfil their corporate strategy: from identifying business problems and understanding the blockers to using cutting-edge AI technology for valuable insights in day-to-day customer outreach. How the Quantexa DI platform provided a 360 customer view of Vodafone Business customers using internal and external data and enabled them to use network analytics to identify high value sales opportunities. Why Google Cloud was chosen as the data hub: touching on efficiency, privacy and security and what Google Cloud is doing in the Telco Market for its customers.

Jennifer Clark, Principal Analyst – Cloud Infrastructure & Edge Computing

May 10, 2023

1 Hr View
How Vodafone Business Used Data to Provide Even Better Customer Experience

Date: Aug 10, 2023

Duration: 1 Hr

About the Author(s)

Jennifer Clark

Principal Analyst – Cloud Infrastructure & Edge Computing

Jennifer Pigg Clark is Principal Analyst with Heavy Reading covering Cloud Infrastructure and Edge Computing. Clark provides actionable insight into service provider evolution, examining the challenges and opportunities facing network operators as they move towards 5G and IoT with an increasingly virtualized and cloud native infrastructure. Clark examines the solutions and technology reshaping the telco data center, technologies such as Edge Computing, Open Source, OpenStack, container networking, Network Orchestration, Software Defined Networks (SDN), Network Functions Virtualization (NFV), and SD-WAN. Clark started her industry research career with the Yankee Group, which was acquired by 451 Research in 2013. She held the role of Sr. Vice President at Yankee Group. Prior to joining Yankee Group, Clark was Manager of Network Planning and Strategy for Wang Laboratories'corporate data network. She began her career at Wang with responsibility for the domestic and international roll-out of Wang's packet network, connecting more than 250 locations in 14 countries. Before joining Wang, she was a member of the IT research and development division of Commercial Union Insurance Companies. Clark is a highly regarded speaker at industry seminars and conferences and is frequently cited by the commercial and trade press. She has been a guest lecturer at the MIT Sloan School of Management and is a member of the IEEE. She holds a B.A. degree from Mount Holyoke College.

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