Light Reading
An Orange-branded, Atom-powered smartphone is coming to France and the UK at a mass-market price

Orange Nabs First Intel Smartphone

Sarah Reedy
LR Mobile News Analysis
Sarah Reedy, Senior Editor
2/26/2012
50%
50%

BARCELONA -- Mobile World Congress 2012 -- There's been much speculation over who would build the first Intel Corp. (Nasdaq: INTC) Atom-powered smartphone, but it appears a wireless operator, Orange SA , has beaten the predicted first movers, Motorola Mobility LLC and LG Electronics Inc. (London: LGLD; Korea: 6657.KS) to the punch.

The European operator is announcing Monday at MWC that it will offer its own branded smartphone, codenamed Orange Santa Clara, in the U.K. and France this summer. The phone will be powered by Intel's new Atom processor, Z2460 , and supports HSPA+.

The phone's real name and price won't be announced until launch, but it will be significantly cheaper than most smartphones, according to Vincent Brunet, Orange's executive vice president of mobile consumer services.

"Our strategy is to have a much more aggressive price point for this phone when we introduce it in the market," Brunet says. "It will enable some of our customers to have a high-performance smartphone at a price that today does not allow them to get this level of performance."

The phone, built for Orange by Gigabyte, will run Android's Gingerbread operating system at launch, but Brunet says will be upgraded to Ice Cream Sandwich once it's available. The phone also supports HD video and near-field communications (NFC) and has an 8-megapixel camera. (See Intel Adds NFC to Renewed Mobile Push.)

Why this matters
The device launch is significant for both companies. Intel says mobile will be its next big push, and it's looking to the wireless operators to help get it started, but so far it hasn't made chips power-efficient enough for mobile. That's all changing with its latest Medfield chips. That said, it won't be easy to break into mobility, where established mobile players like Nvidia Corp. (Nasdaq: NVDA) and Qualcomm Inc. (Nasdaq: QCOM) rule the roost.

For Orange, this furthers a strategy of selling branded phones that has worked well for the operator in Europe for the past 10 years. The carrier uses its branded phones to promote data usage and its own services like Orange TV and the Orange App Shop. The company says that customer demand for Orange phones led it to double the models it carried last year, increasing in volume to 15 percent of its total portfolio from 7 percent. It plans to increase that figure to 20 percent this year.

For more
More Intel-powered phones and gear are expected this week in MWC. Read up on Intel's plans below.



— Sarah Reedy, Senior Reporter, Light Reading Mobile

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (1) comment


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
LRTV Documentaries
AT&T's New Security Strategy

12|10|14   |   02:36   |   (1) comment


AT&T's Chief Security Officer Ed Amoroso explains how his company is wrapping virtual security layers around micro network domains.
Upcoming Live Events
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
Vodafone to Ride T-Mobile Back Into US
Dan Jones, Mobile Editor, 12/12/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
Gardner's Departure a Cautionary Tale
Carol Wilson, Editor-at-large, 12/12/2014
Cisco Makes Big Analytics Push
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/11/2014
Like Us on Facebook
Twitter Feed
Upcoming Webinars
Webinar Archive