Light Reading

Comcast Opens Up Its Video Cloud

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/20/2012
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) will let other cable operators tap into a video content delivery network (CDN) that forms the foundation of its Project Infinity video-on-demand (VoD) initiative.

The Comcast Media Center (CMC) , Comcast's Denver-based digital content factory, announced Monday that it will let Headend In The Sky (HITS) affiliates access the centralized, cloud-based CDN, promising to make "thousands" of VoD titles available to its cable partners. HITS, which distributes linear TV channels, interactive TV apps, and some on-demand content to affiliates via satellite and landline links, counts many Tier 2/3 cable operators as customers.

Under the new CDN approach, the CMC will maintain a central, primary VoD library and push the most popular titles to edge caches and local VoD servers based on algorithms and other tricky math. Pushing that content to the edges will help MSOs save on transport costs while letting them tap into a massive VoD library that doesn't have to be replicated in local markets.

The new HITS On Demand offering stems from a video CDN Comcast has developed for its own cable systems. The current version supports VoD on MPEG-2 set-top boxes, though there's speculation that Comcast will adapt it to handle MPEG-4 and IP-connected devices, as well.

The CMC won't say how many VoD titles it will offer to HITS affiliates early on, but Comcast's cable systems currently support about 30,000 VoD "choices."

The CMC will be pitching the new offering at this week's National Cable Television Cooperative Inc. (NCTC) Winter Education Conference in Austin, Texas, a confab tailored to independent cable operators.

Why this matters
The notion of cable-federated CDNs has been gaining interest, so the move isn't unexpected. And there's money to be made. HITS On Demand will help Comcast generate dollars from affiliates while helping the company recoup the investments it's made, and continues to make, in Project Infinity. In turn, smaller MSOs will be able to preserve their existing VoD platform while tapping into a much larger VoD vault and enjoy the kind of storage scale that only major cable operators tend to have.

Comcast's shift into the affiliate CDN model also spells more competition for Avail-TVN , a company that's crafted a video distribution network for the Tier 2/3 crowd, and coupled that with a multi-screen/TV Everywhere component called AnyView that relies on adaptive bit rate encoding.

For more
Read more about cable's CDN ambitions.



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 5:42:03 PM
re: Comcast Opens Up Its Video Cloud


Does Comcast do transcoding of video at its caching sites for multiple formats for delivery of video to smartphones and tablets?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:42:00 PM
re: Comcast Opens Up Its Video Cloud


I believe the Comcast CDN  is doing just constant bit rate MPEG-2 and only for STBs, at least for now.  I also think that are using something outside of this CDN for all the TV Everywhere content, but I'd have to double-check that.  Anyone else know if their TVE content is riding this CDN as well or if they are using something (or somebody else, ie. other CDNs) to handle that? JB

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
Sprint's Claure: '3 to 5 Years' to Turnaround
Dan Jones, Mobile Editor, 8/25/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Cats with Phones
Cats Are a Smartphone's Best Friend Click Here
Whoever said cats didn't live to please their humans?