Light Reading
Comcast Media Center lets cable partners feed off a video CDN that forms the basis of the MSO's Project Infinity VoD initiative

Comcast Opens Up Its Video Cloud

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/20/2012
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) will let other cable operators tap into a video content delivery network (CDN) that forms the foundation of its Project Infinity video-on-demand (VoD) initiative.

The Comcast Media Center (CMC) , Comcast's Denver-based digital content factory, announced Monday that it will let Headend In The Sky (HITS) affiliates access the centralized, cloud-based CDN, promising to make "thousands" of VoD titles available to its cable partners. HITS, which distributes linear TV channels, interactive TV apps, and some on-demand content to affiliates via satellite and landline links, counts many Tier 2/3 cable operators as customers.

Under the new CDN approach, the CMC will maintain a central, primary VoD library and push the most popular titles to edge caches and local VoD servers based on algorithms and other tricky math. Pushing that content to the edges will help MSOs save on transport costs while letting them tap into a massive VoD library that doesn't have to be replicated in local markets.

The new HITS On Demand offering stems from a video CDN Comcast has developed for its own cable systems. The current version supports VoD on MPEG-2 set-top boxes, though there's speculation that Comcast will adapt it to handle MPEG-4 and IP-connected devices, as well.

The CMC won't say how many VoD titles it will offer to HITS affiliates early on, but Comcast's cable systems currently support about 30,000 VoD "choices."

The CMC will be pitching the new offering at this week's National Cable Television Cooperative Inc. (NCTC) Winter Education Conference in Austin, Texas, a confab tailored to independent cable operators.

Why this matters
The notion of cable-federated CDNs has been gaining interest, so the move isn't unexpected. And there's money to be made. HITS On Demand will help Comcast generate dollars from affiliates while helping the company recoup the investments it's made, and continues to make, in Project Infinity. In turn, smaller MSOs will be able to preserve their existing VoD platform while tapping into a much larger VoD vault and enjoy the kind of storage scale that only major cable operators tend to have.

Comcast's shift into the affiliate CDN model also spells more competition for Avail-TVN , a company that's crafted a video distribution network for the Tier 2/3 crowd, and coupled that with a multi-screen/TV Everywhere component called AnyView that relies on adaptive bit rate encoding.

For more
Read more about cable's CDN ambitions.



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 5:42:03 PM
re: Comcast Opens Up Its Video Cloud


Does Comcast do transcoding of video at its caching sites for multiple formats for delivery of video to smartphones and tablets?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:42:00 PM
re: Comcast Opens Up Its Video Cloud


I believe the Comcast CDN  is doing just constant bit rate MPEG-2 and only for STBs, at least for now.  I also think that are using something outside of this CDN for all the TV Everywhere content, but I'd have to double-check that.  Anyone else know if their TVE content is riding this CDN as well or if they are using something (or somebody else, ie. other CDNs) to handle that? JB

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
Level 3 Does Big Data Differently
Carol Wilson, Editor-at-large, 8/21/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Like Us on Facebook
Twitter Feed