& cplSiteName &

Comcast Opens Up Its Video Cloud

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/20/2012
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) will let other cable operators tap into a video content delivery network (CDN) that forms the foundation of its Project Infinity video-on-demand (VoD) initiative.

The Comcast Media Center (CMC) , Comcast's Denver-based digital content factory, announced Monday that it will let Headend In The Sky (HITS) affiliates access the centralized, cloud-based CDN, promising to make "thousands" of VoD titles available to its cable partners. HITS, which distributes linear TV channels, interactive TV apps, and some on-demand content to affiliates via satellite and landline links, counts many Tier 2/3 cable operators as customers.

Under the new CDN approach, the CMC will maintain a central, primary VoD library and push the most popular titles to edge caches and local VoD servers based on algorithms and other tricky math. Pushing that content to the edges will help MSOs save on transport costs while letting them tap into a massive VoD library that doesn't have to be replicated in local markets.

The new HITS On Demand offering stems from a video CDN Comcast has developed for its own cable systems. The current version supports VoD on MPEG-2 set-top boxes, though there's speculation that Comcast will adapt it to handle MPEG-4 and IP-connected devices, as well.

The CMC won't say how many VoD titles it will offer to HITS affiliates early on, but Comcast's cable systems currently support about 30,000 VoD "choices."

The CMC will be pitching the new offering at this week's National Cable Television Cooperative Inc. (NCTC) Winter Education Conference in Austin, Texas, a confab tailored to independent cable operators.

Why this matters
The notion of cable-federated CDNs has been gaining interest, so the move isn't unexpected. And there's money to be made. HITS On Demand will help Comcast generate dollars from affiliates while helping the company recoup the investments it's made, and continues to make, in Project Infinity. In turn, smaller MSOs will be able to preserve their existing VoD platform while tapping into a much larger VoD vault and enjoy the kind of storage scale that only major cable operators tend to have.

Comcast's shift into the affiliate CDN model also spells more competition for Avail-TVN , a company that's crafted a video distribution network for the Tier 2/3 crowd, and coupled that with a multi-screen/TV Everywhere component called AnyView that relies on adaptive bit rate encoding.

For more
Read more about cable's CDN ambitions.



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
cnwedit
50%
50%
cnwedit,
User Rank: Light Beer
12/5/2012 | 5:42:03 PM
re: Comcast Opens Up Its Video Cloud


Does Comcast do transcoding of video at its caching sites for multiple formats for delivery of video to smartphones and tablets?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:42:00 PM
re: Comcast Opens Up Its Video Cloud


I believe the Comcast CDN  is doing just constant bit rate MPEG-2 and only for STBs, at least for now.  I also think that are using something outside of this CDN for all the TV Everywhere content, but I'd have to double-check that.  Anyone else know if their TVE content is riding this CDN as well or if they are using something (or somebody else, ie. other CDNs) to handle that? JB

From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
4.5G Evolution: Peter Zhou on Advanced MIMO Technologies & 5G Business Prep

2|25|17   |     |   (0) comments


In the process of service transformation, operators need to catch three major opportunities and start deploying in 4.5G networks, such as video, household broadband access and digital transformation of vertical industries. 5G is coming. Operators don't need to wait for it to happen but should progressively deploy 4.5G networks by introducing 5G-oriented ...
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
MANO Marriage: ECOMP, Open-O Converge as ONAP
Carol Wilson, Editor-at-large, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.