& cplSiteName &

Cisco's Videoscape Leader Resigns

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/3/2011
50%
50%

Enrique Rodriguez, the Microsoft Corp. (Nasdaq: MSFT) exec who joined Cisco Systems Inc. (Nasdaq: CSCO) in 2010 to lead the launch of Videoscape, has resigned, Light Reading Cable has learned.

Cisco didn't give a reason for Rodriquez's departure, which was announced internally on Monday, but multiple sources say he left on his own accord. One industry source said Rodriguez opted to leave amid a power struggle centered on the future direction of Cisco's video division.

Cisco did confirm that it has combined its service provider and enterprise video business under the leadership of Marthin De Beer, the SVP of Cisco's Emerging Business Group.

"We believe this move will spur innovation and synergies across Cisco's end-to-end video portfolio, which spans service provider, enterprise and consumer networks, and enable Cisco and our customers to introduce compelling new video services, applications and experiences with speed and agility," Cisco said, in a statement.

De Beer will also serve as acting GM for Cisco's Service Provider Video Technology Group (SPVTG) as the company seeks Rodriquez's replacement. His successor is expected to report to De Beer.

Rodriguez, who previously handled Microsoft projects such as Mediaroom and Zune, joined Cisco in May 2010 as SVP and GM of Cisco's SPVTG. In January at the Consumer Electronics Show, Cisco unveiled Videoscape, an architecture designed to help MSOs and other service providers deliver video services to TVs, PCs, smartphones, tablets and other IP-connected devices.

It's been trying to win deployments and fleshing out components for it ever since, also viewing Videoscape as another way to help drive set-top sales. In February, Rodriquez identified 2013 as the anticipated "sweet spot" for Videoscape deployments. (See CES: Cisco Unveils Master Plan for Video, Can Videoscape Save Cisco's Set-Top Business? and Cisco Paints Inlet Into Its Videoscape .)

Cisco says Rodriguez's departure has no bearing on the company's continued focus on video. (See Chambers Promises a Simpler Cisco.)

"Our commitment to Videoscape doesn't change," the official said.

It's believed that Rodriguez's departure is not directly connected to a broader Cisco reorganization that's resulting in the laying off of 6,500 employees and the sale of its set-top plant in Juarez, Mexico. (See Cisco Simplifies; Cuts 6,500 Jobs, Cisco Cutting 6,500 Employees, Foxconn Buys Cisco's Set-Top Factory and Did Cisco Cut Deep Enough?)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
12/5/2012 | 4:57:04 PM
re: Cisco's Videoscape Leader Resigns


Regarding the move by Cisco to combine its SP and enterprise video business, I wonder why Cisco did not do this earlier. Anyhow, here's my question:


While clearly SPs and Enterprises have different requirements, aren't there some areas (like video cited above) where the distinct blurs? The increasing popularity of cloud services would seems to suggest this...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:57:01 PM
re: Cisco's Videoscape Leader Resigns


The distinction does kind of blur between service provider and enterprise video, but they still seem like separate worlds. In a sense, quality matters more on the service provider side -- you've got unforgiving consumers there, versus the enterprise where employees 1) can't be "lost" as customers and 2) probably don't care that much most of the time.


I also tend to equate service provider video with TV and movies -- long videos that can be cached -- and enterprise with live videoconferencing and pre-recorded short videos. that might be narrow-minded of me, though.

From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (1) comment


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Google Security Lessons for IT
Curtis Franklin, Security Editor, 1/18/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.