& cplSiteName &

Cisco's Videoscape Leader Resigns

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/3/2011
50%
50%

Enrique Rodriguez, the Microsoft Corp. (Nasdaq: MSFT) exec who joined Cisco Systems Inc. (Nasdaq: CSCO) in 2010 to lead the launch of Videoscape, has resigned, Light Reading Cable has learned.

Cisco didn't give a reason for Rodriquez's departure, which was announced internally on Monday, but multiple sources say he left on his own accord. One industry source said Rodriguez opted to leave amid a power struggle centered on the future direction of Cisco's video division.

Cisco did confirm that it has combined its service provider and enterprise video business under the leadership of Marthin De Beer, the SVP of Cisco's Emerging Business Group.

"We believe this move will spur innovation and synergies across Cisco's end-to-end video portfolio, which spans service provider, enterprise and consumer networks, and enable Cisco and our customers to introduce compelling new video services, applications and experiences with speed and agility," Cisco said, in a statement.

De Beer will also serve as acting GM for Cisco's Service Provider Video Technology Group (SPVTG) as the company seeks Rodriquez's replacement. His successor is expected to report to De Beer.

Rodriguez, who previously handled Microsoft projects such as Mediaroom and Zune, joined Cisco in May 2010 as SVP and GM of Cisco's SPVTG. In January at the Consumer Electronics Show, Cisco unveiled Videoscape, an architecture designed to help MSOs and other service providers deliver video services to TVs, PCs, smartphones, tablets and other IP-connected devices.

It's been trying to win deployments and fleshing out components for it ever since, also viewing Videoscape as another way to help drive set-top sales. In February, Rodriquez identified 2013 as the anticipated "sweet spot" for Videoscape deployments. (See CES: Cisco Unveils Master Plan for Video, Can Videoscape Save Cisco's Set-Top Business? and Cisco Paints Inlet Into Its Videoscape .)

Cisco says Rodriguez's departure has no bearing on the company's continued focus on video. (See Chambers Promises a Simpler Cisco.)

"Our commitment to Videoscape doesn't change," the official said.

It's believed that Rodriguez's departure is not directly connected to a broader Cisco reorganization that's resulting in the laying off of 6,500 employees and the sale of its set-top plant in Juarez, Mexico. (See Cisco Simplifies; Cuts 6,500 Jobs, Cisco Cutting 6,500 Employees, Foxconn Buys Cisco's Set-Top Factory and Did Cisco Cut Deep Enough?)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
12/5/2012 | 4:57:04 PM
re: Cisco's Videoscape Leader Resigns


Regarding the move by Cisco to combine its SP and enterprise video business, I wonder why Cisco did not do this earlier. Anyhow, here's my question:


While clearly SPs and Enterprises have different requirements, aren't there some areas (like video cited above) where the distinct blurs? The increasing popularity of cloud services would seems to suggest this...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:57:01 PM
re: Cisco's Videoscape Leader Resigns


The distinction does kind of blur between service provider and enterprise video, but they still seem like separate worlds. In a sense, quality matters more on the service provider side -- you've got unforgiving consumers there, versus the enterprise where employees 1) can't be "lost" as customers and 2) probably don't care that much most of the time.


I also tend to equate service provider video with TV and movies -- long videos that can be cached -- and enterprise with live videoconferencing and pre-recorded short videos. that might be narrow-minded of me, though.

Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP Systems' Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.