& cplSiteName &

Cisco's Videoscape Leader Resigns

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/3/2011
50%
50%

Enrique Rodriguez, the Microsoft Corp. (Nasdaq: MSFT) exec who joined Cisco Systems Inc. (Nasdaq: CSCO) in 2010 to lead the launch of Videoscape, has resigned, Light Reading Cable has learned.

Cisco didn't give a reason for Rodriquez's departure, which was announced internally on Monday, but multiple sources say he left on his own accord. One industry source said Rodriguez opted to leave amid a power struggle centered on the future direction of Cisco's video division.

Cisco did confirm that it has combined its service provider and enterprise video business under the leadership of Marthin De Beer, the SVP of Cisco's Emerging Business Group.

"We believe this move will spur innovation and synergies across Cisco's end-to-end video portfolio, which spans service provider, enterprise and consumer networks, and enable Cisco and our customers to introduce compelling new video services, applications and experiences with speed and agility," Cisco said, in a statement.

De Beer will also serve as acting GM for Cisco's Service Provider Video Technology Group (SPVTG) as the company seeks Rodriquez's replacement. His successor is expected to report to De Beer.

Rodriguez, who previously handled Microsoft projects such as Mediaroom and Zune, joined Cisco in May 2010 as SVP and GM of Cisco's SPVTG. In January at the Consumer Electronics Show, Cisco unveiled Videoscape, an architecture designed to help MSOs and other service providers deliver video services to TVs, PCs, smartphones, tablets and other IP-connected devices.

It's been trying to win deployments and fleshing out components for it ever since, also viewing Videoscape as another way to help drive set-top sales. In February, Rodriquez identified 2013 as the anticipated "sweet spot" for Videoscape deployments. (See CES: Cisco Unveils Master Plan for Video, Can Videoscape Save Cisco's Set-Top Business? and Cisco Paints Inlet Into Its Videoscape .)

Cisco says Rodriguez's departure has no bearing on the company's continued focus on video. (See Chambers Promises a Simpler Cisco.)

"Our commitment to Videoscape doesn't change," the official said.

It's believed that Rodriguez's departure is not directly connected to a broader Cisco reorganization that's resulting in the laying off of 6,500 employees and the sale of its set-top plant in Juarez, Mexico. (See Cisco Simplifies; Cuts 6,500 Jobs, Cisco Cutting 6,500 Employees, Foxconn Buys Cisco's Set-Top Factory and Did Cisco Cut Deep Enough?)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
12/5/2012 | 4:57:04 PM
re: Cisco's Videoscape Leader Resigns


Regarding the move by Cisco to combine its SP and enterprise video business, I wonder why Cisco did not do this earlier. Anyhow, here's my question:


While clearly SPs and Enterprises have different requirements, aren't there some areas (like video cited above) where the distinct blurs? The increasing popularity of cloud services would seems to suggest this...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:57:01 PM
re: Cisco's Videoscape Leader Resigns


The distinction does kind of blur between service provider and enterprise video, but they still seem like separate worlds. In a sense, quality matters more on the service provider side -- you've got unforgiving consumers there, versus the enterprise where employees 1) can't be "lost" as customers and 2) probably don't care that much most of the time.


I also tend to equate service provider video with TV and movies -- long videos that can be cached -- and enterprise with live videoconferencing and pre-recorded short videos. that might be narrow-minded of me, though.

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Top Priorities for B/OSS Transformation
James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading, 3/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.