Light Reading

Cisco's Videoscape Leader Resigns

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/3/2011
50%
50%
Repost This

Enrique Rodriguez, the Microsoft Corp. (Nasdaq: MSFT) exec who joined Cisco Systems Inc. (Nasdaq: CSCO) in 2010 to lead the launch of Videoscape, has resigned, Light Reading Cable has learned.

Cisco didn't give a reason for Rodriquez's departure, which was announced internally on Monday, but multiple sources say he left on his own accord. One industry source said Rodriguez opted to leave amid a power struggle centered on the future direction of Cisco's video division.

Cisco did confirm that it has combined its service provider and enterprise video business under the leadership of Marthin De Beer, the SVP of Cisco's Emerging Business Group.

"We believe this move will spur innovation and synergies across Cisco's end-to-end video portfolio, which spans service provider, enterprise and consumer networks, and enable Cisco and our customers to introduce compelling new video services, applications and experiences with speed and agility," Cisco said, in a statement.

De Beer will also serve as acting GM for Cisco's Service Provider Video Technology Group (SPVTG) as the company seeks Rodriquez's replacement. His successor is expected to report to De Beer.

Rodriguez, who previously handled Microsoft projects such as Mediaroom and Zune, joined Cisco in May 2010 as SVP and GM of Cisco's SPVTG. In January at the Consumer Electronics Show, Cisco unveiled Videoscape, an architecture designed to help MSOs and other service providers deliver video services to TVs, PCs, smartphones, tablets and other IP-connected devices.

It's been trying to win deployments and fleshing out components for it ever since, also viewing Videoscape as another way to help drive set-top sales. In February, Rodriquez identified 2013 as the anticipated "sweet spot" for Videoscape deployments. (See CES: Cisco Unveils Master Plan for Video, Can Videoscape Save Cisco's Set-Top Business? and Cisco Paints Inlet Into Its Videoscape .)

Cisco says Rodriguez's departure has no bearing on the company's continued focus on video. (See Chambers Promises a Simpler Cisco.)

"Our commitment to Videoscape doesn't change," the official said.

It's believed that Rodriguez's departure is not directly connected to a broader Cisco reorganization that's resulting in the laying off of 6,500 employees and the sale of its set-top plant in Juarez, Mexico. (See Cisco Simplifies; Cuts 6,500 Jobs, Cisco Cutting 6,500 Employees, Foxconn Buys Cisco's Set-Top Factory and Did Cisco Cut Deep Enough?)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
12/5/2012 | 4:57:04 PM
re: Cisco's Videoscape Leader Resigns


Regarding the move by Cisco to combine its SP and enterprise video business, I wonder why Cisco did not do this earlier. Anyhow, here's my question:


While clearly SPs and Enterprises have different requirements, aren't there some areas (like video cited above) where the distinct blurs? The increasing popularity of cloud services would seems to suggest this...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:57:01 PM
re: Cisco's Videoscape Leader Resigns


The distinction does kind of blur between service provider and enterprise video, but they still seem like separate worlds. In a sense, quality matters more on the service provider side -- you've got unforgiving consumers there, versus the enterprise where employees 1) can't be "lost" as customers and 2) probably don't care that much most of the time.


I also tend to equate service provider video with TV and movies -- long videos that can be cached -- and enterprise with live videoconferencing and pre-recorded short videos. that might be narrow-minded of me, though.

Flash Poll
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
What's the Magic of Private Equity?
Carolyn Mathas, 4/22/2014
AT&T Turns Up Gig Heat in 21 New Metros
Dan Jones, Mobile Editor, 4/21/2014
Like Us on Facebook
Twitter Feed