Light Reading

Cisco's Videoscape Leader Resigns

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/3/2011
50%
50%

Enrique Rodriguez, the Microsoft Corp. (Nasdaq: MSFT) exec who joined Cisco Systems Inc. (Nasdaq: CSCO) in 2010 to lead the launch of Videoscape, has resigned, Light Reading Cable has learned.

Cisco didn't give a reason for Rodriquez's departure, which was announced internally on Monday, but multiple sources say he left on his own accord. One industry source said Rodriguez opted to leave amid a power struggle centered on the future direction of Cisco's video division.

Cisco did confirm that it has combined its service provider and enterprise video business under the leadership of Marthin De Beer, the SVP of Cisco's Emerging Business Group.

"We believe this move will spur innovation and synergies across Cisco's end-to-end video portfolio, which spans service provider, enterprise and consumer networks, and enable Cisco and our customers to introduce compelling new video services, applications and experiences with speed and agility," Cisco said, in a statement.

De Beer will also serve as acting GM for Cisco's Service Provider Video Technology Group (SPVTG) as the company seeks Rodriquez's replacement. His successor is expected to report to De Beer.

Rodriguez, who previously handled Microsoft projects such as Mediaroom and Zune, joined Cisco in May 2010 as SVP and GM of Cisco's SPVTG. In January at the Consumer Electronics Show, Cisco unveiled Videoscape, an architecture designed to help MSOs and other service providers deliver video services to TVs, PCs, smartphones, tablets and other IP-connected devices.

It's been trying to win deployments and fleshing out components for it ever since, also viewing Videoscape as another way to help drive set-top sales. In February, Rodriquez identified 2013 as the anticipated "sweet spot" for Videoscape deployments. (See CES: Cisco Unveils Master Plan for Video, Can Videoscape Save Cisco's Set-Top Business? and Cisco Paints Inlet Into Its Videoscape .)

Cisco says Rodriguez's departure has no bearing on the company's continued focus on video. (See Chambers Promises a Simpler Cisco.)

"Our commitment to Videoscape doesn't change," the official said.

It's believed that Rodriguez's departure is not directly connected to a broader Cisco reorganization that's resulting in the laying off of 6,500 employees and the sale of its set-top plant in Juarez, Mexico. (See Cisco Simplifies; Cuts 6,500 Jobs, Cisco Cutting 6,500 Employees, Foxconn Buys Cisco's Set-Top Factory and Did Cisco Cut Deep Enough?)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
12/5/2012 | 4:57:04 PM
re: Cisco's Videoscape Leader Resigns


Regarding the move by Cisco to combine its SP and enterprise video business, I wonder why Cisco did not do this earlier. Anyhow, here's my question:


While clearly SPs and Enterprises have different requirements, aren't there some areas (like video cited above) where the distinct blurs? The increasing popularity of cloud services would seems to suggest this...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:57:01 PM
re: Cisco's Videoscape Leader Resigns


The distinction does kind of blur between service provider and enterprise video, but they still seem like separate worlds. In a sense, quality matters more on the service provider side -- you've got unforgiving consumers there, versus the enterprise where employees 1) can't be "lost" as customers and 2) probably don't care that much most of the time.


I also tend to equate service provider video with TV and movies -- long videos that can be cached -- and enterprise with live videoconferencing and pre-recorded short videos. that might be narrow-minded of me, though.

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
Between the CEOs
Affirmed Networks CEO: Digging Into NFV

5|28|15   |   40:26   |   (2) comments


Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
Bidding War for TWC Looks Likelier
Alan Breznick, Cable/Video Practice Leader, 5/22/2015
Charter Seals Deals for TWC, Bright House
Mari Silbey, Senior Editor, Cable/Video, 5/26/2015
Eurobites: Alcatel-Lucent Trials 400G in Czech Republic
Paul Rainford, Assistant Editor, Europe, 5/26/2015
Charter Plans Business Services, Wireless Push
Alan Breznick, Cable/Video Practice Leader, 5/27/2015
Will Carriers Follow Facebook's Networking Lead?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 5/28/2015
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
On May 29th 10 AM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM for NFV at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!
Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
Cats with Phones