& cplSiteName &

You Either Love SDN, or You Really Don't

Mitch Wagner
5/12/2014
50%
50%

SDN is gaining popularity fast, but not everyone has fallen for the new networking nirvana.

SDN, video, and VoIP are surprisingly popular among enterprise IT folks, says Brad Reinboldt, product marketing manager for Network Instruments LLC . (See Defining SDN & NFV.)

Network Instruments surveyed 241 IT executives in Global 2000 companies worldwide. Of these, some 22% expect to deploy SDN by the end of 2014, and about a third by the end of next year. "The first time SDN really came into play was late 2009. In four short years, the technology went from being essentially no place to 22% of enterprises. That's an extreme rapidity of deployment," Reinboldt says.

The reason for deploying was also surprising. "Typically, new technologies are driven by cost reductions and ROI improvements," Reinboldt says. Those factors are important for SDN, but enterprises are also interested in the agility that SDN can bring. SDN enables cloud deployment and allows enterprises to host resources anywhere in the world. "SDN is serving as an enabler. It's the thing that will allow IT and business to move to the next plane," Reinboldt says.

On the other hand, much confusion still surrounds SDN. "People are still trying to figure it out," Reinboldt says. Some 37% of survey respondents said SDN is "undefined, like a road trip without a map." (See The Three Faces of SDN.)

And most enterprises are skeptical of SDN. More than half of network engineers, 53%, say they'll "ride out the hype" before deploying SDN. And nearly half of management, 47%, say they have no plans to deploy SDN.

Indeed, Network Instruments' own press release about the study emphasizes the uncertainty and skepticism over the adoption. Network Instruments is confused about SDN, just like everybody else.

In other survey findings:

  • Video and VoIP are gaining traction despite obstacles. "Enterprises are overcoming bandwidth demands and using videoconferencing," Reinboldt says.

  • Videoconferencing is seeing a 63% adoption rate, while unified communications is just over 70%, according to the study.

  • Network bandwidth is increasing: Fourteen percent of survey respondents have deployed 40G networks, while 9% have already upgraded to 100G.

    For more findings from Network Instruments study, check out this infographic: SDN: Turn On or Turn Off?

    — Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.


    Want to learn more about SDN and the transport network? Check out the agenda for Light Reading's Big Telecom Event (BTE), which will take place on June 17 and 18 at the Sheraton Chicago Hotel and Towers. The event combines the educational power of interactive conference sessions devised and hosted by Heavy Reading's experienced industry analysts with multi-vendor interoperability and proof-of-concept networking and application showcases. For more on the event, the topics, and the stellar service provider speaker lineup, see Telecommunication Luminaries to Discuss the Hottest Industry Trends at Light Reading's Big Telecom Event in June.


    (8)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Mitch Wagner
    50%
    50%
    Mitch Wagner,
    User Rank: Lightning
    5/12/2014 | 6:03:23 PM
    Re: Riding out the hype...
    The Gartner hype cycle? I'd say we're climbing toward the Peak of Inflated Expectations. We'll hit it late this year or early next. The expectations haven't yet gotten crazy enough to indicate we're near peak. 

    The Trough of Disillusionment comes next. That's a particularly sad place because so often the zealots can't tell the difference between the Trough of Disillusionment and the realization that the emperor has no clothes. 
    Mitch Wagner
    50%
    50%
    Mitch Wagner,
    User Rank: Lightning
    5/12/2014 | 5:58:03 PM
    Re: Not terribly surprising
    @mbushong - "People need to get past thinkin of SDN as the thing and more about it as the how. Deploying SDN is interesting but does nothing for the business by itself. Deploying SDN in support of a specific use case? Very different. But then SDN takes the supporting role, not the leading one."

    That's true of emerging technology in general, isn't it? Business need to avoid thinking of how they can use a particular technology and instead focus on what's the appropriate technology to solve business problems. 
    Joe Stanganelli
    50%
    50%
    Joe Stanganelli,
    User Rank: Light Sabre
    5/12/2014 | 5:05:09 PM
    Re: Riding out the hype...
    All "overhyped" and "underhyped" refer to is how many articles the author has seen about the subject.
    Joe Stanganelli
    50%
    50%
    Joe Stanganelli,
    User Rank: Light Sabre
    5/12/2014 | 5:04:02 PM
    Re: HLS
    @Mitch: Maybe, but they're vulnerable to phishing attacks.
    Mitch Wagner
    50%
    50%
    Mitch Wagner,
    User Rank: Lightning
    5/12/2014 | 5:01:34 PM
    Re: HLS
    I wonder if phablets improve pharmagility. 
    DOShea
    50%
    50%
    DOShea,
    User Rank: Blogger
    5/12/2014 | 1:26:48 PM
    Riding out the hype...
    Speaking of which, exactly where are we in the SDN hype cycle? Just eight months ago, there was talk of it being "under-hyped"... http://www.lightreading.com/carrier-sdn/sdn-architectures/dont-believe-the-sdn-under-hype/a/d-id/705975
    @mbushong
    100%
    0%
    @mbushong,
    User Rank: Moderator
    5/12/2014 | 10:07:20 AM
    Not terribly surprising
    People need to get past thinkin of SDN as the thing and more about it as the how. Deploying SDN is interesting but does nothing for the business by itself. Deploying SDN in support of a specific use case? Very different. But then SDN takes the supporting role, not the leading one.

    The reality is that the SDN use case has been made largely on overarching statements of either OpEx savings or dynamic control. With the former, until these models are better articulated and customer environments better instrumented, there will continue to be skepticism. On the latter, not everyone needs control. Control matters where you have a scale or rate of change that needs to be addressed.

    When vendors shift from general SDN talk to very specific use cases, we will see adoption in broader numbers. But even then, what is being done ought to trump how it is being done.

    Mike Bushong (@mbushong)

    Plexxi
    Joe Stanganelli
    50%
    50%
    Joe Stanganelli,
    User Rank: Light Sabre
    5/12/2014 | 8:56:29 AM
    HLS
    It does seem to be gaining traction in the health and life sciences industry -- a sector that has HUGE data and bandwidth demands (particularly in genomics) -- based on what I saw at the Bio-IT World Conference in Boston a couple of weeks ago.


    Incidentally, here's a portmanteau I was mercilessly subjected to at a presentation at that conference: "pharmagility."
    Featured Video
    From The Founder
    Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
    Flash Poll
    Upcoming Live Events
    February 26-28, 2018, Santa Clara Convention Center, CA
    March 20-22, 2018, Denver Marriott Tech Center
    April 4, 2018, The Westin Dallas Downtown, Dallas
    May 14-17, 2018, Austin Convention Center
    All Upcoming Live Events
    Infographics
    SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
    Hot Topics
    Here's Pai in Your Eye
    Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
    Verizon's New Fios TV Is No More
    Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
    Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
    Dan Jones, Mobile Editor, 12/11/2017
    Cloudy With a Chance of Automation: Telecom in 2018
    Iain Morris, News Editor, 12/12/2017
    Juniper Turns Contrail Into a Platform for Multicloud
    Craig Matsumoto, Editor-in-Chief, Light Reading, 12/12/2017
    Animals with Phones
    Don't Fall Asleep on the Job! Click Here
    Live Digital Audio

    Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

    During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

    She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

    Like Us on Facebook
    Twitter Feed