Light Reading
Bill Burns oversaw four years of revenue growth at his former employer before sales headed south, and that's a good enough track record for Embrane.

Dapper Embrane Exec Defends New CEO

Mitch Wagner
4/4/2014
50%
50%

LAS VEGAS -- Interop -- Newly appointed Embrane CEO Bill Burns was pushed out as head honcho of the last company he ran, test equipment vendor Spirent, after a year and a half of declining revenues. (See Spirent Dumps Its CEO.)

So why does Embrane Inc. think he was a catch as its new CEO? Because of his initial track record at Spirent.

Embrane, which provides application management for traditional and software-defined networks, named Burns as CEO to replace co-founder Dante Malagrinò, who continues as chief product officer. Embrane was doing the Startup Founder Shuffle, bringing in Burns to provide professional management for the next stage of growth. (See Embrane Taps Ex-Spirent Boss Bill Burns as CEO.)

I caught up with Embrane VP Marketing John Vincenzo at their booth here at Interop, and we talked about Burns once I got over the retina-burn from Embrane employees' brightly colored boothwear.

Embrane VP Marketing John Vincenzo
The shoes make the outfit.
The shoes make the outfit.

I noted that Burns was pushed out of Spirent last year after revenue declined in 2012 and 2013. But Vincenzo defended Burns. "Look at the entire time he was as the company," Vincenzo said. For Burns's first four years at Spirent, he increased revenue, profitability, and market share.

Spirent went from $427 million revenue in 2009, Burns's first full year as CEO, to $528 million in 2011, his last good year.

"It's a day-to-day battle to grow new business at a startup," Vincenzo said, adding that Burns has the leadership experience to get the job done.

I haven't talked to Burns yet -- he's no doubt doing the new employee thing at Embrane, meeting with colleagues, filling out HR e-paperwork, and getting lost between the coffee machine and his desk. But I hope to talk with him soon, and find out more about Embrane's technology and plans under the new leadership, as soon as I stop seeing afterimages from Vincenzo's clothing.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/4/2014 | 7:43:25 PM
More questions
Why did they announce this management change a few days after the big round of funding? Wouldn't it make more sense to have done both simultaneously?

An analyst I spoke with said he was unimpressed by Burns's record. Not a superstar. I responded: But look at his record of growing revenue his first years at Spirent. The analyst responded: Sometimes company revenue just grows as long as the CEO stays out of the way. 
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/4/2014 | 7:41:48 PM
Re: aargh
PaulERainford - "It is important to own your pants."

Which reminds me: The keynotes at Interop are not "pants-optional." 

I learned that the hard way. 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
4/4/2014 | 2:25:37 PM
Re: aargh
Au contraire, he has a great sense of color.
VYFCT
50%
50%
VYFCT,
User Rank: Light Beer
4/4/2014 | 10:58:44 AM
Dapper indeed!
It takes a special kind of person to actually rock that look and personally I think John Vincenzo pulls it off in spades. 

And congratulations Mr. Burns - best of luck in your new role at Embrane.
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
4/4/2014 | 10:20:15 AM
Re: aargh
As an explanation, that raises more questions than it answers, Sarah.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/4/2014 | 9:44:53 AM
Re: aargh
I meant it more in this way:

 
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
4/4/2014 | 9:41:05 AM
Re: aargh
It is important to own your pants.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/4/2014 | 9:10:54 AM
Re: aargh
I see the other guy is wearing black pants, so this wasn't a required uniform for the show. I like it though. He owns that bright orange.
PaulERainford
50%
50%
PaulERainford,
User Rank: Light Sabre
4/4/2014 | 7:22:34 AM
aargh
When golfwear goes bad...
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
4/4/2014 | 6:52:43 AM
Is anyone there?
Is John in that picture? I couldn't see him...
Flash Poll
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Now Google Planning Drones-to-Go
Dan Jones, Mobile Editor, 8/29/2014
Music to My Mobile
Sarah Reedy, Senior Editor, 8/28/2014
Be Open to the Freedom of Openness
Kelly Herrell, 8/29/2014
Netflix to FCC: Kill Comcast-TWC Deal
Alan Breznick, Cable/Video Practice Leader, 8/28/2014
Like Us on Facebook
Twitter Feed