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Cellular Backhaul: Is There Gold in Them Thar Towers?
Craig Leddy | Contributing Analyst
U.S. cable operators are rapidly expanding their reach to the nation's cellular network towers, in an effort to take lucrative backhaul business away from telco competitors.

Several cable MSOs will double the number of cell towers they connect with transport links this year, reaping a total of about $150 million in revenue for 2010.
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Mobile Backhaul: MSOs Gear Up for a Tower Play
At first blush, it seemed like an odd idea – even a mix of strange bedfellows. But U.S. cable operators are increasingly playing a vital role for mobile service providers by providing fiber connections to cell towers to handle cellular backhaul traffic. This year, several cable MSOs will double the number of cell towers that they connect with transport links, reaping a total of about $150 million in revenue for 2010. Cable operators currently serve about 6,000 cell towers, and that number will increase to more than 10,000 by the end of the year, according to the MSOs.

The cable industry is increasing its rollout of Ethernet services for business customers, so cellular backhaul fits within its business services aspirations. If played out correctly, cellular backhaul revenue can essentially help to subsidize the deployment of Ethernet services for enterprises. While a cable operator is in the process of signing companies in an office park, the nearby cell tower can be putting money into the operator's pocket.

While cable is stepping up to the plate as a backhaul provider, the biggest market driver lies with mobile carriers and their customers. Demand for cellular backhaul bandwidth has skyrocketed amid the dramatic increase in mobile traffic, primarily attributed to the increased data traffic from iPhones and other smartphones and the explosion of mobile Web activities around text messaging, Web browsing, gaming, video, audio, and hundreds of new applications. That traffic will continue to increase as more iPhone competitors enter the market and as service providers ramp up 3G, 4G, and LTE services.

To succeed, cable must meet mobile carriers' demands for pricing and stringent service-level agreements (SLAs). So far, most major MSOs seem up to the task, because they are clearly winning cell-site business in quick order. Cellular backhaul is also a proving ground for MSOs to meet the SLA requirements of enterprise business customers. Most of the major MSOs are seeking to migrate from serving SMBs to serving larger businesses. Smaller and midsize MSOs also are seeing growth in business services and – while they are expected to be slower to deploy more fiber and Ethernet – they too are likely to find good cell-tower opportunities in their regions.

But it remains to be seen how the competitive landscape will shake out. Who would have thought that mobile carriers would give their cell-tower business to cable in the first place? The telecom world remains an odd mix of competition and cooperation between players.

Mobile Backhaul: MSOs Gear Up for a Tower Play analyzes the mobile backhaul strategies of leading U.S. cable operators, in the context of both the overall mobile backhaul market and wider cable MSO efforts to build out their business services to compete more effectively with telcos. The report also profiles 15 suppliers of mobile backhaul technologies that are geared specifically to the cable MSO market.

Sample research data from the report is shown in the excerpts below:
Table of Contents (cii0210_toc.pdf)
When looked at in periodic segments, the growth of the U.S. cellular industry is extraordinary, as the following excerpt illustrates. While the number of subscribers, amount of penetration, and annualized revenues have all made gigantic leaps, so has the number of cell towers in the U.S., now about 250,000 strong and continuing to grow.
[click on the image above for the full excerpt]
Companies profiled in this report include: ADVA AG Optical Networking (Frankfurt: ADV); Alcatel-Lucent (NYSE: ALU); Arris Group Inc. (Nasdaq: ARRS); Aurora Networks Inc.; Axerra Networks Inc.; Ciena Corp. (Nasdaq: CIEN); Cisco Systems Inc. (Nasdaq: CSCO); DragonWave Inc. (Nasdaq: DRWI); Fujitsu Ltd. (Pink Sheets: FJTSY); Ipitek Group Inc.; Juniper Networks Inc. (NYSE: JNPR); Level 3 Communications Inc. (Nasdaq: LVLT); Motorola Inc. (NYSE: MOT); RAD Data Communications Ltd.; and Tellabs Inc. (Nasdaq: TLAB).
Total pages: 18
JANUARY 2010
Going Green: Can Cable Reduce Its Carbon Footprint?
This report examines cable's progress with green technologies and the steps cable can take to be environmentally friendly and reap cost savings simultaneously. It includes profiles of 10 suppliers that exhibited in a Green Pavilion to showcase ways for cable systems to save energy, promote efficiency, support sustainability, and save money.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
OCTOBER 2009
TV Everywhere: Can Cable Solve Its Hulu Problem?
The success of Hulu is driving cable operators to develop TV Everywhere, a strategy to include Internet video in their service portfolios. This report analyzes the business and technology challenges presented by TV Everywhere, including profiles of 12 key technology suppliers.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
AUGUST 2009
Tru2way Troubles: Is Cable Losing Out to Telcos on ITV?
This report examines the requirements and challenges of implementing tru2way and profiles eight suppliers that provide tru2way headend and networking technology. It includes an assessment of a tru2way network's benefits, how cable is overcoming its technical challenges, and the market drivers for tru2way in the future.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
MARCH 2010
Cable Goes Wireless
APRIL 2010
Docsis 3.0
JUNE 2010
3DTV
AUGUST 2010
Interactive TV
OCTOBER 2010
Mobile Broadband
* Calendar subject to change
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ANALYST
Tim Kridel
Tim writes for both Unstrung Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
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CONTRIBUTING ANALYST
Craig Leddy
A contributor to Light Reading's Cable Industry Insider, Craig is a veteran cable industry writer, speaker, and market analyst.
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Craig Leddy
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Denise Culver
Denise is the author of VOIP Services Insider. She has more than ten years' experience in technology journalism.
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Denise Culver
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