Light Reading
MSO expects to deploy a fancy, search-integrated, tru2way-fueled video navigation system by Q4

Cox Gives Guide Guidance

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/25/2009
50%
50%

ATLANTA -- Cox Communications Inc. is gearing up to deploy in the fourth quarter a next-gen interactive program guide (IPG) and video navigation system, a lead component of a larger project that will see the MSO deploy the tru2way platform system-wide.

That's according to Steve Necessary, Cox's VP of video product development and support, and the morning keynoter here at the Light Reading's second annual "Cable Next-Gen Video Strategies" event.

Necessary acknowledged that innovation of the cable IPG "has been very slow to develop," stifled by the limited capabilities of older digital boxes. However, the emergence of the more powerful tru2way platform, he explained, has given the MSO an opportunity to start with a "blank sheet" to help customers more easily navigate a video platform that's replete with linear channels, thousands of video-on-demand (VoD) assets, and DVRs with increasing storage capacities.

Cox, which has teamed with NDS Ltd. on the development of the next-gen guide, expects to offer it to customers in the fourth quarter. Cox, as well as a handful of other major U.S. MSOs, have until July 1 to get their digital headends prepped for tru2way because of milestones tied to a binding "memorandum of understanding" with Sony Corp. (NYSE: SNE). (See Revealed: The Tru2way MOU and Cox Puts NDS at Heart of Tru2way Plan .)

Necessary shared a few screenshots of the IPG that's in development, but the general idea is to ensure that the navigational elements are consistent throughout. The guide itself will allow for scaled video and deliver information via rotating "cards" that are optimized for the hi-def environment. The guide will also provide an integrated search function that can tap data from the MSO's on-demand and linear libraries. Cox is still keeping details about most of the new features that will grace the new guide close to the vest, however.

As for Cox's overarching tru2way plans, all of them will center on set-tops that are supplied by the MSO, at least at the start. "At the moment, there are no plans for retailers in any of our markets to carry tru2way devices," Necessary said. However, Cox will support any tru2way TVs that happen to find their way into the MSO's market, he added, noting that expects Cox to be ready for broader availability of tru2way retail devices in 2010.

So far, Comcast Corp. (Nasdaq: CMCSA, CMCSK) is the only MSO so far to adopt a tru2way retail play, and only in a limited way in pockets of Denver, Chicago, and here in Atlanta with two Panasonic Corp. (NYSE: PC)-made tru2way-certified HD sets. (See Denver, Chicago First to Get Tru2way TVs and Tru2Way in Atlanta.)

More 'My Primetime' on the way
Necessary also offered an update on "My Primetime," a VoD product that makes TV's top "entertainment" shows available 12 hours after they are first broadcast. To preserve the ad model, shows tagged for My Primetime have the fast-forward function disabled.

Cox, he said, has that service running in about two thirds of its markets now, and expects to have it available across its footprint by the year's end.

For now, the rights allow Cox to store up to four episodes of a given show or series. "So you can catch up, to a degree," Necessary says. Cox, like other MSOs, are also trying to obtain rights that will allow for the storage of more episodes and a shorter delay on when they'll become available after the original broadcast.

Cox and other MSOs are looking to expand their on-demand rights for traditional VoD and broadband-delivered content to protect themselves against "over-the-top" competitors and the still-budding phenomenon of "cord-cutting." (See 'Cord-Cutting' No Threat and Time Warner, Comcast Team Up for TV Everywhere.)

Necessary said OTT represents a "material threat" to Cox and other cable operators, but doesn't see it manifesting into anything serious right away, offering recent evidence from The Nielsen Co. that the vast majority of video viewing minutes still occurs in front of the good ol' TV set.

— Jeff Baumgartner, Site Editor, Cable Digital News

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
JGHilde
50%
50%
JGHilde,
User Rank: Light Beer
12/5/2012 | 4:01:50 PM
re: Cox Gives Guide Guidance


Another cool feature of the upcoming guide mentioned was that the integrated search function would search not only Cox's linear video and on-demand library, but also the customer's stored DVR content.


Necessary also said upcoming versions of their NDS-developed guide would include "recommendations".  I wonder how consumers will react?  Will it feel like "big brother" is watching what they watch?  What happens if daddy watches ... uh ... "mature content" and mommy receives the recommendations?????


One final thought - Legacy (non OCAP capable) set-tops will continue to run the Aptiv guide.  I expect that will be the vast majority of Cox's digital customer base.


Just one guy's opinion .....

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:01:49 PM
re: Cox Gives Guide Guidance


I think recommendations will help customers find stuff they'd be interested, particuarly as VoD libraries grow to help solve that "Paradox of Choice" Steve mentioned.  But that's an interesting point...if recommendations are based on how an entire family's viewing habits, you might still end up with a hodgepodge...and maybe some stuff that's inapprorpriate for the kiddos...woudl be helpful if recommendations can be made on an individual basis , but that might require viewers to "log in" whenever they watch TV. Not sure if Cox is going ot have a multi-viewer option for the recommendation engine, but I should ask that question.


and you're right...most subs won't get the new guide right away since it's relegated to the new ocap boxes.l


 

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Interview With Rick Talbot, Principal Analyst, Current Analysis

10|31|14   |   2:12   |   (0) comments


At the NFV Open Cloud Forum 2014, Rick Talbot shared his positive feedback about the holistic and open approach that Huawei adopts for SDN and NFV. He also found the open sharing at the event valuable as it features different perspectives from Huawei experts, telecom operators, industry analysts as well as security experts.
LRTV Huawei Video Resource Center
Interview With David Snow, Principal Analyst, Current Analysis

10|31|14   |   2:24   |   (0) comments


David Snow talked about his understanding of Huawei and its SoftCOM strategy at the NFV Open Cloud Forum 2014, saying that Huawei's wide approach combining IT and CT expertise, introducing big data and analytics into solutions and contributing to the OpenStack community particularly resonate with him and make the company stand out in the industry.
LRTV Huawei Video Resource Center
Interview With Roz Roseboro, Senior Analyst, Heavy Reading

10|31|14   |   3:13   |   (0) comments


Roz Roseboro commented on Huawei's data center capabilities and NFV solutions at the NFV Open Cloud Forum 2014, saying that in addition to covering all three key domains of compute, storage and networking, the company also emphasizes the importance of management capabilities and professional services, which are essential in making NFV a reality.
LRTV Huawei Video Resource Center
Interview With Michael Howard, Co-founder & Principal Analyst, Infonetics Research

10|31|14   |   5:25   |   (0) comments


Michael Howard talked about SDN, NFV, and OpenStack adoption at Huawei's NFV Open Cloud Forum 2014. Particularly, he pointed out that Virtual Enterprise CPE is the top NFV use case that operators plan to invest in over 2014 and 2015 to deliver new enterprise services through virtualized functions.
LRTV Huawei Video Resource Center
Interview With Jerry Caron, Senior Vice President, Current Analysis

10|31|14   |   3:11   |   (0) comments


At Huawei's NFV Open Cloud Forum 2014, Jerry Caron from Current Analysis said that orchestration and management are key to realizing SDN and NFV for global carriers, and the approach that Huawei is taking, with its FusionSphere Cloud OS at the core, is in the right direction to address the challenges.
LRTV Documentaries
Broadband Battles

10|31|14   |   01:39   |   (0) comments


This year's Broadband World Forum featured a number of show floor battles focused on access gear, components and coffee.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed