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Blue Ridge Taps FourthWall for EBIF

Light Reading
LR Cable News Wire Feed
Light Reading
9/16/2010
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PALMERTON, Pa., and PLANO, Texas -- Blue Ridge Communications, the nations 19th largest cable operator and FourthWall Media™, the media company driving a creative revolution in interactive TV, announced today the launch of My Football Tracker™ in all digital Blue Ridge households. The football application is delivered in EBIF and runs on FourthWall’s EBIF Platform. Blue Ridge joins the growing community of operators who have launched the Cable Industry EBIF standard for television interactivity.

My Football Tracker is available free to all Blue Ridge digital subscribers. It is aimed at football fans and fantasy football players. Viewers can track up-to-the-minute stats of their favorite individual NFL players as well as their fantasy rosters, all with the push of a button on their regular Cisco cable remote. They can get up-to-the minute NFL scores plus individual player and team weekly and year-to-date stats.

“We are thrilled to offer free of charge to our customers My Football Tracker,” said Mark Masenheimer, Vice President of Operations for Blue Ridge Communications. “Being able to access scores, check your fantasy roster or look up key NFL stats just by pushing a button on your digital remote is exciting and a great added value for our customers. Fantasy players can input their unique rosters and see real-time updates as their players score touchdowns and pass for yardage even for games not aired locally.”

Blue Ridge Networks Inc.

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