& cplSiteName &

Time Warner Shakes Up the Bundle

Mari Silbey
12/2/2013
50%
50%

We may be a long way from à la carte TV, but cable companies are getting noticeably looser with their content bundles.

The Stop the Cap site has discovered that Time Warner Cable is now pitching a "Starter TV" package for only $19.99 per month for the first year. The deal is advertised as including more than 20 stations of programming including "popular networks and local TV channels." Equally as interesting, Time Warner is promoting a second package called "Starter TV with HBO" that includes the same channel line-up plus HBO access for a monthly fee of only $29.99.

Basic cable TV tiers have expanded significantly in recent years as measured both by price tag and channels included. Traditionally, HBO has also only been added on to premium content bundles. Both trends, however, are showing signs of reversing. In another example, Comcast recently introduced the Internet Plus and Blast Plus services tiers. Both combine a basic TV line-up with VoD, HBO, and the StreamPix video service. In a twist, Comcast also packages in broadband service for as low as $49.99 monthly for the first six months. (See Comcast Set to Bundle Broadband & HBO.)

Most customers for the Time Warner service will reportedly get local broadcast networks, a handful of Spanish-language stations, C-SPAN, several home shopping channels and TBN. Given the disastrous results in the company's latest quarterly earnings report, the service shake-up doesn't come as a major surprise. Time Warner is under heavy pressure to reverse subscriber losses and make itself attractive for sale or merger. (See TW Cable Hemorrhages Subs.)

— Mari Silbey, special to Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
gconnery
50%
50%
gconnery,
User Rank: Light Sabre
12/2/2013 | 7:37:03 PM
Re: Nice to see some movement here
Don't get too excited. 

 

Comcast's Internet + HBO offer jumps by $30 in the second year, requires $17/month in hardware charges, and was very difficult to find or obtain when The Verge tried to get the service at various locations around the country.  This might just be a smoke-screen that isn't real.  We'll only know when people try and get it.
KBode
100%
0%
KBode,
User Rank: Light Sabre
12/2/2013 | 3:00:58 PM
Nice to see some movement here
It's nice to see some movement here after a lot of lip service paid toward experimenting with lower cost TV channel options. I wonder if that major 300k subscriber hit due to the CBS feud finally caused some of the executives to rethink the programming/value equation?

Still curious that so many of these offers are aimed purely at new customers. I still believe they need to focus on customer retention offers if they want to stem the shift...
Featured Video
From The Founder
The world of virtualization is struggling to wrench itself away from the claws of vendor lock-in, which runs counter to everything that NFV stands for.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
5G: The Density Question
Dan Jones, Mobile Editor, 2/15/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
21st Century Networking? Welcome to the Lock-In
Steve Saunders, Founder, Light Reading, 2/20/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed