Light Reading
Spanish giant develops international video delivery platform based on Microsoft's Mediaroom platform

Telefónica, Microsoft Build Global Video Platform

Ray Le Maistre
11/15/2012
50%
50%

Telefónica SA (NYSE: TEF) has teamed up with Microsoft Corp. (Nasdaq: MSFT) to develop what it calls its Global Video Platform (GVP) for the delivery of all IPTV and OTT video content to its 300 million-plus customers in Europe and Latin America. (See Telefónica Does Video With Microsoft.)

The GVP has been developed by Telefónica Digital using Microsoft's Mediaroom technology and is already being used to deliver video content to Telefónica customers in Brazil and Chile, with Spain to follow shortly.

The move isn't unexpected: Speculation that Telefónica, already a critical applications partner for the software giant, was consolidating its video delivery strategy around Microsoft's technology emerged early this year. (See Euronews: MSFT Linked to Telefonica IPTV Deal and Microsoft Gives Telefónica an Apps Edge .)

Why this matters
This move is noteworthy for two reasons.

First, Telefónica has historically had multiple video delivery systems, each dedicated to particular markets, media and customer types. Now it has started the move towards having a single, unified system that will deliver third-party content (OTT) as well as managed video (IPTV) to any type of device across any type of network.

While that seems logical and sensible, it still represents a breakthrough in strategic and operational thinking for a traditional telco: It's no surprise that this process is being managed by the operator's Digital division, which is shaking off the shackles of legacy communications service provider (CSP) thinking and adopting more Web- and cloud-savvy application management techniques.

Second, it confirms Microsoft as the premium telco video delivery technology partner. Telefónica, one of the first major operators to launch commercial IPTV services, began with an in-house developed IPTV platform, which it then handed over for further development to Alcatel-Lucent (NYSE: ALU). Now Microsoft is the preferred partner and that decision, along with Telefónica's video delivery strategy, will be noted by other major CSPs everywhere.

Kurt Steck, GM of Microsoft's operator TV, technology and services group, says Mediaroom is growing steadily and is now serving more than 11 million subscribers worldwide, up from 8 million, in the last 14 months. By comparison, competitor Minvera says its platforms power 2 million devices worldwide. The Telefónica deal also gives Mediaroom a bigger presence in Latin America, a market where it hasn't been widely deployed to date.

What will be interesting during the next few years is whether the Telefónica Digital team ends up working with any of the video application companies it's nurturing in its Wayra startup incubators and integrating those apps into its new video platform. (See Inside Telefonica's Startup Incubator.)

For more



— Ray Le Maistre, International Managing Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
over_and_above
50%
50%
over_and_above,
User Rank: Light Beer
12/5/2012 | 5:17:37 PM
re: Telefónica, Microsoft Build Global Video Platform


Ray, good insights and congrats to Telefónica.  More details on Telefónica´s video ecosystem:  Nagra is deploying OpenTV (http://kudelski.nsp-reports.ch/11/ir/interim_report/introduction/message_to_shareholders.htm ), Lab One has an OTT solution in Brazil (http://nextvlatam.com/index.php/5-otts/telefonica-brazil-is-launching-its-ott-platform-in-2012/ ), Nangu is offering a solution in Czechia (http://nangu.tv/about-us/company-profile/press-kit ), also look at the wikipedia overview article (http://en.wikipedia.org/wiki/Movistar_Imagenio ).  The move to a unified solution in the cloud is clearly becoming a big trend here.

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Integration Towards the Network Function Virtualization (NFV) Era

12|23|14   |   9:50   |   (0) comments


NFV offers communication service providers a way to drastically simplify their network by decoupling software and hardware. This makes an organization more agile and it also reduces operational expenses. Today we're talking to Huawei and current analysis about how an operator can build an NFV platform with specific focus on how they can capitalize on the ...
LRTV Interviews
Amdocs CEO Interview

12|23|14   |   19:05   |   (2) comments


Amdocs CEO Eli Gelman talks data analytics, global markets, acquisitions, NFV and the move to software virtualization, and more in a wide-ranging, exclusive interview with Light Reading.
LRTV Documentaries
EE Talks Biz Transformation on Road to 5G

12|23|14   |   2:10   |   (0) comments


EE's Director of Network Strategy David Salam discusses how data growth on its wireless network is driving business transformation and the move to 5G for the UK-based carrier.
LRTV Documentaries
Paul Bunyan's Giant Gigabit Plans

12|22|14   |   03:26   |   (0) comments


Gary Johnson, the CEO and GM of Minnesota rural operator Paul Bunyan Communications, discusses the company's 5,000-square-mile gigabit network rollout.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Hot Topics
Google Steering Android Towards Cars – Report
Dan Jones, Mobile Editor, 12/19/2014
Google Has Self-Driving Prototype Ready
Dan Jones, Mobile Editor, 12/22/2014
T-Mobile to Pay $90M for Cramming Crimes
Sarah Reedy, Senior Editor, 12/19/2014
Rockstar Group Unloads Patents for $900M
Sarah Reedy, Senior Editor, 12/23/2014
Like Us on Facebook
Twitter Feed
Webinar Archive