Light Reading

Telefónica, Microsoft Build Global Video Platform

Ray Le Maistre
11/15/2012
50%
50%

Telefónica SA (NYSE: TEF) has teamed up with Microsoft Corp. (Nasdaq: MSFT) to develop what it calls its Global Video Platform (GVP) for the delivery of all IPTV and OTT video content to its 300 million-plus customers in Europe and Latin America. (See Telefónica Does Video With Microsoft.)

The GVP has been developed by Telefónica Digital using Microsoft's Mediaroom technology and is already being used to deliver video content to Telefónica customers in Brazil and Chile, with Spain to follow shortly.

The move isn't unexpected: Speculation that Telefónica, already a critical applications partner for the software giant, was consolidating its video delivery strategy around Microsoft's technology emerged early this year. (See Euronews: MSFT Linked to Telefonica IPTV Deal and Microsoft Gives Telefónica an Apps Edge .)

Why this matters
This move is noteworthy for two reasons.

First, Telefónica has historically had multiple video delivery systems, each dedicated to particular markets, media and customer types. Now it has started the move towards having a single, unified system that will deliver third-party content (OTT) as well as managed video (IPTV) to any type of device across any type of network.

While that seems logical and sensible, it still represents a breakthrough in strategic and operational thinking for a traditional telco: It's no surprise that this process is being managed by the operator's Digital division, which is shaking off the shackles of legacy communications service provider (CSP) thinking and adopting more Web- and cloud-savvy application management techniques.

Second, it confirms Microsoft as the premium telco video delivery technology partner. Telefónica, one of the first major operators to launch commercial IPTV services, began with an in-house developed IPTV platform, which it then handed over for further development to Alcatel-Lucent (NYSE: ALU). Now Microsoft is the preferred partner and that decision, along with Telefónica's video delivery strategy, will be noted by other major CSPs everywhere.

Kurt Steck, GM of Microsoft's operator TV, technology and services group, says Mediaroom is growing steadily and is now serving more than 11 million subscribers worldwide, up from 8 million, in the last 14 months. By comparison, competitor Minvera says its platforms power 2 million devices worldwide. The Telefónica deal also gives Mediaroom a bigger presence in Latin America, a market where it hasn't been widely deployed to date.

What will be interesting during the next few years is whether the Telefónica Digital team ends up working with any of the video application companies it's nurturing in its Wayra startup incubators and integrating those apps into its new video platform. (See Inside Telefonica's Startup Incubator.)

For more



— Ray Le Maistre, International Managing Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
over_and_above
50%
50%
over_and_above,
User Rank: Light Beer
12/5/2012 | 5:17:37 PM
re: Telefónica, Microsoft Build Global Video Platform


Ray, good insights and congrats to Telefónica.  More details on Telefónica´s video ecosystem:  Nagra is deploying OpenTV (http://kudelski.nsp-reports.ch/11/ir/interim_report/introduction/message_to_shareholders.htm ), Lab One has an OTT solution in Brazil (http://nextvlatam.com/index.php/5-otts/telefonica-brazil-is-launching-its-ott-platform-in-2012/ ), Nangu is offering a solution in Czechia (http://nangu.tv/about-us/company-profile/press-kit ), also look at the wikipedia overview article (http://en.wikipedia.org/wiki/Movistar_Imagenio ).  The move to a unified solution in the cloud is clearly becoming a big trend here.

From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
LRTV Custom TV
Video Infographic: Validating Cisco's NFV Infrastructure

1|26|16   |   02:24   |   (1) comment


We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

For the full report, see

Between the CEOs
CEO Chat With Phil McKinney, CableLabs

1|22|16   |   13:36   |   (1) comment


At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
Between the CEOs
Ericsson CTO on the Changing Telecom Market

1|21|16   |   10:26   |   (0) comments


At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Did Juniper Pay 'Peanuts' for BTI?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
Cincinnati Bell Joins Weight Watchers Club
Alan Breznick, Cable/Video Practice Leader, 2/5/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
WiCipedia: Faulty Feminism, Worthy Women & Peculiar Perks
Sarah Thomas, Editorial Operations Director, 2/5/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Animals with Phones
Happy Groundhogs for Technology Day! Click Here
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.