& cplSiteName &

Telefónica, Microsoft Build Global Video Platform

Ray Le Maistre
11/15/2012
50%
50%

Telefónica SA (NYSE: TEF) has teamed up with Microsoft Corp. (Nasdaq: MSFT) to develop what it calls its Global Video Platform (GVP) for the delivery of all IPTV and OTT video content to its 300 million-plus customers in Europe and Latin America. (See Telefónica Does Video With Microsoft.)

The GVP has been developed by Telefónica Digital using Microsoft's Mediaroom technology and is already being used to deliver video content to Telefónica customers in Brazil and Chile, with Spain to follow shortly.

The move isn't unexpected: Speculation that Telefónica, already a critical applications partner for the software giant, was consolidating its video delivery strategy around Microsoft's technology emerged early this year. (See Euronews: MSFT Linked to Telefonica IPTV Deal and Microsoft Gives Telefónica an Apps Edge .)

Why this matters
This move is noteworthy for two reasons.

First, Telefónica has historically had multiple video delivery systems, each dedicated to particular markets, media and customer types. Now it has started the move towards having a single, unified system that will deliver third-party content (OTT) as well as managed video (IPTV) to any type of device across any type of network.

While that seems logical and sensible, it still represents a breakthrough in strategic and operational thinking for a traditional telco: It's no surprise that this process is being managed by the operator's Digital division, which is shaking off the shackles of legacy communications service provider (CSP) thinking and adopting more Web- and cloud-savvy application management techniques.

Second, it confirms Microsoft as the premium telco video delivery technology partner. Telefónica, one of the first major operators to launch commercial IPTV services, began with an in-house developed IPTV platform, which it then handed over for further development to Alcatel-Lucent (NYSE: ALU). Now Microsoft is the preferred partner and that decision, along with Telefónica's video delivery strategy, will be noted by other major CSPs everywhere.

Kurt Steck, GM of Microsoft's operator TV, technology and services group, says Mediaroom is growing steadily and is now serving more than 11 million subscribers worldwide, up from 8 million, in the last 14 months. By comparison, competitor Minvera says its platforms power 2 million devices worldwide. The Telefónica deal also gives Mediaroom a bigger presence in Latin America, a market where it hasn't been widely deployed to date.

What will be interesting during the next few years is whether the Telefónica Digital team ends up working with any of the video application companies it's nurturing in its Wayra startup incubators and integrating those apps into its new video platform. (See Inside Telefonica's Startup Incubator.)

For more



— Ray Le Maistre, International Managing Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
over_and_above
50%
50%
over_and_above,
User Rank: Light Beer
12/5/2012 | 5:17:37 PM
re: Telefónica, Microsoft Build Global Video Platform


Ray, good insights and congrats to Telefónica.  More details on Telefónica´s video ecosystem:  Nagra is deploying OpenTV (http://kudelski.nsp-reports.ch/11/ir/interim_report/introduction/message_to_shareholders.htm ), Lab One has an OTT solution in Brazil (http://nextvlatam.com/index.php/5-otts/telefonica-brazil-is-launching-its-ott-platform-in-2012/ ), Nangu is offering a solution in Czechia (http://nangu.tv/about-us/company-profile/press-kit ), also look at the wikipedia overview article (http://en.wikipedia.org/wiki/Movistar_Imagenio ).  The move to a unified solution in the cloud is clearly becoming a big trend here.

From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.