Light Reading

Cablevision Launches iPad App With 280+ Channels

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/2/2011
50%
50%

In a move that's sure to raise the hackles of several major programmers, Cablevision Systems Corp. (NYSE: CVC) unleashed its iPad app on Saturday, kicking off with support for almost 300 linear TV channels, access to 2,000-plus video-on-demand (VoD) titles, and a DVR control feature to boot. (See Cablevision Launches iPad TV App.)

The free app, which also features a new searchable guide and is accessible only within reach of a customer's home Wi-Fi connection, "allows the iPad to function as a television," said the MSO, which views the tablets as another outlet in the home.

Mad About the iPad

That kind of distinction will become increasingly important amid a brewing battle between cable operators and programmers over IP-based apps that can deliver linear programming to tablets such as the iPad. Several programmers, including Scripps Networks , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK) and Fox Broadcasting Co. , have already made clear their position that an iPad app launched by Time Warner Cable Inc. (NYSE: TWC) in mid-March isn't covered by existing distribution agreements.

Tapping the SDV platform
Cablevision, like TW Cable, believes its technical approach and configuration for the iPad fall well within the guidelines of its existing distribution agreements with programmers. In the case of the iPad, Cablevision is leveraging its five-year-old switched digital video (SDV) infrastructure to deliver video to the tablets. Its "Advanced Digital Cable" platform relies on SDV techniques, but also is now capable of piping content in multiple formats, including MPEG-2, MPEG-4 and IP. (See SDV: Cable's Stepping Stone to IP Video? )

As the delivery goes, programming is piped over Cablevision's secure network from the headend to the home's MSO-supplied cable modem. From there, it's handed off to the customer's wireless router. However, those routers must be secured under the MSO's Optimum App terms of service.

Among ToS conditions, customers must agree to use the Live TV App "on an iPad only within the boundaries of his/her residence" and to keep their home networks secure by password-protecting their wireless routers.

Internet access not required
In an interesting twist, Cablevision does not require customers to have Internet access (from Cablevision or any other ISP) to use the new app. In those rare cases, Cablevision will provide a free Web-disabled modem that's still capable of connecting to the MSO's proprietary network and relaying programming solely for the iPad app.

"This is the future of Advanced Digital Cable televisions served with virtual set-top boxes, and just one of many digital displays we are going to be serving through a variety of applications," Cablevision COO Tom Rutledge said, in a statement.

Cablevision said it expects to encode its full VoD library for the iPad by "early summer." It plans to add remote control functionality to the app also by the summer. At the start, customers can register up to three iPads to one account, and use up to two iPads in the home at one time.

And the iPad is apparently only the beginning, as Cablevision notes it plans to deploy apps that "deliver the same experience to other tablets and display devices, functioning as televisions."

Why this matters
The delivery of live, linear programming to iPads and other mobile devices has quickly boiled into a heated battle between cable operators and programmers. While MSOs such as TW Cable and Cablevision hold that their existing contracts cover devices such as the iPads, several programmers have balked at the idea, claiming that cable operators must negotiate for those rights -- and possibly pay a premium for that extended access.

Although TW Cable thinks it's on legal solid footing, it did drop a dozen channels from its iPad lineup last week amid a cease-and-desist letter and the threat of programmer-led lawsuits. Since then, it has added 23 more, extending its total of 42.

Both TW Cable and Cablevision are limiting access to live programming on the iPad to within the confines of customer homes, but the outcome of this battle will certainly play a big factor as operators put together grander TV Everywhere strategies that will allow customers to watch live TV on the go.

For more
For a glance at the twists and turns of this scrum so far, please check out:



— Jeff Baumgartner, Site Editor, Light Reading Cable

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Carl Davies
50%
50%
Carl Davies,
User Rank: Light Beer
12/5/2012 | 5:08:48 PM
re: Cablevision Launches iPad App With 280+ Channels


Whilst there maybe debates over programming rights, this is exactly the diversification and forward thinking that Cable MSO's need to adopt, in order to survive and compete head to head with other communications/media providers in this new world of convergence.  The TV Anywhere strategy will enable Cable MSO's to maintain the edge, video will remain the Cable MSO's key strength and battleground.  However to maintain the video edge, Cable MSO's need to continually evolve their pricing and packaging with personalized, convergent and real-time services which are relevant to the subscribers lifestyle choice. 


www.convergys.com/cable


 


 


 

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Metaswitch's New CEO Martin Lund Discusses His Role

9|2|15   |   11:27   |   (2) comments


Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
Telecom Innovators Video Showcase
Nominum on Leveraging the Power of DNS to Deliver Superior Subscriber Experiences

9|2|15   |   07:13   |   (0) comments


Nominum CEO Gary Messiana talks about the challenges service providers face in competing for a much more sophisticated customer, a customer that has heightened expectations for more personalized and compelling digital experiences. Providers are focusing their efforts on delivering higher value subscriber services, retaining their existing customers and increasing ...
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Time to Monetize Cable WiFi
Alan Breznick, Cable/Video Practice Leader, 8/31/2015
New Apple TV: More $$, Not Content – Report
Mari Silbey, Senior Editor, Cable/Video, 8/31/2015
Ex-AlcaLu Boss Tasked With Bolstering Altice
Iain Morris, News Editor, 9/1/2015
Like Us on Facebook
Twitter Feed
September 16, 2015
Wi-Fi First or Second?
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers with the agility to embrace new technologies quickly and the ability to deliver on substantial projects for global network operators.
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Cats with Phones
It's a New Age... Click Here
When smartphones replace stuffed animals.