Light Reading
Premium programmer is migrating the bulk of its HD networks to MPEG-4, with Motorola cast in the role of transcoder extraordinaire

Starz Aligns on MPEG-4

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/3/2008
50%
50%

Faced with a satellite bandwidth crunch amid the launch of new linear hi-def networks and an expanded menu of HD-VOD content, Starz Entertainment LLC is giving the vote to MPEG-4.

But the premium programmer won't go to MPEG-4 across the board right away. Initially it will use the advanced compression scheme, which promises to boost bandwidth efficiency by as much as 50 percent, on its HD channels -- Starz, Starz Kids and Family HD, Starz Edge HD, and Starz Comedy HD. Encore HD will also be delivered in MPEG-4 when it launches later this summer. (See Starz Lights MPEG-4 Plan and Encore HD Set for July.)

Starz expects to start the transition in mid-July and complete it about a month later. The MPEG-4 migration "is only for the affiliates that have signed on for our new HD services," notes Ray Milius, Starz's SVP of programming operations and IT. Starz will continue to offer east and west feeds of the flagship Starz service in MPEG-2. "Over time we'll migrate people over to the MPEG-4 service," he adds.

Starz delivers HD channels in MPEG-2 today at about 19 Mbit/s but anticipates delivering hi-definition networks in MPEG-4 in the range of 9 Mbit/s to 10 Mbit/s.

That's all fine, but most, if not all, deployed set-tops can decode only MPEG-2 signals. What happens to them?

To ensure that the new signals can be viewed through those boxes, Motorola Inc. (NYSE: MOT) is supplying the DSR-6050, a digital satellite receiver/transcoder that supports both MPEG-4 and MPEG-2 outputs. Those receivers also support DVB-S2, a satellite modulation that boosts satellite transponder output by 50 percent. The latter upgrade will allow Starz to pitch video on demand, including HD titles, more efficiently in MPEG-2.

DSR-6050

Today, Starz serves up to 126 hours of HD-VOD content to affiliates such as Comcast Corp. (Nasdaq: CMCSA, CMCSK), which now claims to offer 500 HD choices.

Under most circumstances, it's up to the cable affiliates to purchase receivers. However, to help with this transition, Starz is picking up a portion of the costs for the new transcoders for operators that opted to launch the programmer's expanded HD package early on.

Starz is gaining carriage for its broader HD package, but "one of the reasons we want to migrate now is that the universe is not huge yet," Milius says. Starz does not break down how many subscribers take its hi-def services, but, overall, Starz has 16.8 million subscribers and Encore has 31.4 million.

Demand and necessity
Although not every Starz affiliate will be ready to roll out these new networks right away, Milius says the time was right to start the MPEG-4 transition, based on demand and necessity. Operators are requesting Starz's beefier HD package, while Starz is cramming everything into limited satellite capacity.

"We were frankly out of bandwidth on the satellite," Milius says.

Starz transmits programming via five transponders on three different Intelsat Ltd. satellites. For the moment, Starz pipes in all of its HD content via the Galaxy 13 bird.

Among premium programmers, Starz isn't the only one pitching a tent in the MPEG-4 camp. Last year, HBO announced plans to deliver all 26 of its HBO and Cinemax channels in hi-def and in MPEG-4 by the third quarter of 2008. (See HBO Bets Big on MPEG-4 .)

Starz may do the same for its 41 feeds, but it's not ready to pinpoint when that might happen.

"At some point I think we will have everything... in HD. I think the marketplace will force that," Milius says. "We're cautiously moving forward based on the demand for distribution because it doesn't do me any good to put all 41 of our feeds up in HD just to have nobody take them."

MPEG-4 usage should grow as operators deploy more set-tops with dual MPEG-2 and MPEG-4 support. Operators are likewise expected to spur demand for the new boxes by marketing MPEG-4-only HD tiers.

For its part in the consumer transition, Motorola has introduced a line of "DCX" cable boxes that support both codecs. (See Moto Plants Seeds for MPEG-4 .) Cisco Systems Inc. (Nasdaq: CSCO) and Pace Micro Technology , two other significant cable suppliers, also have new set-tops with MPEG-4 baked in. (See Pace Adds MPEG-4.)

By July, Motorola expects the "mainstream" of box shipments to include models with larger hard drives and MPEG-4, according to Marty Stein, senior marketing director for Motorola's IP video services unit.

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Fiber Revival at Deutsche Telekom
Iain Morris, 8/25/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed