& cplSiteName &

Starz Aligns on MPEG-4

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/3/2008
50%
50%

Faced with a satellite bandwidth crunch amid the launch of new linear hi-def networks and an expanded menu of HD-VOD content, Starz Entertainment LLC is giving the vote to MPEG-4.

But the premium programmer won't go to MPEG-4 across the board right away. Initially it will use the advanced compression scheme, which promises to boost bandwidth efficiency by as much as 50 percent, on its HD channels -- Starz, Starz Kids and Family HD, Starz Edge HD, and Starz Comedy HD. Encore HD will also be delivered in MPEG-4 when it launches later this summer. (See Starz Lights MPEG-4 Plan and Encore HD Set for July.)

Starz expects to start the transition in mid-July and complete it about a month later. The MPEG-4 migration "is only for the affiliates that have signed on for our new HD services," notes Ray Milius, Starz's SVP of programming operations and IT. Starz will continue to offer east and west feeds of the flagship Starz service in MPEG-2. "Over time we'll migrate people over to the MPEG-4 service," he adds.

Starz delivers HD channels in MPEG-2 today at about 19 Mbit/s but anticipates delivering hi-definition networks in MPEG-4 in the range of 9 Mbit/s to 10 Mbit/s.

That's all fine, but most, if not all, deployed set-tops can decode only MPEG-2 signals. What happens to them?

To ensure that the new signals can be viewed through those boxes, Motorola Inc. (NYSE: MOT) is supplying the DSR-6050, a digital satellite receiver/transcoder that supports both MPEG-4 and MPEG-2 outputs. Those receivers also support DVB-S2, a satellite modulation that boosts satellite transponder output by 50 percent. The latter upgrade will allow Starz to pitch video on demand, including HD titles, more efficiently in MPEG-2.

DSR-6050

Today, Starz serves up to 126 hours of HD-VOD content to affiliates such as Comcast Corp. (Nasdaq: CMCSA, CMCSK), which now claims to offer 500 HD choices.

Under most circumstances, it's up to the cable affiliates to purchase receivers. However, to help with this transition, Starz is picking up a portion of the costs for the new transcoders for operators that opted to launch the programmer's expanded HD package early on.

Starz is gaining carriage for its broader HD package, but "one of the reasons we want to migrate now is that the universe is not huge yet," Milius says. Starz does not break down how many subscribers take its hi-def services, but, overall, Starz has 16.8 million subscribers and Encore has 31.4 million.

Demand and necessity
Although not every Starz affiliate will be ready to roll out these new networks right away, Milius says the time was right to start the MPEG-4 transition, based on demand and necessity. Operators are requesting Starz's beefier HD package, while Starz is cramming everything into limited satellite capacity.

"We were frankly out of bandwidth on the satellite," Milius says.

Starz transmits programming via five transponders on three different Intelsat Ltd. satellites. For the moment, Starz pipes in all of its HD content via the Galaxy 13 bird.

Among premium programmers, Starz isn't the only one pitching a tent in the MPEG-4 camp. Last year, HBO announced plans to deliver all 26 of its HBO and Cinemax channels in hi-def and in MPEG-4 by the third quarter of 2008. (See HBO Bets Big on MPEG-4 .)

Starz may do the same for its 41 feeds, but it's not ready to pinpoint when that might happen.

"At some point I think we will have everything... in HD. I think the marketplace will force that," Milius says. "We're cautiously moving forward based on the demand for distribution because it doesn't do me any good to put all 41 of our feeds up in HD just to have nobody take them."

MPEG-4 usage should grow as operators deploy more set-tops with dual MPEG-2 and MPEG-4 support. Operators are likewise expected to spur demand for the new boxes by marketing MPEG-4-only HD tiers.

For its part in the consumer transition, Motorola has introduced a line of "DCX" cable boxes that support both codecs. (See Moto Plants Seeds for MPEG-4 .) Cisco Systems Inc. (Nasdaq: CSCO) and Pace Micro Technology , two other significant cable suppliers, also have new set-tops with MPEG-4 baked in. (See Pace Adds MPEG-4.)

By July, Motorola expects the "mainstream" of box shipments to include models with larger hard drives and MPEG-4, according to Marty Stein, senior marketing director for Motorola's IP video services unit.

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (1) comment


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Google Security Lessons for IT
Curtis Franklin, Security Editor, 1/18/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.