Light Reading
The assets and final fate of the once-promising broadband video player are now in the hands of a UK-based online ad company

Joost Sells Off Scraps

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
11/24/2009
50%
50%

If you still had Time Warner Cable Inc. (NYSE: TWC) in the who-will-buy-Joost pool, we're sorry to inform you that you weren't even close.

The final fate of Joost is now in the hands of Adconion Media Group, which has acquired the assets of the once-promising online video player. (See Adconion Buys Joost Assets.)

London-based Adconian didn't disclose the financial terms of the deal. Joost raised more than $45 million since its founding in 2006, counting backers such as Sequoia Capital , CBS Corp. (NYSE: CBS), and Viacom Inc. (NYSE: VIA).

For months, officials have been trying to save or sell Joost, according to Janus Friis, a founder.

The purchase caps off a turbulent time for Joost and its founders. The company dropped CEO Mike Volpi, formerly of Cisco Systems Inc. (Nasdaq: CSCO), and then Joost's founders pulled him into the legal spat over the sale of Skype ownership by eBay Inc. (Nasdaq: EBAY). (See Volpi Out at Joost, Still Advising Ooyala and Joost, Joltid Sue Volpi.)

Industry sources confirmed that Time Warner Cable gave Joost a cursory glance earlier this year as the MSO was pursuing the technical underpinnings of its own online video strategy, but obviously, TWC passed. (See Is Joost on the Block?) TWC did manage to hire one of Joost's brains, Jason Gaedtke, who joined the MSO this fall as a group vice president. (See Gaedtke Jumps From Joost, Joins TW Cable .)

The sale to Adconian comes about five months after Joost threw a Hail Mary, laying off nearly all employees and trying its hand as a white-label video platform. Joost had also switched technical gears, dumping its peer-to-peer approach in favor of being an in-browser, Flash-based video service. (See Joost Reorgs to Focus on Video Platform.)

Adconion will pick up Joost's white label video management strategy, particularly in the area of online video advertising, using Joost.com to showcase clients' "branded entertainment content." Joost's original plan to be a destination for premium content looks all but dead.

Adconion says its content network reaches about 300 million unique users per month and has been serving more than 80 million video streams per day across about 2,000 Websites.

Last week, the company signed its first long-term licensing partnership, an exclusive deal to handle display and video ad-serving systems for Swiss firm Goldbach Media Group.

— Jeff Baumgartner, Site Editor, Cable Digital News

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
miar70
50%
50%
miar70,
User Rank: Light Beer
12/5/2012 | 3:52:05 PM
re: Joost Sells Off Scraps


So what you're saying is that "Content is king ?" ;)


Interesting then that the main site for premium content Hulu really is an joint venture by the existing players in the media and broadcast space already. The technology used here is pretty standard, but as you pointed out the technology was almost irrelevant. Clearly the barriers to entry for new players are quite high.


I really enjoyed the original Project Venice client and it was a different way to watch content (although the lack of decent content was always a concern), with useful interactive features and plugins, but that has all gone in favour of some flash based players and a portal format. Doesn't seem like a step forward to me...

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 3:52:05 PM
re: Joost Sells Off Scraps


Once you started seeing other online video startups emerge, it was clear that Joost wasn't going to make it. They all looked so much the same. The technology was secondary; it was all going to come down to who got the best deals to carry mainstream content.


Having said that, I'm surprised Vudu is still around - but look what they're doing. Miles away from what all these startups were offering at first.

bollocks187
50%
50%
bollocks187,
User Rank: Light Beer
12/5/2012 | 3:52:03 PM
re: Joost Sells Off Scraps


All the on-line video players are a joke and a waste of money/effort.


While I am not a fan of Netflix they are the only ones that has their act together.


 


 


 

Flash Poll
From The Founder
Is your network built on 'The Old IP,' or are you part of 'The New IP' revolution?
LRTV Documentaries
A Cultural Shift for an OTT World

9|26|14   |   01:41   |   (3) comments


Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
LRTV Documentaries
New Skills Needed as Telecom, IT Collide

9|26|14   |   4:07   |   (1) comment


As telecom and IT collide, new technologies are emerging, new skills are needed and new opportunities for women are arising.
UBB Forum News
Do IP Networks Need An Overhaul?

9|25|14   |   02:01   |   (0) comments


As traffic levels ramp, do IP networks need new technologies and topologies?
LRTV Documentaries
Sprint Wields Its Influence in the Valley

9|25|14   |   3:09   |   (10) comments


Anne-Louise Kardas, Sprint's connection to startups in the Valley, explains how telcos can be innovative and find new opportunities with partners.
LRTV Documentaries
SDN, NFV & The Future of XO's Network

9|25|14   |   3:47   |   (0) comments


XO Communications COO Don MacNeil explains how cloud, SDN and NFV are altering its network requirements as well as changing data centers of the future.
UBB Forum News
The OTT Conundrum

9|24|14   |   01:39   |   (0) comments


What is holding back prosperous partnerships between telcos and the OTT players?
LRTV Documentaries
Putting Broadband to Work

9|24|14   |   01:26   |   (0) comments


High-speed broadband network rollout is key to telco strategies, but it's what happens after the network is built that counts.
Light Reedy
Light Reading's Women in Telecom Recap

9|24|14   |   0:55   |   (4) comments


Our first Women in Telecom breakfast was a huge success, and we hope you'll join us in London for the next event on November 6.
UBB Forum News
Monetizing Ultra-Broadband

9|24|14   |   01:43   |   (2) comments


Ultra-broadband networks need to be built, with fiber-to-the-premises the ultimate goal, but they need to be monetized, too.
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Half of the world's population will be connected to the Internet by 2017, but not just by smartphones and desktops.
Hot Topics
Facebook Pokes Around LTE Direct
Sarah Reedy, Senior Editor, 9/25/2014
Sprint Wields Its Influence in the Valley
Sarah Reedy, Senior Editor, 9/25/2014
US Ignite Cultivates Gigabit Apps
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/25/2014
Comcast Turns Off Streampix
Mari Silbey, Independent Technology Editor, 9/26/2014
Like Us on Facebook
Twitter Feed