& cplSiteName &

Joost Sells Off Scraps

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner

If you still had Time Warner Cable Inc. (NYSE: TWC) in the who-will-buy-Joost pool, we're sorry to inform you that you weren't even close.

The final fate of Joost is now in the hands of Adconion Media Group, which has acquired the assets of the once-promising online video player. (See Adconion Buys Joost Assets.)

London-based Adconian didn't disclose the financial terms of the deal. Joost raised more than $45 million since its founding in 2006, counting backers such as Sequoia Capital , CBS Corp. (NYSE: CBS), and Viacom Inc. (NYSE: VIA).

For months, officials have been trying to save or sell Joost, according to Janus Friis, a founder.

The purchase caps off a turbulent time for Joost and its founders. The company dropped CEO Mike Volpi, formerly of Cisco Systems Inc. (Nasdaq: CSCO), and then Joost's founders pulled him into the legal spat over the sale of Skype ownership by eBay Inc. (Nasdaq: EBAY). (See Volpi Out at Joost, Still Advising Ooyala and Joost, Joltid Sue Volpi.)

Industry sources confirmed that Time Warner Cable gave Joost a cursory glance earlier this year as the MSO was pursuing the technical underpinnings of its own online video strategy, but obviously, TWC passed. (See Is Joost on the Block?) TWC did manage to hire one of Joost's brains, Jason Gaedtke, who joined the MSO this fall as a group vice president. (See Gaedtke Jumps From Joost, Joins TW Cable .)

The sale to Adconian comes about five months after Joost threw a Hail Mary, laying off nearly all employees and trying its hand as a white-label video platform. Joost had also switched technical gears, dumping its peer-to-peer approach in favor of being an in-browser, Flash-based video service. (See Joost Reorgs to Focus on Video Platform.)

Adconion will pick up Joost's white label video management strategy, particularly in the area of online video advertising, using Joost.com to showcase clients' "branded entertainment content." Joost's original plan to be a destination for premium content looks all but dead.

Adconion says its content network reaches about 300 million unique users per month and has been serving more than 80 million video streams per day across about 2,000 Websites.

Last week, the company signed its first long-term licensing partnership, an exclusive deal to handle display and video ad-serving systems for Swiss firm Goldbach Media Group.

— Jeff Baumgartner, Site Editor, Cable Digital News

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Beer
12/5/2012 | 3:52:05 PM
re: Joost Sells Off Scraps

So what you're saying is that "Content is king ?" ;)

Interesting then that the main site for premium content Hulu really is an joint venture by the existing players in the media and broadcast space already. The technology used here is pretty standard, but as you pointed out the technology was almost irrelevant. Clearly the barriers to entry for new players are quite high.

I really enjoyed the original Project Venice client and it was a different way to watch content (although the lack of decent content was always a concern), with useful interactive features and plugins, but that has all gone in favour of some flash based players and a portal format. Doesn't seem like a step forward to me...

Pete Baldwin
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 3:52:05 PM
re: Joost Sells Off Scraps

Once you started seeing other online video startups emerge, it was clear that Joost wasn't going to make it. They all looked so much the same. The technology was secondary; it was all going to come down to who got the best deals to carry mainstream content.

Having said that, I'm surprised Vudu is still around - but look what they're doing. Miles away from what all these startups were offering at first.

User Rank: Light Beer
12/5/2012 | 3:52:03 PM
re: Joost Sells Off Scraps

All the on-line video players are a joke and a waste of money/effort.

While I am not a fan of Netflix they are the only ones that has their act together.




Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Wednesday, October 26, 1:00PM EDT
Security: Tackling DDoS
Gary Sockrider, Principal Security Technologist, Arbor Networks
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
John Isch, Practice Director, Network & Voice, Orange Business Services
Friday, November 18, 1:00PM EST
SDN & Open Source
Christopher W. Rice, Senior Vice President of AT&T Labs, Domain 2.0 Architecture and Design
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
LRTV Custom TV
Cliff Grossner on Cloud & Network Synergy From Carrier Service

10|18|16   |     |   (0) comments

Local carriers offer the collaborated cloud and network service that benefits from their understanding of the regulations operating in different vertical markets.
In this interview, Cliff Grossner from IHS Technology talks about how this advanced service can support business agility and flexibility.
LRTV Custom TV
VeEX: Live from SCTE Cable-Tec Expo 2016

10|17|16   |     |   (0) comments

Cyrille Morelle, VeEX's President and CEO, talks with Light Reading's Alan Breznick live from the SCTE Cable-Tec Expo 2016. They discuss DOCSIS 3.1 technology, deployments and early lessons learned. New products on display include the CX350s-D3.1, CX380s-D3.1, CX310, AT2500-3G, FX150 OTDR and MTT WiFI Air Expert.
LRTV Custom TV
Smith Micro's Carrier-Grade WiFi Component

10|17|16   |     |   (0) comments

Join Carol Wilson of Light Reading as she interviews the CTO of Smith Micro, Dave Sperling.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Attacks Have Major Internet Sites on the Ropes
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/21/2016
Trump: Dump AT&T/TW & Comcast/NBC
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/24/2016
T-Mobile: AT&T & TW Means Ma Bell Not Focused on Mobile
Dan Jones, Mobile Editor, 10/24/2016
Layer3 TV Comes to Town, Hints at Future
Mari Silbey, Senior Editor, Cable/Video, 10/21/2016
Verizon Wants More Data on Yahoo Breach
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
'Oh, Were You Looking for This?' Click Here
'I was just playing some games...'
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.