& cplSiteName &

Comcast Goes OTT to Target Netflix, Hulu Plus

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/21/2012
50%
50%

A new subscription video streaming service from Comcast Corp. (Nasdaq: CMCSA, CMCSK) may not look like a direct competitor to Hulu LLC 's Premium Plus or Netflix Inc. (Nasdaq: NFLX), but it may keep some of its cable TV customers from joining those over-the-top video services.

Comcast said the new service, called Xfinity Streampix and to be launched on Thursday, will offer thousands of older movie titles, such as Crouching Tiger, Hidden Dragon and The Big Lebowski, and a deeper library of past seasons of TV shows, including 30 Rock, The Office and Ugly Betty. Comcast's initial licensing partners for the new streaming endeavor include corporate cousin NBCUniversal LLC , Sony Pictures, Warner Bros. Digital Distribution and Cookie Jar, a distributor of kids programming.

Comcast is billing Streampix as a "complement" to the 75,000 TV shows and movies it currently offers on its traditional cable VoD service and via its TV Everywhere platform, Xfinity TV. It'll offer Streampix titles initially on iOS devices, with plans to extend access to the Xbox 360 and Android-powered devices later this year.

Comcast will keep Streampix out of the reach of so-called cord-cutters, as users will need to subscribe to the MSO's pay-TV service in order to get it. Early on, the MSO will bundle Streampix with most of its triple-play packages and to customers who tie Comcast video service to one of the MSO's high-end cable modem tier such as Blast!, which comes with a downstream that maxes out at 30Mbit/s. Any other Comcast video subs can get Streampix for an extra $4.99 per month. Importantly, Comcast will not sell Streampix outside of the MSO's cable footprint, at least not here at the start.

"It gives us a lot of flexibility with bundling," a Comcast spokesperson says.



Why this matters
Comcast is launching the service as it looks to shore up its own pay-TV packages and fend off a budding cord-cutting trend.

Streampix is also emerging as Comcast starts to see competitive service providers develop and launch more extensive over-the-top video options. Among recent moves, Verizon Communications Inc. (NYSE: VZ) has teamed with Redbox Automated Retail LLC on a streaming and DVD rental package that will debut later this year.

For more
Read more about cord-cutting and pay-TV's recent embrace of OTT video.



— Jeff Baumgartner, Site Editor, Light Reading Cable

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:41:53 PM
re: Comcast Goes OTT to Target Netflix, Hulu Plus


Just when I'm thinking that the supply of video, and delivery options, is outstripping demand for video consumption -- Do we need another platform? -- I spot the icon for one of those many movies I've never seen, Easy Rider in this case, and think well, if displayed that way, maybe I'd go for it. Once you get to a Web services-based back office and UI, there are going to be many such tweaks to the package. Few being home runs, of course.

Flook
50%
50%
Flook,
User Rank: Light Beer
12/5/2012 | 5:41:51 PM
re: Comcast Goes OTT to Target Netflix, Hulu Plus


My advice to Comcast: lower your pay TV rates and you won't have to worry to much about subscribers cutting the cord. And maybe you'll even increase your subscriber base. Low (reasonable?) prices is one reason people go with Netflix or Hulu.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:41:50 PM
re: Comcast Goes OTT to Target Netflix, Hulu Plus


Increase? I don't think even they have drunk enough kool-aid to think they can go positive yet when it comes to video subs... looks like an effort like this is focused on retention and trying to slow the bleeding like they did in Q4.  But it's also telling that they are not offering this to any non pay-TV subs.  But to me this also seems like the groundwork toward an out of footprint subscription TV play, though Comcast has said the idea isn't economically justifiable just yet. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:41:49 PM
re: Comcast Goes OTT to Target Netflix, Hulu Plus
<div>


Heh, that is a great point.&nbsp; Almost too many choices...i need an overarching&nbsp;search tool that tells me which shows and movies are offered on what platform (If there's one out there, please send word).&nbsp; Just got done watching the first season of Downton Abbey (because&nbsp;watching&nbsp;an episode equates to reading a book, don't you know?) on Netflix&nbsp; , then almost paid to download Season 2 when I discovered that PBS&nbsp;has those&nbsp;episodes&nbsp;avail. for free if you stream it from their Web site or iPad app.&nbsp; A little extra searching saved me at least $20. But it's just too hard to tell what each of these OTT &nbsp;services really offer and what they really don't. JB&nbsp;&nbsp;&nbsp;

</div>
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.