Orange Cinema Series Uses Viaccess-Orca for Game of Thrones Offer
PARIS -- Viaccess-Orca, a global leader in the protection and enhancement of content services, announced today that OCS, part of one of the world's leading telecommunications operators, Orange, has chosen Viaccess-Orca's award-winning DEEP (Data Enrichment and Engagement Platform) to provide the ultimate content experience through an immersive second-screen app for the fourth season of the popular television series, "Game of Thrones." By automatically generating content about "Game of Thrones" in a digital magazine format, DEEP amplifies OCS subscribers' experience. Orange will demonstrate this groundbreaking new service for the first time at MIPTV, April 7-10, in Palais des Festivals, Cannes, France at stand R8C14.
Content service providers need to employ the right strategy for providing their subscribers with the ultimate content experience on multiple screens. Viaccess-Orca's vision for shaping the ultimate content engagement starts with protecting premium content, continues with enabling the smooth delivery of content to users at any time and on any device, personalized according to users' preferences and ends with an immersive user experience. DEEP provides this immersive experience on a second screen, automatically generating thousands of digital magazines based on advanced metadata and algorithms.
Using DEEP, Orange can create a unique experience around "Game of Thrones." DEEP presents rich, informative, and entertaining content to subscribers in a familiar, user-friendly magazine-style format on tablet devices to increase viewer engagement and maximize revenue opportunities.