& cplSiteName &

Multiscreen Viewers Want Better Views

Alan Breznick
3/31/2014
50%
50%

Although the quality of streaming video may be improving at a modest pace, it's not improving nearly fast enough for the majority of video viewers.

In a new study on the state of video streaming released Monday, Conviva Inc. reported that consumers are notably less tolerant of video buffering delays and other playback problems than they were just two years ago. In one sign of this growing intolerance, the study found that the amount of time lost from a viewing session with a 1% increase in buffering more than doubled from three minutes in 2011 to eight minutes in 2013. This indicates that viewers switched away from videos with buffering issues a lot sooner than before.

In another sign of growing consumer impatience with poor video streaming delivery quality, the Conviva study found that viewers particularly bolt if they experience playback problems while watching live sports, entertainment, or other live action events in HD. The average viewing time of live action programming in HD plunged from 40 minutes to just one minute when users ran into buffering delays.

Such delivery quality problems will likely make it tougher for service providers to attract and retain subscribers for their multiscreen video offerings. "In those instances, one bad viewing experience on a single device puts all screens at risk," said Colin Dixon, founder and chief analyst of nScreen Media, in a prepared statement. "Continuity of quality across screens is very important."

While streaming video delivery quality is not improving as quickly as consumers want or expect, it is steadily improving, according to Conviva. Its latest global study of 45 billion video streams sent across more than 1.6 billion playback devices found that video buffering actually fell from 39.3% in 2012 to 26.9% last year.

In another sign of improvement, Conviva found that low-resolution delivery of video streams dropped to 43.3% last year from a whopping 63% in 2012. But, even with that improvement, "more than two in five views were grossly inferior video quality, " the firm said.

The increasing emphasis on streaming video quality comes as more consumers are clearly watching more video on more devices. In a corresponding survey of streaming households, Conviva found that the number of concurrent streaming devices in use increased by 28% from 2012 to 2013. This finding corroborates recent research from other organizations. (See Nielsen: Multiscreen Viewing Taking Off.)

Further, Conviva's data shows that different video playback devices are preferred by consumers at different times of the day. In the 6 a.m. to 10 a.m. period, mobile devices emerge as the favorite, accounting for 6.9% of all video streamed daily. PCs take over in the afternoon slot from noon to 4 p.m., accounting for 16.3% of all daily video streams. Then, as might be expected, the TV rules in the evening window from 7 p.m. to 11 p.m., accounting for 36.6% of all streaming video.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
4/3/2014 | 4:35:22 PM
Re: Which devices?
Really great point Phil-- I think a lot of this does go back to truth in advertising! 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
4/1/2014 | 3:04:40 AM
Re: Which devices?
Tara,

I would go one step further. Once people have an excellent video experience, like at a Best Buy or competitor (as a demo) or see the demonstration of one at a conference or on a commercial, they expect all video to be as good as advertised/experienced, without realizing the excellent ones are done under laboratory conditions, not real-life conditions. 

Power fluctuations, transmission issues and a myriad of other items can prevent the "perfect" experience at home.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
3/31/2014 | 11:10:29 PM
Re: Which devices?
I too am more willing to accept it on my phone (to a certain degree), but that's primarily because I don't do much video watching on my phone; I have the most basic data plan and rarely come close to exceeding it.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
3/31/2014 | 11:08:22 PM
Re: Watching what?
6am-10am is peak time for commuting to work -- not to mention going to the gym before work.  Tons of people watch videos (Netflix, Hulu, Youtube, etc.) on their phone on the subway or the bus, or on the treadmill.
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/31/2014 | 10:06:41 PM
Re: Watching what?
Good Morning America!
DOShea
50%
50%
DOShea,
User Rank: Blogger
3/31/2014 | 10:00:21 PM
Watching what?
Who is watching video on their mobile phones between 6 a.m. and 10 a.m., and what are they watching?
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
3/31/2014 | 9:24:57 PM
Re: Which devices?
I agree with you Sarah but I think that the average user doesn't really distinguish between the capabilities of WiFi versus the mobile network (4G, LTE, etc) and therefore just thinks that it is bad reception.  Most people ask me "What is the difference between WiFi and Cellular?  Aren't they the same?"  So it will be interesting to see what happens over the next 12 months with more LTE and WiFi but also what the carriers will do to degrade the experience based on trying to meter Netflix and the like!
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
3/31/2014 | 7:01:19 PM
Re: Which devices?
I know-- it's really interesting. I personally think that the wireless experience is getting so much better with 4G that the average consumer's expectations are improving overall.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/31/2014 | 6:22:59 PM
Re: Which devices?
I am surprised by that study findings. I have different expectations for my WiFi network versus LTE versus 3G versus cable. I guess improving technologies mean that people no longer excuse certain networks. Might be time to stop dumbing down the multiscreen viewing experience.
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
3/31/2014 | 5:53:11 PM
Re: Which devices?
I agree that it's totally unacceptable on the TV considering how much cable bills are--and I would guess that most people agree.

But a survey from Parks Associates has found that consumers expect the same TV user experience throughout their home, regardless of whether the service is offered over the top (OTT), a managed terrestrial operator network, satellite or other delivery mechanism. That study interestingly found that expectations also remain the same regardless of the receiving device, including set-top box or connected CE device.

The connected home research further found that users want all of the bells and whistles of a traditional pay-TV service within the user interface for OTT.

"While some operators might see OTT delivery or use on a connected CE device as a way to offer a slimmed-down version of their user interface, consumers still expect the full-feature service and interface experience regardless of how it is delivered to the TV," said Brett Sappington, director of research at Parks Associates.

So...a possible differentiation point?
Page 1 / 2   >   >>
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP Systems' Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.