Light Reading

Gentlemen, Start Your 4K Engines

Alan Breznick
1/8/2014
50%
50%
Repost This

As anticipated, the race to deliver 4K video programming to the home is now on among pay-TV providers, consumer electronics makers, and other major players.

In a flurry of moves at the CES show in Las Vegas this week, Comcast Corp. (Nasdaq: CMCSA, CMCSK), DirecTV Group Inc. (NYSE: DTV), Netflix Inc. (Nasdaq: NFLX), and Amazon.com Inc. (Nasdaq: AMZN) all announced deals with Samsung Electronics Co. Ltd. (Korea: SEC) to deliver UltraHD video programming to Samsung's new line of 4K TV sets later this year. In addition, Samsung will team up with M-Go, a joint venture of Technicolor SA (Euronext Paris: TCH; NYSE: TCH) and DreamWorks LLC that streams movies and TV shows, to deliver 4K programming as well.

The CES announcements were not terribly surprising. Most, if not all, of these companies have already said (or at least broadly hinted) that they would start delving into UltraHD in 2014 as more 4K TVs hit the market, set prices keep falling, and the new, bandwidth-saving High Efficiency Video Coding (HEVC) technology is put into service.

But the speed and breadth of the Samsung announcements, along with the other 4K alliances revealed at CES thus far, are still enough to take one's breath away. With the Winter Olympics in Sochi, Russia, taking place in February and the soccer World Cup tournament in Brazil set for the summer, 4K could soon become a household word around the planet as content and service providers produce and distribute their UltraHD fare.

At first, the new 4K content will predominantly be streamed to the new UltraHD TVs. For instance, Comcast said it will launch a special 4K app on the new Samsung sets that will enable the MSO's Xfinity TV customers to stream "a variety of 4K UHD movies and TV shows" from the Internet on an on-demand basis. Comcast said it's also working with programmers, including its own NBC Universal unit, to develop a "library of 4K UHD choices" for Xfinity TV subscribers to sample.

The service providers don't plan to stop with streaming, though. They also intend to deploy new 4K set-top boxes that will use the new HEVC standard to decode 4K video and deliver it to UHD TV sets without consuming nearly as much bandwidth.

To take Comcast as an example again, the MSO said it aims to start deploying new 4K-capable X1 set-tops sometime later this year. With these new set-tops in place, Comcast will be able to deliver 4K programming to all UHD TVs, not just Samsung's new family.

As for 4K programming, look for the first UHD content to emerge from the Sochi Games, which begin February 7. Speaking on a 4K panel at CES Tuesday, Comcast CTO Tony Werner said NBC will produce some 4K content from Sochi. But, according to various press reports, he declined to say what or how much.

Beyond that effort, NBC Universal and such other major players as Netflix, Amazon, and the big Hollywood movie studios are working on developing 4K content as well. At CES, for example, Amazon said it will team with Warner Bros. Entertainment Inc. , Lions Gate Entertainment Corp. (NYSE/Toronto: LGF), 20th Century Fox , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), and other programmers to produce UHD titles for Amazon Instant Video subscribers.

So the race to deliver 4K video to consumers is clearly on. Now the big question is whether consumers will actually want to take it or whether 4K, like 3D TV before it, will prove to be out of focus.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
craig.y.lee
50%
50%
craig.y.lee,
User Rank: Light Beer
1/22/2014 | 5:43:54 PM
Re: 4K TV for the 1%
I agree with the posts, and appreciate the healthy skepticism.  But in less than 12 months, I think it will be difficult to find 1080p resolution TV sets.  Sony and Netflix have already announced support for 4K, and as the population ages (yours truly included), you will appreciate the resolution and ability to see the action in greater detail.  Movies and sports will drive this revolution -- I agree that there's no need to see Honey Boo Boo in any greater clarity than a single, dark pixel.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:48:04 PM
Re: 4K TV for the 1%
Agreed, Ray. 4K ain't going to take over the world in the next 24 months. But I think it'll get off to a good start at doing so. And you'd be surprised how quickly some people (none of us, of course) replace their big fancy flat-screeen sets.    
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:45:22 PM
Re: 4K TV for the 1%
Actually, Dan and Carol, thaqt hewalthy skepticism is part of why I think 4K may succeed. It has a higher bar to cross after the 3D disaster and its proponents know it. So they won't make the same mistakes again (just different ones). I'm by no means sold on the idea either. But I think it will at least go a lot further than 3D ever did.i 
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:42:05 PM
Re: UHD comment
All good points and good questions. 4K definitely won't be for the masses for quite a while, if at all, just like regular HD wasn't for a good decade. And there are plenty of issues to work out. But I sense the momentum may be there this time, which I never saw with 3D. So we'll see. And, of course, no funny glasses this time.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/9/2014 | 3:33:25 AM
Re: 4K TV for the 1%
That's a great point by ScottEStewart0101, and just adds to the list of challenges faced by the companies looking to sell the hardware and services

-- bandwidth

-- price of the set

-- the churn (who will buy a new set if they have just invested in a HD TV in the past couple of years?)

-- additional cost of accessing UltraHD content 

 

If 4K succeeds in the next 24 months, it will be against the odds, IMHO.
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/8/2014 | 8:54:22 PM
Re: 4K TV for the 1%
I'm with you, Carol, though I also have to admit I'm probably not the target customer. It does seem like there is still some healthy skepticism about 4K, which is maybe what 3DTV lacked at the start.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/8/2014 | 4:09:55 PM
Re: UHD comment
There's also the hidden cost of the added power needed to run these beasts -- but because this gets buried in the household electricity bill, no one pays much attention. Also, all the definition in the world isn't going to make Honey Boo Boo, Duck Dyansts, or Kardashoids any more watchable. UHD is like getting a Maserati and using it to drive to the corner store.
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
1/8/2014 | 4:08:34 PM
Re: 4K TV for the 1%
Not having seen 4K - which the regular media seems to call UltraHD -- it's hard to comment on how quickly it is likely to be deployed. But it seems to me there will be some resistence to replace relatively new large HD flatscreens with these newer sets in order to access a limited set of new content. 

ESPN was counting on sports fans driving 3D content and it just didn't happen. 

Alan, I guess I'm still a 4K skeptic. 
FbytF
50%
50%
FbytF,
User Rank: Lightning
1/8/2014 | 3:49:03 PM
UHD comment
UHD compared to 3D, no contest.  3D's big downfall was the requirement to have to wear glasses, UHD won't have to overcome that issue. I saw UHD at Best Buy and I just had to stand there and stare at it.  The big issue will be how much Comcast gouges us to have access to it. It'a about $9 for HD now, so how much will they get for UHD/4K?  Will I have to buy both?  Once the cost of the televisions come down the only barrier will be how much the ongoing monthly costs will be. If anything will impede the adoption of UHD it will be the monthly costs.  
ScottEStewart0101
100%
0%
ScottEStewart0101,
User Rank: Lightning
1/8/2014 | 1:00:15 PM
4K TV for the 1%
During any time through the presentation, did the presenters address the limited ability of broadband access for homes to be able to deliver 4K video, or the cost of pipes to deliver it at prime TV hours? Even with a new codec to process it, Comcast needs to be ready for the huge amounts of consumer complaints due to one person on the cable line streaming 4K while everyone else is trying to do homework or watch their "standard" HD feeds. This reminds me of the wireless internet boom with home broadband over RF. One person trying to run a PC game server in a rural town takes all of the access down for the rest of the neighborhood. (2007 broadband technology) True story, btw.. in southern Illinois, which is still lacking the infrastructure buildout it deserves o.O

Most consumers will just loathe this 4K transition.. they just bought an HD TV within the past 3-4 years, and most of the regular customers won't throw out a decent 40-55 inch HD TV just to run new hardware movies. I would see this better utilized as a private venture for theaters and IMAX presentations. 
More Blogs from Breznick Unbound
Two large US MSOs are reportedly discussing the sale of at least 3 million cable subscribers to Charter if Comcast's proposed buyout of Time Warner Cable goes through.
Sweeping, multiscreen video content rights pact between Disney and Dish Network sets the stage for both programmers and pay-TV providers to go over the top.
Two Wall Street analysts contend that Comcast struck a sweetheart peering deal with Netflix now to clear the way for regulatory approval of its proposed $45.2 billion buyout of Time Warner Cable.
Comcast is ponying up $45.2 billion for Time Warner Cable for much more than TWC's 11 million or so video customers.
After getting trumped by Comcast in its pursuit of TW Cable, Charter must go back to the drawing board if it still wants to boost its size significantly.
Flash Poll
LRTV Custom TV
Optimizing SDN & NFV Architectures Through Application Awareness

4|23|14   |   6:24   |   (0) comments


Jerome Tollet, CTO at Qosmos, explains how network equipment vendors and operators deploying SDN and NFV can take advantage of network intelligence delivered by DPI to strengthen products and services.
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
FCC's 'Middle Ground' Already Under Attack
Carol Wilson, Editor-at-large, 4/24/2014
AT&T Gets 81% of Subs Off Unlimited Data
Sarah Reedy, Senior Editor, 4/22/2014
Like Us on Facebook
Twitter Feed