Light Reading
Comcast, DirecTV, Netflix, Amazon, & M-Go all notch deals with Samsung to deliver UltraHD video to viewers.

Gentlemen, Start Your 4K Engines

Alan Breznick
1/8/2014
50%
50%

As anticipated, the race to deliver 4K video programming to the home is now on among pay-TV providers, consumer electronics makers, and other major players.

In a flurry of moves at the CES show in Las Vegas this week, Comcast Corp. (Nasdaq: CMCSA, CMCSK), DirecTV Group Inc. (NYSE: DTV), Netflix Inc. (Nasdaq: NFLX), and Amazon.com Inc. (Nasdaq: AMZN) all announced deals with Samsung Electronics Co. Ltd. (Korea: SEC) to deliver UltraHD video programming to Samsung's new line of 4K TV sets later this year. In addition, Samsung will team up with M-Go, a joint venture of Technicolor SA (Euronext Paris: TCH; NYSE: TCH) and DreamWorks LLC that streams movies and TV shows, to deliver 4K programming as well.

The CES announcements were not terribly surprising. Most, if not all, of these companies have already said (or at least broadly hinted) that they would start delving into UltraHD in 2014 as more 4K TVs hit the market, set prices keep falling, and the new, bandwidth-saving High Efficiency Video Coding (HEVC) technology is put into service.

But the speed and breadth of the Samsung announcements, along with the other 4K alliances revealed at CES thus far, are still enough to take one's breath away. With the Winter Olympics in Sochi, Russia, taking place in February and the soccer World Cup tournament in Brazil set for the summer, 4K could soon become a household word around the planet as content and service providers produce and distribute their UltraHD fare.

At first, the new 4K content will predominantly be streamed to the new UltraHD TVs. For instance, Comcast said it will launch a special 4K app on the new Samsung sets that will enable the MSO's Xfinity TV customers to stream "a variety of 4K UHD movies and TV shows" from the Internet on an on-demand basis. Comcast said it's also working with programmers, including its own NBC Universal unit, to develop a "library of 4K UHD choices" for Xfinity TV subscribers to sample.

The service providers don't plan to stop with streaming, though. They also intend to deploy new 4K set-top boxes that will use the new HEVC standard to decode 4K video and deliver it to UHD TV sets without consuming nearly as much bandwidth.

To take Comcast as an example again, the MSO said it aims to start deploying new 4K-capable X1 set-tops sometime later this year. With these new set-tops in place, Comcast will be able to deliver 4K programming to all UHD TVs, not just Samsung's new family.

As for 4K programming, look for the first UHD content to emerge from the Sochi Games, which begin February 7. Speaking on a 4K panel at CES Tuesday, Comcast CTO Tony Werner said NBC will produce some 4K content from Sochi. But, according to various press reports, he declined to say what or how much.

Beyond that effort, NBC Universal and such other major players as Netflix, Amazon, and the big Hollywood movie studios are working on developing 4K content as well. At CES, for example, Amazon said it will team with Warner Bros. Entertainment Inc. , Lions Gate Entertainment Corp. (NYSE/Toronto: LGF), 20th Century Fox , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), and other programmers to produce UHD titles for Amazon Instant Video subscribers.

So the race to deliver 4K video to consumers is clearly on. Now the big question is whether consumers will actually want to take it or whether 4K, like 3D TV before it, will prove to be out of focus.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
craig.y.lee
50%
50%
craig.y.lee,
User Rank: Light Beer
1/22/2014 | 5:43:54 PM
Re: 4K TV for the 1%
I agree with the posts, and appreciate the healthy skepticism.  But in less than 12 months, I think it will be difficult to find 1080p resolution TV sets.  Sony and Netflix have already announced support for 4K, and as the population ages (yours truly included), you will appreciate the resolution and ability to see the action in greater detail.  Movies and sports will drive this revolution -- I agree that there's no need to see Honey Boo Boo in any greater clarity than a single, dark pixel.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:48:04 PM
Re: 4K TV for the 1%
Agreed, Ray. 4K ain't going to take over the world in the next 24 months. But I think it'll get off to a good start at doing so. And you'd be surprised how quickly some people (none of us, of course) replace their big fancy flat-screeen sets.    
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:45:22 PM
Re: 4K TV for the 1%
Actually, Dan and Carol, thaqt hewalthy skepticism is part of why I think 4K may succeed. It has a higher bar to cross after the 3D disaster and its proponents know it. So they won't make the same mistakes again (just different ones). I'm by no means sold on the idea either. But I think it will at least go a lot further than 3D ever did.i 
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:42:05 PM
Re: UHD comment
All good points and good questions. 4K definitely won't be for the masses for quite a while, if at all, just like regular HD wasn't for a good decade. And there are plenty of issues to work out. But I sense the momentum may be there this time, which I never saw with 3D. So we'll see. And, of course, no funny glasses this time.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/9/2014 | 3:33:25 AM
Re: 4K TV for the 1%
That's a great point by ScottEStewart0101, and just adds to the list of challenges faced by the companies looking to sell the hardware and services

-- bandwidth

-- price of the set

-- the churn (who will buy a new set if they have just invested in a HD TV in the past couple of years?)

-- additional cost of accessing UltraHD content 

 

If 4K succeeds in the next 24 months, it will be against the odds, IMHO.
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/8/2014 | 8:54:22 PM
Re: 4K TV for the 1%
I'm with you, Carol, though I also have to admit I'm probably not the target customer. It does seem like there is still some healthy skepticism about 4K, which is maybe what 3DTV lacked at the start.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/8/2014 | 4:09:55 PM
Re: UHD comment
There's also the hidden cost of the added power needed to run these beasts -- but because this gets buried in the household electricity bill, no one pays much attention. Also, all the definition in the world isn't going to make Honey Boo Boo, Duck Dyansts, or Kardashoids any more watchable. UHD is like getting a Maserati and using it to drive to the corner store.
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
1/8/2014 | 4:08:34 PM
Re: 4K TV for the 1%
Not having seen 4K - which the regular media seems to call UltraHD -- it's hard to comment on how quickly it is likely to be deployed. But it seems to me there will be some resistence to replace relatively new large HD flatscreens with these newer sets in order to access a limited set of new content. 

ESPN was counting on sports fans driving 3D content and it just didn't happen. 

Alan, I guess I'm still a 4K skeptic. 
FbytF
50%
50%
FbytF,
User Rank: Lightning
1/8/2014 | 3:49:03 PM
UHD comment
UHD compared to 3D, no contest.  3D's big downfall was the requirement to have to wear glasses, UHD won't have to overcome that issue. I saw UHD at Best Buy and I just had to stand there and stare at it.  The big issue will be how much Comcast gouges us to have access to it. It'a about $9 for HD now, so how much will they get for UHD/4K?  Will I have to buy both?  Once the cost of the televisions come down the only barrier will be how much the ongoing monthly costs will be. If anything will impede the adoption of UHD it will be the monthly costs.  
ScottEStewart0101
100%
0%
ScottEStewart0101,
User Rank: Lightning
1/8/2014 | 1:00:15 PM
4K TV for the 1%
During any time through the presentation, did the presenters address the limited ability of broadband access for homes to be able to deliver 4K video, or the cost of pipes to deliver it at prime TV hours? Even with a new codec to process it, Comcast needs to be ready for the huge amounts of consumer complaints due to one person on the cable line streaming 4K while everyone else is trying to do homework or watch their "standard" HD feeds. This reminds me of the wireless internet boom with home broadband over RF. One person trying to run a PC game server in a rural town takes all of the access down for the rest of the neighborhood. (2007 broadband technology) True story, btw.. in southern Illinois, which is still lacking the infrastructure buildout it deserves o.O

Most consumers will just loathe this 4K transition.. they just bought an HD TV within the past 3-4 years, and most of the regular customers won't throw out a decent 40-55 inch HD TV just to run new hardware movies. I would see this better utilized as a private venture for theaters and IMAX presentations. 
More Blogs from Breznick Unbound
In yet another attempt to conquer the TV set, Google is launching its Android TV operating system for the big video screen. But will it succeed where other attempts have failed?
In the latest edition of its Visual Networking Index (VNI) study, Cisco forecasts that HD and Ultra HD video will account for nearly two-thirds of all IP video traffic by 2018.
Seven new cable products take the stage this year, covering a wide range of the technology spectrum.
Two large US MSOs are reportedly discussing the sale of at least 3 million cable subscribers to Charter if Comcast's proposed buyout of Time Warner Cable goes through.
Sweeping, multiscreen video content rights pact between Disney and Dish Network sets the stage for both programmers and pay-TV providers to go over the top.
Flash Poll
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
LRTV Custom TV
Redknee Supports BH Telecom With Redknee Unified

7|2|14   |   6.14   |   (0) comments


Lucas Skoczkowski, CEO of Redknee, and Amir Orucevic, Director BH Mobile, discuss how the benefits of the Redknee Unified suite of products provide BH Telecom with innovation and leadership in the market, with the flexibility to launch services faster to the market, provide new and compelling promotions and pricing models, and combine services in order to drive ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Today's Cartoon
Vacation Special Caption Competition Click Here
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
Have IBM & Apple Partnered Their Way to Cloud Leadership?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/18/2014
Like Us on Facebook
Twitter Feed