Light Reading

Cisco Adapts to iTV

Phil Harvey
News Analysis
Phil Harvey
1/12/2007
50%
50%



LAS VEGAS -– Consumer Electronics Show (CES) -- Cisco Systems Inc. (Nasdaq: CSCO) is getting ready to give the Apple Inc. (Nasdaq: AAPL) iTV a run for its money.

At CES this week the company was selectively, somewhat secretly, demonstrating a "home media adapter" that serves up all photos, videos, and music from all the PCs, phones, MP3 players, and other storage devices connected to the home network.

Cisco's upcoming media adapter is in trials with some consumers. But the hardware design is being perfected by industrial designers, and we weren't allowed to take pictures of the device, which was demo'ed from behind a black curtain in a suite at the Bellagio on Wednesday.

This device, sure to be the workhorse in Cisco's connected home strategy, will aggregate and serve any media from any device in the home. It will also allow for purchasing video, audio, and other entertainment without requiring a set-top box.

Yes, the media adapter Cisco was showing also boasted the ability to serve up movies, music, and information services on demand. Karen Sohl, director of worldwide communications for Cisco's Linksys division, says Cisco will provide the media adapter's content in walled-garden fashion at first, and may allow general Internet access in the future.

This device isn't using your normal remote control. It's driven by "the ring," a circular thingamabob that functions much like a wireless mouse. That slick remote control, coupled with a simple software user interface on the TV, allows Cisco's media adapter to combine the content available for viewing in the home network with the content available from the Internet.

In the Bellagio demo, Cisco's content included movies from CinemaNow , a firm in which Cisco has invested.

The bottom line on this behind-the-curtain wizardry, Sohl says, is to show that the vision espoused by John Chambers earlier this week is a real initiative at Cisco and the company is building real products to make it happen. (See CES: Cisco Preps Home Invasion.)

Cisco's vision of a "connected home" requires a home network, but this new media adapter could serve as the digital hub that most home networks are missing. It offers network storage and the ability to, for example, recognize devices and pull down content, such as photos, on the fly from a familiar WiFi cellphone or other device that enters the network. "The PC is complementary in our model," says Sohl.

Using software technology and expertise from Cisco's KiSS acquisition, Sohl says Cisco's media adapter will make it possible for every device connected to the home to have the exact same user-interface, so there's never any ambiguity about what device you need to view or share different kinds of content." (See Cisco KiSSes Up to Telco TV.)

"The hardest part of all of this is to make it easy," Sohl notes.

Sohl says the Cisco media adapter will be available before the end of 2007. As with other Linksys gear, Cisco will sell it through service providers that want to offer it, in addition to having it available from major consumer electronics retailers.

In the meantime, however, the company is about to debut a new generation of its networked DVD player, called the KiSS DP-1600, in Europe.

"This provides consumers with much more than just the ability to pull files off a PC," Sohl says.

The device will allow users access to walled-garden content in addition to allowing them to view content on their TVs from any networked device in the home. Oh, and the thing plays DVDs, too.

On the back are connections for composite video, S-Video, component video, HDMI, optical audio, and Ethernet. The box also sports two 802.11 b/g wireless antennas. While it's not clear when the device will come to the U.S., Sohl says the DP-1600 will be available in Europe this Spring.

— Phil Harvey, Managing Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 3:16:38 PM
re: Cisco Adapts to iTV
Another note: Cisco's not just taking on apple with a consumer networking device, it's also leaping into the world of online services (digital delivery of video, audio, news, etc.)

They have done this kind of thing previously with older generations of the KiSS networked DVR. Now, though, I wonder if they'll start investing more in content companies.

ph

Scott Raynovich
50%
50%
Scott Raynovich,
User Rank: Light Beer
12/5/2012 | 3:16:37 PM
re: Cisco Adapts to iTV
apparently they need to redo that ad with the Apple hipster and the dorky PC guy. They will add a third guy, Cisco man. He's dressed in a black suit with no tie, open shirt collar. He'll be friendly, touchy feely, and talk about about how they can all get together and communicate using IP-enable devices.
flyingsausage
50%
50%
flyingsausage,
User Rank: Light Beer
12/5/2012 | 3:16:36 PM
re: Cisco Adapts to iTV
does the device really exist ?

looks pretty much like a living-room PC with a kind of windows media center software running on it...

strangely enough, such applications are already possible and deployed by "geek" users and teenagers for 3-4 years (just need a PC, a hacked XboX, and rock&roll baby !), it's a pity the industry is only waking up this year for this market.
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (8) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (2) comments


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones