& cplSiteName &

Cisco Adapts to iTV

Phil Harvey
News Analysis
Phil Harvey
1/12/2007
50%
50%



LAS VEGAS -– Consumer Electronics Show (CES) -- Cisco Systems Inc. (Nasdaq: CSCO) is getting ready to give the Apple Inc. (Nasdaq: AAPL) iTV a run for its money.

At CES this week the company was selectively, somewhat secretly, demonstrating a "home media adapter" that serves up all photos, videos, and music from all the PCs, phones, MP3 players, and other storage devices connected to the home network.

Cisco's upcoming media adapter is in trials with some consumers. But the hardware design is being perfected by industrial designers, and we weren't allowed to take pictures of the device, which was demo'ed from behind a black curtain in a suite at the Bellagio on Wednesday.

This device, sure to be the workhorse in Cisco's connected home strategy, will aggregate and serve any media from any device in the home. It will also allow for purchasing video, audio, and other entertainment without requiring a set-top box.

Yes, the media adapter Cisco was showing also boasted the ability to serve up movies, music, and information services on demand. Karen Sohl, director of worldwide communications for Cisco's Linksys division, says Cisco will provide the media adapter's content in walled-garden fashion at first, and may allow general Internet access in the future.

This device isn't using your normal remote control. It's driven by "the ring," a circular thingamabob that functions much like a wireless mouse. That slick remote control, coupled with a simple software user interface on the TV, allows Cisco's media adapter to combine the content available for viewing in the home network with the content available from the Internet.

In the Bellagio demo, Cisco's content included movies from CinemaNow , a firm in which Cisco has invested.

The bottom line on this behind-the-curtain wizardry, Sohl says, is to show that the vision espoused by John Chambers earlier this week is a real initiative at Cisco and the company is building real products to make it happen. (See CES: Cisco Preps Home Invasion.)

Cisco's vision of a "connected home" requires a home network, but this new media adapter could serve as the digital hub that most home networks are missing. It offers network storage and the ability to, for example, recognize devices and pull down content, such as photos, on the fly from a familiar WiFi cellphone or other device that enters the network. "The PC is complementary in our model," says Sohl.

Using software technology and expertise from Cisco's KiSS acquisition, Sohl says Cisco's media adapter will make it possible for every device connected to the home to have the exact same user-interface, so there's never any ambiguity about what device you need to view or share different kinds of content." (See Cisco KiSSes Up to Telco TV.)

"The hardest part of all of this is to make it easy," Sohl notes.

Sohl says the Cisco media adapter will be available before the end of 2007. As with other Linksys gear, Cisco will sell it through service providers that want to offer it, in addition to having it available from major consumer electronics retailers.

In the meantime, however, the company is about to debut a new generation of its networked DVD player, called the KiSS DP-1600, in Europe.

"This provides consumers with much more than just the ability to pull files off a PC," Sohl says.

The device will allow users access to walled-garden content in addition to allowing them to view content on their TVs from any networked device in the home. Oh, and the thing plays DVDs, too.

On the back are connections for composite video, S-Video, component video, HDMI, optical audio, and Ethernet. The box also sports two 802.11 b/g wireless antennas. While it's not clear when the device will come to the U.S., Sohl says the DP-1600 will be available in Europe this Spring.

— Phil Harvey, Managing Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 3:16:38 PM
re: Cisco Adapts to iTV
Another note: Cisco's not just taking on apple with a consumer networking device, it's also leaping into the world of online services (digital delivery of video, audio, news, etc.)

They have done this kind of thing previously with older generations of the KiSS networked DVR. Now, though, I wonder if they'll start investing more in content companies.

ph

Scott Raynovich
50%
50%
Scott Raynovich,
User Rank: Light Sabre
12/5/2012 | 3:16:37 PM
re: Cisco Adapts to iTV
apparently they need to redo that ad with the Apple hipster and the dorky PC guy. They will add a third guy, Cisco man. He's dressed in a black suit with no tie, open shirt collar. He'll be friendly, touchy feely, and talk about about how they can all get together and communicate using IP-enable devices.
flyingsausage
50%
50%
flyingsausage,
User Rank: Light Beer
12/5/2012 | 3:16:36 PM
re: Cisco Adapts to iTV
does the device really exist ?

looks pretty much like a living-room PC with a kind of windows media center software running on it...

strangely enough, such applications are already possible and deployed by "geek" users and teenagers for 3-4 years (just need a PC, a hacked XboX, and rock&roll baby !), it's a pity the industry is only waking up this year for this market.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments


Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Re-usable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments


The next generation of NFV has to break functions down into re-usable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (0) comments


At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (1) comment


At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Verizon CFO: Eat Our (Fixed) 5G Dust!
Dan Jones, Mobile Editor, 9/22/2016
WiCipedia: The Women Helping Women Edition
Eryn Leavens, Special Features & Copy Editor, 9/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.