& cplSiteName &

Cisco Adapts to iTV

Phil Harvey
News Analysis
Phil Harvey
1/12/2007
50%
50%



LAS VEGAS -– Consumer Electronics Show (CES) -- Cisco Systems Inc. (Nasdaq: CSCO) is getting ready to give the Apple Inc. (Nasdaq: AAPL) iTV a run for its money.

At CES this week the company was selectively, somewhat secretly, demonstrating a "home media adapter" that serves up all photos, videos, and music from all the PCs, phones, MP3 players, and other storage devices connected to the home network.

Cisco's upcoming media adapter is in trials with some consumers. But the hardware design is being perfected by industrial designers, and we weren't allowed to take pictures of the device, which was demo'ed from behind a black curtain in a suite at the Bellagio on Wednesday.

This device, sure to be the workhorse in Cisco's connected home strategy, will aggregate and serve any media from any device in the home. It will also allow for purchasing video, audio, and other entertainment without requiring a set-top box.

Yes, the media adapter Cisco was showing also boasted the ability to serve up movies, music, and information services on demand. Karen Sohl, director of worldwide communications for Cisco's Linksys division, says Cisco will provide the media adapter's content in walled-garden fashion at first, and may allow general Internet access in the future.

This device isn't using your normal remote control. It's driven by "the ring," a circular thingamabob that functions much like a wireless mouse. That slick remote control, coupled with a simple software user interface on the TV, allows Cisco's media adapter to combine the content available for viewing in the home network with the content available from the Internet.

In the Bellagio demo, Cisco's content included movies from CinemaNow , a firm in which Cisco has invested.

The bottom line on this behind-the-curtain wizardry, Sohl says, is to show that the vision espoused by John Chambers earlier this week is a real initiative at Cisco and the company is building real products to make it happen. (See CES: Cisco Preps Home Invasion.)

Cisco's vision of a "connected home" requires a home network, but this new media adapter could serve as the digital hub that most home networks are missing. It offers network storage and the ability to, for example, recognize devices and pull down content, such as photos, on the fly from a familiar WiFi cellphone or other device that enters the network. "The PC is complementary in our model," says Sohl.

Using software technology and expertise from Cisco's KiSS acquisition, Sohl says Cisco's media adapter will make it possible for every device connected to the home to have the exact same user-interface, so there's never any ambiguity about what device you need to view or share different kinds of content." (See Cisco KiSSes Up to Telco TV.)

"The hardest part of all of this is to make it easy," Sohl notes.

Sohl says the Cisco media adapter will be available before the end of 2007. As with other Linksys gear, Cisco will sell it through service providers that want to offer it, in addition to having it available from major consumer electronics retailers.

In the meantime, however, the company is about to debut a new generation of its networked DVD player, called the KiSS DP-1600, in Europe.

"This provides consumers with much more than just the ability to pull files off a PC," Sohl says.

The device will allow users access to walled-garden content in addition to allowing them to view content on their TVs from any networked device in the home. Oh, and the thing plays DVDs, too.

On the back are connections for composite video, S-Video, component video, HDMI, optical audio, and Ethernet. The box also sports two 802.11 b/g wireless antennas. While it's not clear when the device will come to the U.S., Sohl says the DP-1600 will be available in Europe this Spring.

— Phil Harvey, Managing Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 3:16:38 PM
re: Cisco Adapts to iTV
Another note: Cisco's not just taking on apple with a consumer networking device, it's also leaping into the world of online services (digital delivery of video, audio, news, etc.)

They have done this kind of thing previously with older generations of the KiSS networked DVR. Now, though, I wonder if they'll start investing more in content companies.

ph

Scott Raynovich
50%
50%
Scott Raynovich,
User Rank: Light Sabre
12/5/2012 | 3:16:37 PM
re: Cisco Adapts to iTV
apparently they need to redo that ad with the Apple hipster and the dorky PC guy. They will add a third guy, Cisco man. He's dressed in a black suit with no tie, open shirt collar. He'll be friendly, touchy feely, and talk about about how they can all get together and communicate using IP-enable devices.
flyingsausage
50%
50%
flyingsausage,
User Rank: Light Beer
12/5/2012 | 3:16:36 PM
re: Cisco Adapts to iTV
does the device really exist ?

looks pretty much like a living-room PC with a kind of windows media center software running on it...

strangely enough, such applications are already possible and deployed by "geek" users and teenagers for 3-4 years (just need a PC, a hacked XboX, and rock&roll baby !), it's a pity the industry is only waking up this year for this market.
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Telecom Innovators Video Showcase
Mavenir on RCS Cloud Platform & Multi-ID

7|10|17   |     |   (0) comments


Guillaume Le Mener, head of marketing and corporate development at Mavenir, discussed RCS and the recent launch of Multi-ID, which supports T-Mobile's DIGITS, the revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.
LRTV Custom TV
ADTRAN Executive Outlines Trends in Next-Generation 10-Gigabit Cable Networks

7|10|17   |     |   (0) comments


Hossam Salib, VP of Cable and Wireless Strategy at ADTRAN, outlines key trends as MSOs begin to deploy next-generation Gigabit and 10-Gigabit cable networks. In the interview, Hossam outlines the advantages of a Fiber Deep architecture, FTTH options including EPON and RFoG, and the importance of SDN and NFV in building next-generation high-bandwidth cable networks.
LRTV Interviews
Global Capacity: Bandwidth Demand Driving Ethernet Growth

7|6|17   |   6:37   |   (0) comments


At Light Reading's Big Communications Event in Austin, Texas, Global Capacity's VP of Marketing Mary Stanhope talks about how the demand for bandwidth is changing the way service providers deliver broadband services.
LRTV Interviews
Colt's Services Chief on Digital Delivery

7|5|17   |   16:12   |   (0) comments


Rogier Bronsgeest, the chief customer experience officer (chief CEO!) at Colt, discusses the way in which the service provider interacts with its customers these days and his aggressive net promoter score (NPS) targets.
Women in Comms Introduction Videos
BT VP: Women Should Fill Security Talent Gap

7|5|17   |   6:00   |   (2) comments


By 2020 there will be six security jobs for every qualified worker, and Kate Kuehn, vice president of Security for BT in the Americas, says BT wants to encourage women to fill the shortage in jobs.
LRTV Interviews
Colt Sales Exec on Services Trends

7|4|17   |   12:59   |   (0) comments


Colt's sales director for enterprise, James Kershaw, sheds some light on the services currently in demand and how network upgrades are influencing customer demand.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Mobile to Power Online Video Consumption – Zenith
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/19/2017
Can Mushroom Sprout in Crowded SD-WAN Field?
Carol Wilson, Editor-at-large, 7/18/2017
AI Will Be Ubiquitous in 2020 but Overhyped in 2017 – Gartner
Sarah Thomas, Director, Women in Comms, 7/18/2017
Facing the Facebook Video Threat
Gary Miles, Chief Marketing Officer, Amdocs, 7/17/2017
Brocade, Broadcom Merger in Doubt
Iain Morris, News Editor, 7/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Fuzzy Quick Fix Click Here
If you can't access it, is it really broken?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.