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Cable Cable Does SDV SDV

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TORONTO -- Adara Technologies (www.adara-tech.com), the provider of cloud-based, hosted and managed video solutions that enable mid-to-small sized service providers to deliver advanced video services, today announced that Cable Cable Inc., a Canadian cable television operator with 4,200 cable subscribers in Ontario, has quadrupled its number of digital subscribers, with a corresponding increase in ARPU (Average Revenue per Unit), in the two years that the cable operator has deployed the Adara switched digital video (SDV) solution.

Also, since the launch of the solution in 2009, Cable Cable has increased by nearly 500% the number of HD channels it now offers to subscribers, from 25 HD channels at launch (and no more room to grow) to 100 HD channels today with ample amount of bandwidth to continue adding more HD services every quarter.

"We could not be more delighted with the phenomenal success we have achieved through the Adara Technologies solution in just two years," said Tony Fiorini, President and Owner of Cable Cable. "Prior to launching with Adara, we had no way of making the critical improvements to our service offering. Our video service now rivals that of the largest Tier 1 operators in metro areas in North America and we easily have the best product available in our area." Continued Cable Cable General Manager Michael Fiorini, "Recognizing that, normally, SDV is a complicated technology to deploy and operate for a small operator, with Adara's expertise and hosted and managed implementation, it was as easy and transparent to our customers as flicking a switch."

Adara Technologies Inc.

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