Light Reading

Nearly 67% of Google's 'Fiberhoods' Reach Goal

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
9/7/2012
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Google (Nasdaq: GOOG) says 135 of the 202 "fiberhoods" in the Kansas Cities (almost 67 percent) have reached their pre-registration goals as the deadline of the first Google Fiber "rally" approaches. Residents have until midnight Sunday to put in their lot.

GigaOm counted them up and determined that about 21,000 people have paid the $10 pre-registration fee heading into the weekend.

Put another way, Google Fiber's already got $210,000 in revenues in the door. But it'll be giving some back, since Google has promised to refund fees to people who pre-register but whose fiberhoods fail to reach their goals. (See Google Tweaks 'Fiberhood' Data .)

It looks like the Crown Center section is tops on the Missouri side, with 400 pre-registered, while Hanover Heights (215 pre-registrants, good for 47 percent of the fiberhood) leads the way in Kansas. At this point, they'll be first in line to get services. (See How Long Will Google Keep the Fiber Flowing? and Google Fiber's Drive for Density .)



Google Fiber hasn't pinpointed a date for when services will get turned up, but spokeswoman Jenna Wandres says the organization will tally the final figures, figure out the buildout plan, and then open the site so qualified households can pick those services. Google will start to build fiber soon after that, she says.

Google's 1Gbit/s service will run $70 per month, with its subscription TV add-on selling for $120 per month. The first TV box and Nexus 7 tablet come with the TV service, but additional set-tops will cost $5 each per month. Google will waive a $300 construction fee if customers agree to one- or two-year service contracts. (See Google Fiber Bundles TV, Shuns Data Caps.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

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Pete Baldwin
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Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:21:35 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


102% registered?  Now there's a motivated neighborhood.


I wonder if it's collusion among neighbors (which would be a good thing), or some business that got employees to go all-in (maybe that hospital) ...


Actually, I like to think it's one guy with IP addresses and $10 bills to burn. The rest of the neighborhood has no idea what he's doing.   :)

Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:21:33 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


They're encouraging neighbors to band together, that's for sure. This page offers some examples of how Google Fiber's going about it, offering printable flyers, yard signs and the opportunity to become a "Google Fiber Ambassador." sure, they got a sweeeet deal from the cities, but they've done a good job making this a grass roots effort. JB

timkridel
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timkridel,
User Rank: Light Beer
12/5/2012 | 5:21:32 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal
I drove around KC for a few hours Saturday afternoon, particularly along State Line Road, Ward Parkway and 75th Street. I saw maybe three dozen yard signs for Google Fiber. I was expecting a lot more, if only because of the amount of policitical campaign signs that people still put out in the Internet era.
Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:21:32 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


With a bit more than 12 hours left before the deadline, Google tweeted Sunday morning that they're up to 156 fiberhoods that have reached their pre-registration goal. JB


 

shygye75
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shygye75,
User Rank: Light Sabre
12/5/2012 | 5:21:31 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


Hi, Tim -- Were you traveling on the right (i.e., affluent) side of the digital divide?

timkridel
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timkridel,
User Rank: Light Beer
12/5/2012 | 5:21:30 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


The Ward Parkway crowd includes Royals owner David Glass, but I didn't see a sign in his yard.


 


Here's an update: www.kansascity.com/2012/09/10/3806274/google-fiber-gives-second-chance.html

Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:21:25 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


Heh, but thanks for checkin'. Be interesting to see what the final tally is on Thursday and how many of these homes go through with it and actually buy service... though they can still get *free* service if they fork over the $300 fee.


So, Tim - do you live in one of these fiberhoods? If so, did yours qualify? JB

shygye75
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shygye75,
User Rank: Light Sabre
12/5/2012 | 5:21:24 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


Free service? From your post, I thought the $300 only covered installation fees.


It would be funny if a Google enemy fronted at least some of the $10 deposits just to force a citywide buildout.

timkridel
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timkridel,
User Rank: Light Beer
12/5/2012 | 5:21:24 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


I iived in the suburb of Fairway, Kansas, until 2007. I haven't heard much about Fairway residents lobbying for Google Fiber, but the folks in Prairie Village, a 'burb next door, really are: http://pvpost.com/?s=google+fiber

shygye75
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shygye75,
User Rank: Light Sabre
12/5/2012 | 5:21:21 PM
re: Nearly 67% of Google's 'Fiberhoods' Reach Goal


I wonder how many people who sign up for this would be attracted by 5Mb service.

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