Light Reading

Google Fiber Bundles TV, Shuns Data Caps

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/26/2012
50%
50%

Google (Nasdaq: GOOG) unveiled the details of its fiber-fed service in the Kansas Cities Thursday, headlined by a 1Gbit/s symmetrical service that's free of usage caps and an IPTV video service bundle that features 160 HD channels, the Nexux 7 tablet and gobs of network storage.

Google Fiber will sell the standalone 1-Gig broadband service for $70 per month, and the Gigabit+TV service for $120 per month. Google will waive a $300 "construction fee" if customers agree to one- or two-year service contracts. Both services will bundle in 1 Terabyte of cloud storage from the Google Drive service.

Google Fiber will also offer a 5Mbit/s down, 1Mbit/s up service for free for at least seven years to customers who agree to pay the $300 construction fee. There will also be an option for customers to pay $25-per-month for 12 months.

Google Fiber Television
While everyone knew 1-Gig was in the Google Fiber plan, the company had been mum about its plans for a complementary video service.

In addition to live TV feeds (some popular channels like ESPN, AMC, TNT are missing from the initial list), the Google Fiber Television package will support a multi-room DVR capable of recording up to eight shows at a time, stream content from Netflix Inc. (Nasdaq: NFLX), YouTube Inc. and other over-the-top video sources. Google will also pitch in free Nexus 7 tablets with an app that turns the device into a TV remote control. Google's also designed an app to run on iOS devices. (See Google Enters Tab Market With Nexus 7.)

The video service will be run off a primary network box with four 1-Gbit/s Ethernet jacks and built-in Wi-Fi. To handle other TVs in the house, Google also has sleeker IP set-tops that also have Wi-Fi and Ethernet built in. All of those boxes will interface to an in-home storage box with 2 terabytes of storage -- enough to record 500 hours of HD.

Down the road, Google Fiber Television will integrate Google+ and other social networks, and support 3-D content and a video-on-demand service with "tens of thousands of shows."

"You don't have to settle for old style television anymore," said Google Access VP Milo Medin during today's webcast about the project -- an obvious shot at at his old cable pals (he was a key member of @Home, the cross-MSO joint venture that helped get cable's broadband era off the ground).

Rally for Google Fiber
Google will offer these services in what it calls "Fiberhoods" in Kansas City, Kan. and central Kansas City, Mo., but consumers will be called on to determine how quickly they can get Google Fiber. Google's urging them to pre-register (for $10) and, based on the volume of responses during the initial six-week "rally," will determine if and how quickly they'll get the goods.

Kevin Lo, GM of Google Access, estimates that consumers will need to get 40 to 80 of their neighbors to pre-qualify in order to have a shot at getting at the front of the line.

Amping up the competition
The area is already home to several providers of video and/or broadband, including Time Warner Cable Inc. (NYSE: TWC), AT&T Inc. (NYSE: T) U-verse, SureWest Communications (Nasdaq: SURW) and FairPoint Communications Inc. , plus the satellite TV guys. But it's not clear yet if any of them have any big changes in store to counter Google Fiber as it starts to spool up services.

In response to Google announcement today, TW Cable spokesman Justin Venech said: "Kansas City is and has been a highly competitive market and we take all competitors seriously. We have a robust and adaptable network, advanced products and services available today, and experienced local employees delivering local service. We are confident in our ability to compete."

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable

(19)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:26:08 PM
re: Google Fiber Bundles TV, Shuns Data Caps


The pricing is very attractive, but there's probably a good reason Google's going to target service to neighborhoods with the most demand and beg for it the most...they have to be taking a digger for each customer, no? But we'll have to keep an eye on how TWC and AT&T  responds with pricing and/or new service packages. Even though  Google Fiber will only be offered pocket by pocket, I imagine GOOG will win alot of customers where it does offer this service (provided they can live without ESPN and some of the channels that aren't carried yet). JB

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:26:08 PM
re: Google Fiber Bundles TV, Shuns Data Caps


I was half expecting to hear ideas from Google about new apps that could use gigabit connectivity yet there wasn't a lot of that today.


Nevertheless I found their demos very compelling. I probably waste at least half an hour every day waiting for things to spool, download, etc. And I lost a word or two here or there during today's webcast for the same reasons. The gigabit service seems to make those delays and glitches vanish.


For $70 a month, I'd sign up for service if I lived in KC.

Flook
50%
50%
Flook,
User Rank: Light Beer
12/5/2012 | 5:26:08 PM
re: Google Fiber Bundles TV, Shuns Data Caps


Yup, that price is a deal

lapogunev
50%
50%
lapogunev,
User Rank: Light Beer
12/5/2012 | 5:26:07 PM
re: Google Fiber Bundles TV, Shuns Data Caps


Any idea what is the Access platform google deployed for providing these service ?


GPON like PON product or CMTS kind of Cable gear ?. It can't be any DSL based poriduct. any idea ?

AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:26:06 PM
re: Google Fiber Bundles TV, Shuns Data Caps


Thanks for the 'tweet' posts earlier. I still don't understand 7 yrs free service 5/1 Mbps for the $300 'construction fee.' Is that free, or nothing beyond the $70/month fee?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:26:06 PM
re: Google Fiber Bundles TV, Shuns Data Caps


It's gotta be in the PON family, but I'm trying to find that out and will pass along any details I can get. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:26:06 PM
re: Google Fiber Bundles TV, Shuns Data Caps


As the 5/1 service goes, Google's pledged to guarantee free service for 7 years to those who pay a one-time $300 construction fee, or 12 monthly payments of $25. Hope that clears it up a bit. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:26:05 PM
re: Google Fiber Bundles TV, Shuns Data Caps


It's also interesting that video is the complementary, add-on piece, rather than data. It's always been the other way around for the cable guys... video's historically been the base (and that base has been eroding), though MSos are starting to style themselves as ISPs more and more. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:26:05 PM
re: Google Fiber Bundles TV, Shuns Data Caps


There are some pretty big gaps in there... ESPN, AMC, HBO, TBS . Not sure if they left those out because they couldn't get a carriage deal or they didn't add them intentionally so they could keep the price down on the video component.


One thing I'd like to know is how they are getting Netflix on the video boxes... I thought netflix's contracts with some content providers didn't allow its app to go on leased STBs, only on devices sold at retail.   JB

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 5:26:05 PM
re: Google Fiber Bundles TV, Shuns Data Caps


The Internet service is certainly attractive, but their TV channel lineup isn't.


So is the idea that you get amazing Internet and then view all your video that way?


 

Page 1 / 2   >   >>
Flash Poll
From The Founder
Ericsson's Hyperscale Datacenter System (HDS) 8000, featuring Intel's Rack Scale Architecture, caused a stir when it was announced at MWC 2015. For more on this revolutionary product, join me on Thursday, April 30 at 12:00 p.m. EST for a Super Webinar event, A New Hardware Paradigm for the Telco Data Center.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
In its latest survey covering network operators' plans and strategies for ICT transformation, Heavy Reading asked telecom operators worldwide to identify the most important goals and objectives for their ICT transformation initiatives. Heavy Reading also asked operators about the importance of a "digital first" strategy, which enables customers to complete an interaction across different digital channels, such as web and mobile self-service and social media.
Hot Topics
What if the Comcast Merger Fails?
Mari Silbey, Independent Technology Editor, 4/20/2015
Google's WiFi-First Mobile Service 'Fi' Is Here
Dan Jones, Mobile Editor, 4/22/2015
Comcast Merger May Hinge on Hulu
Mari Silbey, Independent Technology Editor, 4/22/2015
Google Ready to Release Thousands of Loons
Sarah Thomas, Editorial Operations Director, 4/20/2015
Comcast Formally Ends Its Bid for TWC
Mari Silbey, Independent Technology Editor, 4/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
Cats with Phones
Learning Curve Click Here
Pierre could never remember how to use Excel.
Latest Comment