Light Reading
A telco co-op in Texas readies a gigabit network in its region north of San Antonio to prep customers for all service eventualities.

GVTC Eyes a Gigabit Future

Jason Meyers
8/4/2014
50%
50%

GVTC Communications is reaping the benefits of a decision it made more than a decade ago to focus not just on service adaptation and innovation, but also on arming itself to provide its customers with whatever the future would demand.

As a result of that decision, GVTC is about to turn up a fiber-to-the-home (FTTH) network that will allow it to provide gigabit services to about 43,000 potential customers in the carrier's region north of San Antonio, which is a market both AT&T Inc. (NYSE: T) and Google Fiber Inc. are targeting for gigabit network deployment.

"We started this more than 10 years ago, and we were betting on broadband for the long term," says Ritchie Sorrells, president and CEO of GVTC. "The whole question about long-term viability is what motivated us. More and more of everything I see validates that strategy. We're looking pretty smart."

What GVTC -- which started out as a traditional telephone co-operative providing local phone service -- did was upgrade an aging and increasingly obsolete copper infrastructure to an all-fiber network that would be able to support FTTH deployment. Having done so now means the company can now offer gigabit connectivity that will accommodate the ongoing evolution of services, in a service area GVTC refers to as its GigaRegion.

"We knew that long term, the landline telephone was under serious threat," Sorrells says. "Our solution was a network that supported triple play in the immediate term, and in the long term broadband. Everything is migrating to higher and higher broadband requirements."


Get the latest updates on the Gigabit Cities trend by visiting Light Reading's Broadband/FTTx content channel.


Even in advance of GVTC's gigabit service deployment, which is slated for September, Sorrells says the company has seen exponential growth in what to this point has been the uppermost tier of its broadband service, 80 Mbit/s. "What does that say?" he says. "That says there's definitely a demand for higher tiers."

GVTC's approach to the gigabit game is an increasingly common one for smaller providers seeking to remain viable in an environment of intensifying competition and rapidly changing service availability and demands -- and it's a strategy based as much on community focus as it is on business drivers. (See The Power of the Gig.)

"They're very focused on ensuring their community keeps pace with the rest of the world," says Bernie Arnason, who as managing partner for Pivot Media tracks and analyzes smaller service providers. "It's very important to them that they see themselves as part of that community. It's more than just a business. It's about keeping their community up to speed -- both literally and figuratively."

As for what's next, Sorrells says GVTC will continue to invest in its network and adapt to the evolving needs of both residential and business customers to ensure its long-term viability and its position in the community it serves.

"The longer you're viable -- the longer you have a differentiator that puts you in a position to create value and compete -- the longer you get to sit at the table and offer value, and the more opportunities you get," he says. "It never really ends."

— Jason Meyers, Senior Editor, Utility Communications/IoT, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (2) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive