& cplSiteName &

GVTC Eyes a Gigabit Future

Jason Meyers
8/4/2014
50%
50%

GVTC Communications is reaping the benefits of a decision it made more than a decade ago to focus not just on service adaptation and innovation, but also on arming itself to provide its customers with whatever the future would demand.

As a result of that decision, GVTC is about to turn up a fiber-to-the-home (FTTH) network that will allow it to provide gigabit services to about 43,000 potential customers in the carrier's region north of San Antonio, which is a market both AT&T Inc. (NYSE: T) and Google Fiber Inc. are targeting for gigabit network deployment.

"We started this more than 10 years ago, and we were betting on broadband for the long term," says Ritchie Sorrells, president and CEO of GVTC. "The whole question about long-term viability is what motivated us. More and more of everything I see validates that strategy. We're looking pretty smart."

What GVTC -- which started out as a traditional telephone co-operative providing local phone service -- did was upgrade an aging and increasingly obsolete copper infrastructure to an all-fiber network that would be able to support FTTH deployment. Having done so now means the company can now offer gigabit connectivity that will accommodate the ongoing evolution of services, in a service area GVTC refers to as its GigaRegion.

"We knew that long term, the landline telephone was under serious threat," Sorrells says. "Our solution was a network that supported triple play in the immediate term, and in the long term broadband. Everything is migrating to higher and higher broadband requirements."


Get the latest updates on the Gigabit Cities trend by visiting Light Reading's Broadband/FTTx content channel.


Even in advance of GVTC's gigabit service deployment, which is slated for September, Sorrells says the company has seen exponential growth in what to this point has been the uppermost tier of its broadband service, 80 Mbit/s. "What does that say?" he says. "That says there's definitely a demand for higher tiers."

GVTC's approach to the gigabit game is an increasingly common one for smaller providers seeking to remain viable in an environment of intensifying competition and rapidly changing service availability and demands -- and it's a strategy based as much on community focus as it is on business drivers. (See The Power of the Gig.)

"They're very focused on ensuring their community keeps pace with the rest of the world," says Bernie Arnason, who as managing partner for Pivot Media tracks and analyzes smaller service providers. "It's very important to them that they see themselves as part of that community. It's more than just a business. It's about keeping their community up to speed -- both literally and figuratively."

As for what's next, Sorrells says GVTC will continue to invest in its network and adapt to the evolving needs of both residential and business customers to ensure its long-term viability and its position in the community it serves.

"The longer you're viable -- the longer you have a differentiator that puts you in a position to create value and compete -- the longer you get to sit at the table and offer value, and the more opportunities you get," he says. "It never really ends."

— Jason Meyers, Senior Editor, Utility Communications/IoT, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.