Belgacom Gets Taste of Jinni

BRUSSELS -- Belgacom TV offers a unique personalized and highly relevant experience to its customers thanks to Jinni Taste Engine. Starting today, everyone can receive free-of-charge personalized movie recommendations to find and discover the movies that better match one's taste and movie personality. Your movie personality is unique, so are the personal recommendations on Belgacom TV!

To enjoy the 800+ Belgacom TV movies catalogue based on your movie preferences, go to the website www.mijnbelgacomtvfilms.be or www.mesfilmsbelgacomtv.be, discover the catalogue based on your mood today, a movie plot you like, a place you love, a critically acclaimed movie ... and create your profile in a few seconds to get your own movie recommendations. It is easy, free and fun!

Belgacom TV customers can bookmark the movies they want to watch to easily find them back on their TV. A new category "mijn selectie"/ma selection" has been added to the Belgacom TV menu for a great and seamless customer experience.

As of mid-December, this service will also be available on your smart phone. Customers will then be able to search, browse, watch trailers, rate movies and get personal recommendations wherever they are. With Belgacom TV you are in control at anytime!

Michel Georgis, Executive Vice President Consumer Business Unit of Belgacom: "We consider at Belgacom that every customer is unique. One's life, family, job ... is peculiar so are one's movie preferences. Belgacom TV is building the next-generation TV experience that better fits personal taste and interests. It is innovation and technology at the service of the customer. We want to bring this human touch to all customers in a convergent way on all the devices. We are proud to launch this service thanks to our strategic partnership with Jinni, a groundbreaking discovery and taste engine."

Belgacom SA (Euronext: BELG)