AT&T to Offer Build-Your-Own Moto X

DALLAS -- If you can customize what you wear or drive a car that matches your personality, why not do the same with your smartphone? AT&T* today announced plans to welcome the customizable Moto X from Motorola, as well as the standard Moto X, to its 4G LTE smartphoneportfolio. The customizable version of Moto X is the first smartphone designed by you, assembled in the USA and available only at AT&T.

Once you’ve designed and purchased your custom device, it will be assembled in the USA and shipped to you for free in four days or less** with no hassle returns. In the future, AT&T customers will be the first to have the opportunity to select unique materials, such as real wood, for the back of their Moto X.

AT&T Inc.