& cplSiteName &

Can Huawei Change?

Ray Le Maistre
1/4/2013
50%
50%

9:30 AM -- The new year message posted by Huawei Technologies Co. Ltd. acting CEO Guo Ping, in which he provides guidance for the company's financial performance in 2012, contains many of the assurances Huawei has broadcast during the past few years -- how it is going to be more open, accountable, responsible and so on. (See Huawei Memo Suggests Major 2012 Growth.)

Those assurances are more noteworthy than ever, given the company's experiences in the U.S., Australia and other markets during 2012. (See US vs Huawei/ZTE: The Verdict, Australia's (Safe) Bet Against Huawei and Huawei Denied German Bid.) Among a number of interesting passages, including one that notes how Huawei managers who "expand business blindly must be held accountable" (gulp!), this is the one that, I believe, will come under the greatest scrutiny during the coming year:

In 2013, we will further our efforts in legal and regulatory compliance across the world, become more open and transparent, and proactively contribute to the betterment of the global business environment. Huawei has business presence in 150 countries and regions worldwide. Apart from providing products and services, we are committed to integrating with local society. We will expand business operations, create jobs, and contribute to tax revenue. We will attract more talent from all over the world to create a better future for the company.

Great phrases for Huawei's representatives and supporters to repeat, but meaningless without tangible, identifiable actions, including a quantifiable clampdown on the antics and actions (copying others' marketing materials, taking pictures of rivals' show floor displays and so on) that have damaged the company's brand over the years.

Let's make one thing clear: To the editorial team here at Light Reading, Huawei is just one of many companies that influence the market in many ways and it gets the same treatment as any other. We don't have favorites and we don't champion or denigrate companies because of what they are or where they come from.

But as our reporting has shown over the years, Huawei staff have, time and time again, tarnished the company's reputation and handed ammunition to its detractors.

It's not alone, of course: Nearly every major company with thousands of employees has found itself having to defend the actions of staff over the years. But more than any other company, given its history and current situation, Huawei needs to prove it can be open, accountable and responsible. If it can achieve its stated goals then Light Reading will be at the front of the line to say so. If it transgresses, we'll be reporting that too.

CEO Guo Ping has set out Huawei's stall for the year and beyond, and the company should be applauded for sharing the mission statement. Now let's see if the company can live up to its own expectations.

— Ray Le Maistre, International Managing Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
1/7/2013 | 10:20:35 AM
re: Can Huawei Change?
Hi RonJohn12
We don't look at companies as being 'OK' or not -- we report on what is happening in the industry with the needs of our readers in mind.
Huawei has long used Light Reading for its marketing, whether as an advertiser or a sponsor of events. This has no impact on our editorial content and the same applies to any other company we write about.
It's often hard to convince people of this because so much business-to-business content these days is 'sponsored' -- we do our very best to be objective in all instances.
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
1/4/2013 | 7:38:26 PM
re: Can Huawei Change?
The bad hair jibe is just fair comment...
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
1/4/2013 | 6:35:29 PM
re: Can Huawei Change?
cuc117,

I think you misunderstand my comments. -áIt does not matter very much how things work in China if you want your perception to be globally different. -áHuawei-ácan either:

1 - Keep doing what you are doing and be viewed as an arm of the Chinese Government or;

2 - Do something different

Saying nice things without significant changes will do nothing. -áHuawei is not obligated to do anything but there it is.

seven
cuc117
50%
50%
cuc117,
User Rank: Light Beer
1/4/2013 | 6:07:08 PM
re: Can Huawei Change?
I am chinese. You don't-áunderstand china society and government. A company having so much sales revenue in china cannot distant itself from government too much. But from my knoledge, Huawei has no none-business relation with PLA.
RonJohn12
50%
50%
RonJohn12,
User Rank: Light Beer
1/4/2013 | 4:05:51 PM
re: Can Huawei Change?
Huawei has far more than a branding-áand image problem. Denial of reality-átinged with a hefty dose of-áarrogance seems to be a core issue for them.-á The company-áappears to believe that a new press release of promises [yet again] from someone [who is not really in charge] can compensate for-átheir longstanding lack of-ácorporate transparency and-áa well founded-áreputation as a company that-ástraddles the thin red line between ethical and unethical business practices.

I see-áon the sidebar tha Huawei-áhas now sponsored a Light Reading event. Does this mean they are okay now from a LR journalistic perspective?-á
pjbclarke
50%
50%
pjbclarke,
User Rank: Lightning
1/4/2013 | 4:00:24 PM
re: Can Huawei Change?
Ray, glad you raised the accounting issue since you and i exchanged mail on this last year. I dont believe they ever produced a revised set of prior year financials did they ? If not it will be interestto look at the selected financial history section-á this spring
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
1/4/2013 | 3:53:26 PM
re: Can Huawei Change?
Ray mean! -áYou are bad! -áAnd you have bad hair. -áNow that the personal attacks are done...:)

I think the best thing Huawei could do is become more corporately transparent. -áThe best way to do that would be to IPO on a western exchange. -áIf not in the US then in Europe. -áGiven the history, there is going to be little trust until Huawei distances itself from the Chinese government. -áThis is true even if Huawei does not think that it is close to the government, it is certainly viewed as it is.

If it really wanted to go over the top Huawei could call for an end to export subsidies and complete floating of the Chinese currency. -á

seven
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
1/4/2013 | 2:58:40 PM
re: Can Huawei Change?
let's see if we can host a discussion about this topic without any personal attacks....

The acting CEO has set the bar high - and with Huawei becoming an even bigger global force and its name now much better known worldwide (often because of political decisions that don't do anything for its image), it will be under even greater scrutiny. The company's public relations and corporate governance operatives have their work cut out.

A good start would be to publish an annual report that compares like-for-like financials with a full explanation of how the numbers are accounted for, unlike last year when a new financial reporting method was introduced without any accompanying explanation... -- see

The Number's Up for Huawei
http://www.lightreading.com/mo...
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from AsiaBlog
Staff humiliation strategy goes viral in China
Are you watching, Europe?
Security concerns scupper China Mobile investment in Taiwanese operator
Major carrier plans a near 50% hike in annual spending, with LTE TDD getting a healthy chunk
The Chinese vendors hike their intellectual property investments and ask everyone to play nice with patents
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
WiCipedia: Fintech Flexibility, Snap Missteps & Women of Wearables
Eryn Leavens, Special Features & Copy Editor, 2/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.