Light Reading

Apple Launches Biggest Changes Since iPhone

Mitch Wagner
6/2/2014
50%
50%

Apple announced strategic changes for the company on Monday that could prove to be the biggest deal since Steve Jobs launched the iPhone in 2007.

CEO Tim Cook and other senior executives delivered the annual keynote at Apple's Worldwide Developers Conference Monday. Apple is diving into the Internet of things, making another attempt to jump-start its cloud strategy, and is tightening integration between Macs, iPads, and iPhones.

The keynote, coming on the heels of Apple's $3 billion Beats acquisition, lacked the kind of flashy hardware announcement that signals a strategic milestone. We didn't see the anticipated smartwatch, or even new iPhones. But the new direction is nonetheless a big deal, for carriers and consumers, as well as Apple partners and competitors. (See Apple Confirms Beats Buy for $3B.)

HomeKit and HealthKit are the biggest of the big deals. They're Apple's foray into the Internet of Things, specifically home automation and smart health and fitness devices.

Apple isn't selling home automation and health devices -- at least not yet. But it's certifying other people's devices to work with Apple technology. That means your house becomes a big iPhone peripheral, like a Bluetooth headset or car kit. Same for your fitness wristband. Tell Siri you're going to bed and it automatically dims the house lights, lock the doors, close the garage doors, and sets the thermostat, Apple says.

Apple wants to be the hub for your smart home and medical and fitness devices, the way it's already the hub for home entertainment.

What this means for carriers: The Internet of Things will place new requirements on carriers for latency, reliability, and bandwidth. It's a new category of applications, the way the Internet was in the 90s and video in this decade.

The second major announcement is its CloudKit and rebooted iCloud.

Apple has been to cloud what Sylvester Stallone is to movies. Stallone made one of the greatest movies of all time (Rocky), and a whole lot of movies that range from okay to awful (Stop! Or My Mom Will Shoot).

Similarly, Apple has failed most of the time when it tried to launch cloud services. MobileMe was unreliable, and iCloud only works within the Apple universe.

But oh! iTunes! It completely destroyed and rebuilt the music business.

Now, Apple is taking another run at the cloud, revising iCloud as a Dropbox competitor that can store documents and files.

Also unveiled this week: CloudKit, development tools and services to allow third-party developers to build apps using iCloud.

As with HomeKit, the new cloud apps, if successful, would increase demand for carrier services. They also potentially compete with carriers, to the extent that those carriers are getting into the cloud business themselves. However, the Apple services are infrastructure and platform services, while carriers focus more on integrating the entire enterprise's apps online. (See AT&T's Cloud Future Takes Shape, A Peek Inside CenturyLink's Cloud Expansion, and Verizon Brings Thunder to the Cloud.)

Next page: Beefing up iOS

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 5:36:29 PM
iCloud still not impressive..?
Apple mimicking Dropbox and expanding to support PCs.. isn't exactly an "insanely great" development. Apple's cloud services are proprietary and walled off from other services, and that's exactly the opposite of what cloud services should do. 

Google and Amazon definitely have a huge headstart in the cloud over Apple... Not sure if the massive number of iOS consumers will win over developers to use Apple?
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 5:36:16 PM
Re: Thing 1
My chromecast seems to be mostly a Youtube channel for my TV... But I think it just started to support Simple.TV... so maybe I'll use it more for that once I figure out how to get better OTA TV reception.
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
6/4/2014 | 12:03:28 PM
Healthcare IoT
With so many possibilities for mobile healthcare, acccording to everyone who is over-hyping it, maybe Apple's entry into the space will actually get things rolling.  IoT is currently about M2M, and fitness and wellness apps and devices seem to be driving much of that.  While F&W is nice, actually supporting true healthcare - whever physicians can trust the data they receive on patients to be accurate - is the right area.  The pundits of mHealth have been espousing huge revv-gen opps over the next few years.  This might have caught the eye of the Apple guys.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
6/3/2014 | 5:56:56 PM
Thing 1
My current "thing" is a Chromecast.

Prior to it, I had a full gaming/media center PC running Windows hooked up to my TV set.   Because it had a large CPU and graphics card, it could heat my whole apartment in winter.   I had always wanted to streamline it, but thought I wanted something more than a set top box.   What I found with Chromecast is that I really wanted something less for just running Netflix!

With Chromecast, I can run it with my Windows PC, my Chromebook, my Android tablet and my Android phone.   That is how I want it -- the ability of the remote being software that is compatible with almost anything.


The downside is that I am beholden to Google for those apps that I can run.  Luckily they have been consistently adding Chromecast support to nearly everything I want...Netflix, Rhapsody, Pandora.     They do not have native support for Amazon Prime, and I was disappointed that I could stream the NBA finals for free using TNT-Overtime but there was no Cast button.

In theory, I can stream everything that I can view on my Windows PC using Tabcasting, where the data goes to my PC first, and then is back channelled over my LAN to Chromecast.  The reality is -- it's terrible, slow and jerky video.   Maybe I need better wifi...

End result is -- Things 1, 2, 3, ... should be controllable in a general way by many devices and it should be connectable to many sources.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/3/2014 | 4:18:59 PM
Re: It's an "inter" net
Also, for the Internet of Things to work, devices from multiple vendors need to be able to communicate with and manage each other. Otherwise you have the "basket of remotes problem" magnified astronomically. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/3/2014 | 4:17:17 PM
Re: iCloud
Strange to see no whiz-bang hardware? Maybe so. OTOH, this is a developer conference, so it's reasonable to expect the focus on software, particularly developer tools. 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
6/3/2014 | 1:51:37 PM
Re: iCloud
It did seem strange to not see some new whiz bang hardware this time. But cloud ideas are the hot items now, so naturally Apple will have to address it and see how it can earn some extra buck with it in some new manner. But, who knows, the "lull" might just be before the storm when Apple comes out again with a really news worthy product or service.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
6/3/2014 | 1:58:04 AM
It's an "inter" net
The issue with the Internet of Things for a proprietary vendor is that it's still an "internet".

So each thing becomes something you message with -- updates from your fridge sent to the ToDo list...and so on.

For manufacturers that used to have control over both the OS and the CPU, that's a hard row to hoe.

Device manufacturers are going to want to excel in the area of making Things that communicate, but also use the best, or the cheapest chips and software.   Much like the case of smartphones and Android, where an entire computing market was snatched from the previous leader, Microsoft.

Now we're dealing with hardware that doesn't necessarily have its own UI...it's just spewing bits over tcp/ip and expecting control statements.

How or why would any OS manufacturer be able control that seems a difficult question to ask.
DOShea
50%
50%
DOShea,
User Rank: Blogger
6/2/2014 | 9:37:28 PM
iCloud
New capabilities and pricing changes, too -- seems like Apple is finally taking cloud seriously, rather than charging a premium for limited options.

 
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (8) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (1) comment


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones