& cplSiteName &

APIs Can Generate Billions for Telcos

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
12/12/2012
50%
50%

"You can get the milk without knowing how to milk the cow" was how Locaid CEO Rip Gerber described the benefit of application programming interface (API)-based access to telecom networks. And you can get a lot of milk out of telecom networks if you know how.

The idea of API enablement might sound "tech-y," but it is important for executives at telecom operators and service providers to understand the potential of a market that could be worth billions of dollars a year. APIs may well be the next killer app that telcos have been looking for – essentially making it easy for their own internal teams and for developers out in the wider world to access their network systems, to easily create new revenue-generating services.

It is an idea a few major telecom operators are now coming to grips with. AT&T Inc. (NYSE: T) is one of the most public leaders in this space, with major projects to open up APIs for new service creation and a program to engage developers. Other major carriers, such as Verizon Communications Inc. (NYSE: VZ) and Telefónica O2, are also active, as are the Canadian mobile operators. In addition, mobile operators in the U.S. have all been forced to provide access to location APIs. Yet there are many telecom operators that have not moved API development much beyond participation in the various cross-industry API standardization schemes (such as the development of OSA/Parlay and OneAPI). And there are many more that have not even been involved in those programs.

There are many technological, financial and cultural reasons for the slow rate of movement. But operators that do not embrace the idea of exposing APIs will be slower to market than their rivals, miss great collaboration opportunities with the Internet developer community and fail to open up some great revenue-generating opportunities.

Fixed and mobile operators have the opportunity to exploit API access into their systems, and they don't have to do it all themselves. A range of vendors have moved into the market to support them, including heavyweights, such as Alcatel-Lucent (NYSE: ALU), Cisco Systems Inc. (Nasdaq: CSCO), Ericsson AB (Nasdaq: ERIC), IBM Corp. (NYSE: IBM) and Oracle Corp. (Nasdaq: ORCL), that offer various ways for operators to expose their own APIs; specialist API service providers, such as Locaid, LocationSmart (Technocom Wireless), Twilio Inc. (NYSE: TWLO) and Placecast, that are offering developers API access to services across multiple providers' networks; and independent API creation and management platform providers, including Aepona Ltd. , Apigee Corp. , Layer 7 Technologies Inc. and Voxeo Labs , whose systems are designed to support carriers in widespread exposure of APIs.

The new Heavy Reading Service Provider IT Insider, "Opening the Door to Web Developers: How APIs Can Generate Billions for Operators," takes a detailed look at how operators can use APIs to grow their businesses; shows the many use cases that are emerging, and the range of business models being used; provides a detailed case study of AT&T; and profiles the leading technology providers identified above, analyzing the solutions they offer to telecom operators.

— Simon Sherrington, Analyst, Heavy Reading Service Provider IT Insider

Opening the Door to Web Developers: How APIs Can Generate Billions for Operators, a 41-page report in PDF format, is available as part of an annual subscription (6 bimonthly issues) to Heavy Reading Service Provider IT Insider, priced at $1,595. Individual reports are available for $900.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
Cable is moving into the Internet of Things (IoT) market, specifically homing in on home automation, using its advantage of existing connectivity and customers.
Communications service providers that are specialists in software-defined wide-area networking believe they're doing a good job on SD-WAN security but need to consider some enhancements to continue doing so.
Telefónica's 'fourth platform' uses artificial intelligence to analyze data from underlying platforms in order to better serve customers.
Fiber to the home (FTTH) and mm-wave 5G fixed wireless access (5G-FWA) are not actual competitors, as they both have their strengths and places in the market
The ON2020 panel at this year's OFC provided insight into the challenges faced by network operators and the technologies that will be required in future optical networks.
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Australia's Optus on Back Foot After 'Anglo Saxon' Job Ad
Ray Le Maistre, Editor-in-Chief, 4/13/2018
Is Gmail Testing Self-Destructing Messages?
Mitch Wagner, Mitch Wagner, Editor, Enterprise Cloud, Light Reading, 4/13/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
Comcast, Netflix Cozy Up in New Deal
Mari Silbey, Senior Editor, Cable/Video, 4/13/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed