Vodafone Egypt Virtualizes Analytics With Procera
Procera is hoping the multi-year, multi-million-dollar deal it landed with Vodafone Egypt leads to broader business across its parent company, Vodafone Group, and elsewhere. The deal puts its PacketLogic product into the carrier's mobile packet core to deliver a virtualized analytics solution to improve subscriber experience. (See Vodafone Egypt Taps Procera.)
The deal is a significant step for Procera Networks, which is being credited with helping Vodafone Egypt accelerate its NFV deployment timelines. In the announcement, Osama Siad, technology director for Vodafone Egypt, says Procera's PacketLogic, with its ScoreCard capability, "enables us to dynamically deploy analytics capacity to ensure our customers are receiving a high quality broadband experience across our entire network footprint.
Cam Cullen, vice president of global marketing at Procera, tells Light Reading it was his company's product maturity that won over Vodafone Egypt. What PacketLogic and ScoreCard are providing is the ability to identify traffic signatures using a virtualized solution. That allows the mobile operator to deliver a quality of service tailored to subscribers based on a number of factors, including their subscription level, their location and the kind of application being delivered.
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The latter is important, Cullen notes, because quality of service needs to be tied to the application such that streaming video, real-time gaming and voice may get treated differently from web surfing, social media and other activity. The ScoreCard data can then be used to direct network investment and target new service creation potential.
"What ScoreCard is doing is measuring network quality, and many of the operators are finding that it's not just about peak throughput anymore, they need to know what is the average, what is expected," Cullen says. "What this lets them do is measure that in a virtualized manner at a very high scale."
The Procera executive admits some operators have been nervous about inline virtualization of analytics at this scale, and that is one thing he hopes the platform's scalability - it delivers 1.8 terabits on a one rack-unit standard server - lays to rest.
There are still other challenges to seeing NFV pushed forward, including the ongoing issues around orchestration and management, but Cullen is optimistic that the pace of deployments is picking up.
— Carol Wilson, Editor-at-Large, Light Reading
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