& cplSiteName &

Hey, FCC: Cedexis Has That Peering Data You Need

Mari Silbey
9/3/2014
50%
50%

If FCC Chairman Tom Wheeler is still figuring out the ins and outs of network interconnection arrangements, traffic management company Cedexis might just be able to help.

After much hue and cry over how ISPs treat Netflix traffic, Wheeler said in June he would officially look into the murky business of peering agreements. While not classifying this as a net neutrality issue, Wheeler declared at the time that the Federal Communications Commission (FCC) needed to take a closer look at the details of network interconnection arrangements. (See Net Neutrality Redux? FCC Probes Peering Problems.)

"To be clear, what we are doing right now is collecting information, not regulating," Wheeler said in a statement. "We are looking under the hood. Consumers want transparency. They want answers. And so do I."

Now, Cedexis thinks it has way to get those answers. On September 18, Cedexis will present a model to the FCC for monitoring network activity, and it will make its case that the government should use a third-party data provider -- independent from the networks involved -- to help get an accurate picture of how traffic is directed across the Internet.

Cedexis has what appears to be a unique window into how the Internet works in the real world. Taking a crowd-sourced approach, the company has created a group of more than 100 cloud, data center and content delivery network providers, as well as more than 500 large enterprises from LinkedIn to L'Oréal. Participants in the group provide data to Cedexis in exchange for free access to information from all of the players involved.

On the enterprise side, companies share their data by putting a javascript tag on their website, or an SDK into their mobile app. When a user requests content, the website or app then communicates with pre-positioned test objects hosted by the network services companies that host and deliver that content. Since major ISPs and CDNs are part of the community, Cedexis can then show over time how traffic is treated by each one.

Cedexis makes money by helping companies optimize content delivery across multiple network service providers. That revenue stream leaves the company free to distribute the raw data from service providers without charge. It does so now with community members, but it could do the same with the FCC.

"Whether the government tries to regulate net neutrality, or whether they try to let the industry self-govern, this is a tool that can provide evidence of what is happening," said Cedexis vice president of marketing Rob Malnati in an interview. "And if I'm an enterprise, I'd be very interested to know that, if I'm paying for a fast lane from Comcast or Verizon, am I getting an improved performance experience?"


Want to know more about over-the-top services? Check out our dedicated OTT content channel here on Light Reading.


The data from Cedexis may sound too good to be true, but the company has already proven its model in France, where the top 20 media companies in the country publish a quarterly report showing the average performance of their content across different ISPs. It's kind of like how Netflix publishes ISP rankings in the US, but with a lot more supporting evidence contributing to the model.

In another sign that Cedexis is on to something big, Frost & Sullivan principal analyst Dan Rayburn, a notorious skeptic, has given the company his stamp of approval. In a blog post in July, Rayburn stated: "If I had to make a list of the top five hottest companies right now, Cedexis would be at the top of the list. Not only because of what they are doing, and how important it is to the market, but also because they share so much of the data -- for free."

The FCC will have the chance to form its own opinion about Cedexis after the company's scheduled presentation later this month.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
alanbreznick
50%
50%
alanbreznick,
User Rank: Lightning
9/3/2014 | 8:21:08 PM
Only ones?
Is Cedexis really the only company with this kind of data, MAri? If so, they seem a lock for the FCC contract. What do they know that nobody else does? 
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.