Light Reading

Hey, FCC: Cedexis Has That Peering Data You Need

Mari Silbey
9/3/2014
50%
50%

If FCC Chairman Tom Wheeler is still figuring out the ins and outs of network interconnection arrangements, traffic management company Cedexis might just be able to help.

After much hue and cry over how ISPs treat Netflix traffic, Wheeler said in June he would officially look into the murky business of peering agreements. While not classifying this as a net neutrality issue, Wheeler declared at the time that the Federal Communications Commission (FCC) needed to take a closer look at the details of network interconnection arrangements. (See Net Neutrality Redux? FCC Probes Peering Problems.)

"To be clear, what we are doing right now is collecting information, not regulating," Wheeler said in a statement. "We are looking under the hood. Consumers want transparency. They want answers. And so do I."

Now, Cedexis thinks it has way to get those answers. On September 18, Cedexis will present a model to the FCC for monitoring network activity, and it will make its case that the government should use a third-party data provider -- independent from the networks involved -- to help get an accurate picture of how traffic is directed across the Internet.

Cedexis has what appears to be a unique window into how the Internet works in the real world. Taking a crowd-sourced approach, the company has created a group of more than 100 cloud, data center and content delivery network providers, as well as more than 500 large enterprises from LinkedIn to L'Oréal. Participants in the group provide data to Cedexis in exchange for free access to information from all of the players involved.

On the enterprise side, companies share their data by putting a javascript tag on their website, or an SDK into their mobile app. When a user requests content, the website or app then communicates with pre-positioned test objects hosted by the network services companies that host and deliver that content. Since major ISPs and CDNs are part of the community, Cedexis can then show over time how traffic is treated by each one.

Cedexis makes money by helping companies optimize content delivery across multiple network service providers. That revenue stream leaves the company free to distribute the raw data from service providers without charge. It does so now with community members, but it could do the same with the FCC.

"Whether the government tries to regulate net neutrality, or whether they try to let the industry self-govern, this is a tool that can provide evidence of what is happening," said Cedexis vice president of marketing Rob Malnati in an interview. "And if I'm an enterprise, I'd be very interested to know that, if I'm paying for a fast lane from Comcast or Verizon, am I getting an improved performance experience?"


Want to know more about over-the-top services? Check out our dedicated OTT content channel here on Light Reading.


The data from Cedexis may sound too good to be true, but the company has already proven its model in France, where the top 20 media companies in the country publish a quarterly report showing the average performance of their content across different ISPs. It's kind of like how Netflix publishes ISP rankings in the US, but with a lot more supporting evidence contributing to the model.

In another sign that Cedexis is on to something big, Frost & Sullivan principal analyst Dan Rayburn, a notorious skeptic, has given the company his stamp of approval. In a blog post in July, Rayburn stated: "If I had to make a list of the top five hottest companies right now, Cedexis would be at the top of the list. Not only because of what they are doing, and how important it is to the market, but also because they share so much of the data -- for free."

The FCC will have the chance to form its own opinion about Cedexis after the company's scheduled presentation later this month.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
alanbreznick
50%
50%
alanbreznick,
User Rank: Moderator
9/3/2014 | 8:21:08 PM
Only ones?
Is Cedexis really the only company with this kind of data, MAri? If so, they seem a lock for the FCC contract. What do they know that nobody else does? 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment