Light Reading
As the FCC takes a closer look at net neutrality and peering relationships, Cedexis will present a data model to the agency later this month for monitoring how traffic is directed across the Internet.

Hey, FCC: Cedexis Has That Peering Data You Need

Mari Silbey
9/3/2014
50%
50%

If FCC Chairman Tom Wheeler is still figuring out the ins and outs of network interconnection arrangements, traffic management company Cedexis might just be able to help.

After much hue and cry over how ISPs treat Netflix traffic, Wheeler said in June he would officially look into the murky business of peering agreements. While not classifying this as a net neutrality issue, Wheeler declared at the time that the Federal Communications Commission (FCC) needed to take a closer look at the details of network interconnection arrangements. (See Net Neutrality Redux? FCC Probes Peering Problems.)

"To be clear, what we are doing right now is collecting information, not regulating," Wheeler said in a statement. "We are looking under the hood. Consumers want transparency. They want answers. And so do I."

Now, Cedexis thinks it has way to get those answers. On September 18, Cedexis will present a model to the FCC for monitoring network activity, and it will make its case that the government should use a third-party data provider -- independent from the networks involved -- to help get an accurate picture of how traffic is directed across the Internet.

Cedexis has what appears to be a unique window into how the Internet works in the real world. Taking a crowd-sourced approach, the company has created a group of more than 100 cloud, data center and content delivery network providers, as well as more than 500 large enterprises from LinkedIn to L'Oréal. Participants in the group provide data to Cedexis in exchange for free access to information from all of the players involved.

On the enterprise side, companies share their data by putting a javascript tag on their website, or an SDK into their mobile app. When a user requests content, the website or app then communicates with pre-positioned test objects hosted by the network services companies that host and deliver that content. Since major ISPs and CDNs are part of the community, Cedexis can then show over time how traffic is treated by each one.

Cedexis makes money by helping companies optimize content delivery across multiple network service providers. That revenue stream leaves the company free to distribute the raw data from service providers without charge. It does so now with community members, but it could do the same with the FCC.

"Whether the government tries to regulate net neutrality, or whether they try to let the industry self-govern, this is a tool that can provide evidence of what is happening," said Cedexis vice president of marketing Rob Malnati in an interview. "And if I'm an enterprise, I'd be very interested to know that, if I'm paying for a fast lane from Comcast or Verizon, am I getting an improved performance experience?"


Want to know more about over-the-top services? Check out our dedicated OTT content channel here on Light Reading.


The data from Cedexis may sound too good to be true, but the company has already proven its model in France, where the top 20 media companies in the country publish a quarterly report showing the average performance of their content across different ISPs. It's kind of like how Netflix publishes ISP rankings in the US, but with a lot more supporting evidence contributing to the model.

In another sign that Cedexis is on to something big, Frost & Sullivan principal analyst Dan Rayburn, a notorious skeptic, has given the company his stamp of approval. In a blog post in July, Rayburn stated: "If I had to make a list of the top five hottest companies right now, Cedexis would be at the top of the list. Not only because of what they are doing, and how important it is to the market, but also because they share so much of the data -- for free."

The FCC will have the chance to form its own opinion about Cedexis after the company's scheduled presentation later this month.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
alanbreznick
50%
50%
alanbreznick,
User Rank: Light Beer
9/3/2014 | 8:21:08 PM
Only ones?
Is Cedexis really the only company with this kind of data, MAri? If so, they seem a lock for the FCC contract. What do they know that nobody else does? 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Stephen Saunders, CEO and founder, Light Reading, 9/11/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
Glimpsing the Self-Driving Car
Dan Jones, Mobile Editor, 9/12/2014
Apple's New iPhones Have 20 LTE Bands, VoLTE
Sarah Reedy, Senior Editor, 9/9/2014
T-Mobile Accuses Huawei of Espionage
Sarah Reedy, Senior Editor, 9/9/2014
Like Us on Facebook
Twitter Feed