Light Reading

Hey, FCC: Cedexis Has That Peering Data You Need

Mari Silbey
9/3/2014
50%
50%

If FCC Chairman Tom Wheeler is still figuring out the ins and outs of network interconnection arrangements, traffic management company Cedexis might just be able to help.

After much hue and cry over how ISPs treat Netflix traffic, Wheeler said in June he would officially look into the murky business of peering agreements. While not classifying this as a net neutrality issue, Wheeler declared at the time that the Federal Communications Commission (FCC) needed to take a closer look at the details of network interconnection arrangements. (See Net Neutrality Redux? FCC Probes Peering Problems.)

"To be clear, what we are doing right now is collecting information, not regulating," Wheeler said in a statement. "We are looking under the hood. Consumers want transparency. They want answers. And so do I."

Now, Cedexis thinks it has way to get those answers. On September 18, Cedexis will present a model to the FCC for monitoring network activity, and it will make its case that the government should use a third-party data provider -- independent from the networks involved -- to help get an accurate picture of how traffic is directed across the Internet.

Cedexis has what appears to be a unique window into how the Internet works in the real world. Taking a crowd-sourced approach, the company has created a group of more than 100 cloud, data center and content delivery network providers, as well as more than 500 large enterprises from LinkedIn to L'Oréal. Participants in the group provide data to Cedexis in exchange for free access to information from all of the players involved.

On the enterprise side, companies share their data by putting a javascript tag on their website, or an SDK into their mobile app. When a user requests content, the website or app then communicates with pre-positioned test objects hosted by the network services companies that host and deliver that content. Since major ISPs and CDNs are part of the community, Cedexis can then show over time how traffic is treated by each one.

Cedexis makes money by helping companies optimize content delivery across multiple network service providers. That revenue stream leaves the company free to distribute the raw data from service providers without charge. It does so now with community members, but it could do the same with the FCC.

"Whether the government tries to regulate net neutrality, or whether they try to let the industry self-govern, this is a tool that can provide evidence of what is happening," said Cedexis vice president of marketing Rob Malnati in an interview. "And if I'm an enterprise, I'd be very interested to know that, if I'm paying for a fast lane from Comcast or Verizon, am I getting an improved performance experience?"


Want to know more about over-the-top services? Check out our dedicated OTT content channel here on Light Reading.


The data from Cedexis may sound too good to be true, but the company has already proven its model in France, where the top 20 media companies in the country publish a quarterly report showing the average performance of their content across different ISPs. It's kind of like how Netflix publishes ISP rankings in the US, but with a lot more supporting evidence contributing to the model.

In another sign that Cedexis is on to something big, Frost & Sullivan principal analyst Dan Rayburn, a notorious skeptic, has given the company his stamp of approval. In a blog post in July, Rayburn stated: "If I had to make a list of the top five hottest companies right now, Cedexis would be at the top of the list. Not only because of what they are doing, and how important it is to the market, but also because they share so much of the data -- for free."

The FCC will have the chance to form its own opinion about Cedexis after the company's scheduled presentation later this month.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
alanbreznick
50%
50%
alanbreznick,
User Rank: Lightning
9/3/2014 | 8:21:08 PM
Only ones?
Is Cedexis really the only company with this kind of data, MAri? If so, they seem a lock for the FCC contract. What do they know that nobody else does? 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (8) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (1) comment


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones