Light Reading

AlcaLu, Intersec Team on Geomarketing

Light Reading
LR Mobile News Feed
Light Reading
1/8/2013
50%
50%
Repost This

PARIS -- Intersec, a leading value-added software provider for mobile and integrated operators, announced today it signed a global partnership agreement with Alcatel-Lucent for the creation of a GeoMarketing service. This service will enable mobile operators to connect brands and retailers to consumers via the mobile based on their permission, preferences and location to drive in-store traffic. Alcatel-Lucent’s Optism™Mobile Marketing solution will be embedded with IGLOO, Intersec’s Geolocator, to extend its targeted advertising solution with geolocation. Operators will be empowered to capture the value of a booming market: the real-time global location-based marketing and advertising market is forecasted to grow at a CAGR of 90% (source: Berg Insight). IGLOO collects and aggregates in real-time the anonymised network data (Circuit Switch, Packet Switch, WiFi, Indoor Location) to provide efficient “in area” and “proximity” detection of all opt-in subscribers at a defined moment of the day. Thanks to a seamless integration, Alcatel-Lucent’s Optism™ gathers and analyzes this location data to provide customers with relevant offers to drive in-store traffic. The cross-Operator solution enables multiple brands and retailers across several countries to deliver walk-in rewards, location-based targeted coupons and deals and post shopping surveys. Alcatel-Lucent

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (6) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:11   |   (0) comments


After visiting the Huawei booth at ONS, Lee Doyle of Doyle Research gives his appraisal of Huawei's SoftCOM solution.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:26   |   (0) comments


After visiting the Huawei booth at ONS, Rick Talbot of Current Analysis gives his appraisal of Huawei's SoftCOM solution.
Hot Topics
China's Innovation Deficit
Robert Clark, 4/9/2014
Businesses Face 'Fiber Gap': Report
Dan O'Shea, Managing Editor, 4/9/2014
BlackBerry's Chen: We're Not Dumping Devices
Dan Jones, Mobile Editor, 4/10/2014
AT&T's Going to Carolina With 1 Gig
Sarah Reedy, Senior Editor, 4/10/2014
Cisco, Juniper Treating Gear Against Potential Heartbleed
Dan O'Shea, Managing Editor, 4/11/2014
Like Us on Facebook
Twitter Feed