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AlcaLu, Intersec Team on Geomarketing

Light Reading
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PARIS -- Intersec, a leading value-added software provider for mobile and integrated operators, announced today it signed a global partnership agreement with Alcatel-Lucent for the creation of a GeoMarketing service. This service will enable mobile operators to connect brands and retailers to consumers via the mobile based on their permission, preferences and location to drive in-store traffic. Alcatel-Lucent’s Optism™Mobile Marketing solution will be embedded with IGLOO, Intersec’s Geolocator, to extend its targeted advertising solution with geolocation. Operators will be empowered to capture the value of a booming market: the real-time global location-based marketing and advertising market is forecasted to grow at a CAGR of 90% (source: Berg Insight). IGLOO collects and aggregates in real-time the anonymised network data (Circuit Switch, Packet Switch, WiFi, Indoor Location) to provide efficient “in area” and “proximity” detection of all opt-in subscribers at a defined moment of the day. Thanks to a seamless integration, Alcatel-Lucent’s Optism™ gathers and analyzes this location data to provide customers with relevant offers to drive in-store traffic. The cross-Operator solution enables multiple brands and retailers across several countries to deliver walk-in rewards, location-based targeted coupons and deals and post shopping surveys. Alcatel-Lucent

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