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Veteran marketing executive Alex Moulle-Berteaux joins Aereo as Chief Commercial Officer

Aereo Hires a Former Rockstar

Light Reading
LR Cable News Wire Feed
Light Reading
2/8/2013
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NEW YORK -- Aereo, Inc., the groundbreaking online television technology platform, today announced that Alex Moulle-Berteaux has joined Aereo as Chief Commercial Officer. As Chief Commercial Officer, Moulle-Berteaux will oversee the company’s marketing initiatives, customer care, distribution partnerships and product management, playing a critical role in helping develop Aereo’s overall business and its nationwide expansion efforts announced in January. Prior to joining Aereo, Moulle-Berteaux served as Global Head of Marketing and PR for Rockstar Games, the leading development and publishing label of publically traded Take Two Interactive, maker of blockbuster video game franchises Grand Theft Auto, Red Dead Redemption, Max Payne, Midnight Club and the investigation game LA Noire. At Rockstar Games, he led the game launch efforts for the company, including the record breaking 2008 launch of Grand Theft Auto IV, heralded as the biggest entertainment launch in history. “We’re thrilled that Alex is joining our growing team. His experience and background will be immensely valuable to the company as we expand the business,” said Chet Kanojia, Aereo CEO and Founder. “Aereo’s growth has been extraordinary, particularly since ‘word of mouth’ has been our primary source of new members. Alex and his team will be an essential part of continuing to drive that growth and tell Aereo’s unique story as we enter new markets outside of New York City.” Aereo Inc.

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