& cplSiteName &

5 Mobile Apps That Bust Data Caps

Sarah Thomas
6/2/2010
50%
50%

AT&T Inc. (NYSE: T)’s new mobile data usage price plans will make smartphone packages more affordable for some people, but for other app-loving users, they could wreak havoc on their wireless bills. (See AT&T Intros Mobile Data Caps and AT&T Unveils Mobile Data Plans.)

Introducing its new metered plans, AT&T offered a scenario for what you can do with 2 gigabytes of data, its higher-end plan, in a month -- send or receive 1,500 emails with attachments and 10,000 without, view 4,000 Web pages, post 500 photos to social media sites, and watch 200 minutes of streaming video. But the reality might not be that clear cut. Not all apps are created equal, after all. (See AT&T Intros Mobile Data Caps.)

This does not, of course, apply to app usage over WiFi, but if an AT&T consumer is using her 3G network, what she actually gets from 2GB of data could be a different story. Patrick Lopez, chief marketing officer of mobile video optimization provider Vantrix Corp. , says most users will get to that cap within the first two to three weeks of their monthly subscription.

"That’s from regular usage, let’s say two to three videos per week," Lopez says. "Not every day, but every other day or so watching a video -- not even necessarily a full-length video, but going to YouTube every other day will use those 2GB very quickly."

Here are five top data hogs that could bust through the roof of your data caps.

  • YouTube Inc. : Or really, any video at all. According to Cisco Systems Inc. (Nasdaq: CSCO), video will overtake peer-to-peer traffic for the first time by the end of this year. By 2014, video will hit 767 exabytes, or more than three-quarters of a zettabyte, of data usage. So, it doesn’t matter what app you are using, if it has video involved, you’re at risk -- which certainly makes the prospect of a Hulu LLC mobile app a little less enticing. (See Cisco: Video Traffic Set to Dominate Internet.)

    It’s really video, more so than any other possible app that’s driving data usage, says Vantrix's Lopez. YouTube’s mobile Website alone accounts for more than 50 percent of video traffic, but mobile users are also starting to watch full-length movies and mobile video for extensive periods of time. Viewing sessions will only continue to increase in time, he warns.
  • Knocking Live: This peer-to-peer live streaming video app has already surpassed 1 million users. The app lets users share cool videos with their friends of, say, an iPhone in flight, but it also causes data traffic to skyrocket.



  • ABC Inc. TV: The app, which supports 3G streaming, has proven popular on the iPad. But, if it only takes a few YouTube videos to max out, ABC's focus on streaming high-quality videos and longer-form content could put you over the top in one day alone. (See ABC Finds Success on iPad.)

  • Pandora Media Inc. : AT&T’s handy Data Calculator shows music streaming to be a significant source of data consumption, so any streaming music app will cost you.

  • Wired: On the iPad, Wired's magazine app is pretty slick, but it also requires a 500MB download, more than 100 times larger than the average song downloaded from iTunes. Simply downloading this app will be more than enough to exceed the 250MB minimum monthly data plan for the iPad. (See International Sales Push iPad Over 2M Mark.)

    — Sarah Reedy, Senior Reporter, Light Reading Mobile

    (4)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Pete Baldwin
    50%
    50%
    Pete Baldwin,
    User Rank: Light Beer
    12/5/2012 | 4:34:04 PM
    re: 5 Mobile Apps That Bust Data Caps


    I checked the Wired site to see if they had anything snide to say about the cap vs. their app. Didn't see anything but this was interesting:


    "One more thing. That June 7 launch date is the same day that Steve Jobs makes his keynote address at the 2010 WWDC. Coincidence? I doubt it."

    wentriken
    50%
    50%
    wentriken,
    User Rank: Light Beer
    12/5/2012 | 4:33:53 PM
    re: 5 Mobile Apps That Bust Data Caps


    >> Wired: On the iPad, Wired's magazine app is pretty slick, but it also requires a 500MB download, more than 100 times larger than the average song downloaded from iTunes. Simply downloading this app will be more than enough to exceed the 250MB minimum monthly data plan for the iPad.


     


    Apps over 20mb are not possible to download over cellular.

    FbytF
    50%
    50%
    FbytF,
    User Rank: Light Sabre
    12/5/2012 | 4:33:53 PM
    re: 5 Mobile Apps That Bust Data Caps


    Any of AT&T's competitors that are awake (yea you Verizon) should take this opportunity to steal AT&T customers, instead we'll probably just see Verizon follow suit in a few days.  It's like they take turns letting each other be first trying out unpopular changes to their plans. 

    From The Founder
    Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    LRTV Custom TV
    VeEX at ANGA COM

    6|27|17   |     |   (0) comments


    At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
    LRTV Custom TV
    The Overall Objective Is to Win the Game

    6|26|17   |     |   (0) comments


    SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
    LRTV Interviews
    CenturyLink: Let's Get Past SD-WAN Hype

    6|23|17   |   04:02   |   (0) comments


    Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
    Women in Comms Introduction Videos
    Infinera's Sales Director Paints Tech's Big Picture

    6|21|17   |   4:14   |   (1) comment


    Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
    LRTV Custom TV
    SD-WAN Innovation & Trends

    6|20|17   |     |   (0) comments


    Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
    LRTV Interviews
    Ovum's Dario Talmesio on 5G in Europe

    6|20|17   |   02:16   |   (0) comments


    At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
    LRTV Custom TV
    Putting Power on a Pedestal

    6|19|17   |     |   (0) comments


    ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
    LRTV Custom TV
    Gigabit Access: The Last-Mile Pipe for All Future Services

    6|19|17   |     |   (0) comments


    A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
    LRTV Custom TV
    Key Factors to Successfully Deploy an SD-WAN Service

    6|19|17   |     |   (0) comments


    As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
    LRTV Custom TV
    IoT Solutions: Rational Exuberance

    6|19|17   |     |   (0) comments


    IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
    LRTV Custom TV
    Realizing ICN as a Network Slice for Mobile Data Distribution

    6|19|17   |     |   (1) comment


    Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
    LRTV Interviews
    Ovum's Mike Roberts on 5G Uptake

    6|19|17   |   04:08   |   (0) comments


    Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
    Upcoming Live Events
    October 18, 2017, Colorado Convention Center - Denver, CO
    November 1, 2017, The Montcalm Marble Arch
    November 1, 2017, The Montcalm Marble Arch
    November 30, 2017, The Westin Times Square
    All Upcoming Live Events
    Infographics
    With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
    Hot Topics
    No Imagination: UK Chip Biz Goes Up for Sale
    Iain Morris, News Editor, 6/22/2017
    Does AT&T Deserve Time Warner?
    Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
    Netflix's Lesson in Culture Expectation Settings
    Sarah Thomas, Director, Women in Comms, 6/21/2017
    Kalanick Steps Down as Uber CEO
    Sarah Thomas, Director, Women in Comms, 6/21/2017
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
    One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
    Animals with Phones
    Live Digital Audio

    Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.