Global smartphone market grows 8% in Q4, with Apple the year's top vendor – Canalys

SINGAPORE – According to Canalys' latest research, worldwide smartphone shipments grew 8% year on year in the fourth quarter of 2023, reaching 320 million units. This ended seven consecutive quarters of decline. Apple led the market in the fourth quarter with a 24% share of shipments, thanks to new iPhone launches. Samsung took second place with 17%. Xiaomi was third, with over 20% year-on-year growth in Q4. TRANSSION rose to fourth place for the first time, benefiting from emerging market recovery. With a 7% market share, vivo completed the top five. For full-year 2023, global smartphone shipments reached 1.1 billion units, a 4% decrease from the previous year. For the first time, Apple pipped Samsung to become the year's top vendor in terms of shipments, though both rounded to 20% shares. Xiaomi, OPPO and TRANSSION held 13%, 9% and 8% shares, respectively.

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Canalys