Global smartphone market declined just 4% in 2023 amid signs of stabilization – Canalys

SINGAPORE – According to Canalys research, the global smartphone market experienced an 8% year-on-year growth in Q4 2023, reaching 319.5 million units, further indicating signs of stabilization and recovery. Total shipments for the full year 2023 amounted to 1.14 billion units, marking a 4% decline compared to 2022. Despite facing challenges in core markets, Apple claimed the top position for the first time with a 20% market share and 229.2 million shipments in 2023. Samsung followed closely, maintaining profitability as its strategy, shipping 225.4 million units and capturing a 20% market share. Xiaomi solidified its third position, holding a 13% market share with shipments totaling 146.4 million units. OPPO and TRANSSION ranked fourth and fifth, with 9% and 8% market shares, respectively.

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Canalys