HP Intros Subscriber Data Management

PALO ALTO, Calif. -- HP today unveiled a telecom solution that helps service providers better serve the millions of mobile customers who use the internet through high-speed LTE (long-term evolution) networks.

HP Subscriber Data Management (SDM) enables service providers to integrate the valuable customer (subscriber) data that is dispersed across an organization in multiple repositories, including the Home Subscriber Server, location solutions, data services platforms, user device profiles, and operations and business support systems (OSS and BSS).

By creating a unified, in-depth view of each customer, HP SDM helps service providers assemble an integrated picture of their customers’ profiles. With this knowledge, providers can enrich the applications they offer to drive customer satisfaction and new revenue through highly personalized mobile services.

This capability is even more important as networks evolve from 3G (third generation) to 4G and LTE. With faster networks and smarter devices, data traffic and service options are rapidly increasing. Mobile users are enjoying thousands of web-based applications, many of which are delivered by “over the top” internet service providers and smartphone vendors.

“Telstra provides about 9 million Australian fixed-line services and over 10 million mobile services – including more than 6 million 3G services – and we are focused on providing each one of our customers with a rich, personalized and integrated experience,” said Michael Lawrey, executive director, Network and Technology, Telstra. “The convergence of networks and technologies requires a transformational approach in the way we do business, particularly in the way we first design and then offer our customers next-generation services. HP is helping us make the best use of our customer information and network assets so we can produce a personalized and integrated experience for our customers.”

HP Inc. (NYSE: HPQ)