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Yipes! I'm Confused

12:10 PM -- Here's more proof that I'm an idiot.

I see a pitch like the one below and I honestly don't know what the PR firm is talking about. I gather their client is Yipes Enterprise Services Inc. I understand there's a partnership. Then I lapse into a coma and wake up hours later with keyboard imprints in my forehead. Check it out:

The release announces Yipes’ partnership with the Securities Industry Automation Corporation (SIAC) – the technology subsidiary of NYSE Group and AMEX with responsibility for the exchanges' computers and communications networks – to provide Extranet connectivity to SIAC’s Secure Financial Transaction Infrastructure (SFTI), which is responsible for disseminating critical market data worldwide and provides redundant, secure and reliable connectivity to NYSE Group, American Stock Exchange, National Market Systems (CT/CQS), OPRA and Shared Data Center (SDCAN) services.

Is anyone else following that? Are these things being written by machines or people -- living beings who actually who read our site?

— Phil Harvey, Confused Editor, Light Reading

fiber_r_us 12/5/2012 | 3:51:13 AM
re: Yipes! I'm Confused >... It could have been written much more better though...

That's funny!
Lite Rock 12/5/2012 | 3:51:13 AM
re: Yipes! I'm Confused Phil,

You are either on your way to Chief Editor or you are suffering from a massive hangover this morning.

The press release makes perfect sense. It could have been written much more better though. If, that was the crux of the biscuit, then please accept my most humble appologies.

I must be going through withdrawls because we have not gotten our new video degrading, opps... I mean featuring, Michael yet.

I must applaud you for your desire to smack PR firms up side the head when they provide subpar performance.

Cheers
DCITDave 12/5/2012 | 3:51:10 AM
re: Yipes! I'm Confused re: "The press release makes perfect sense. It could have been written much more better though."

I could say that about 99 percent of the stuff that crosses my desk.

ph
sfwriter 12/5/2012 | 3:51:09 AM
re: Yipes! I'm Confused I agree with Phil. This release is particularly bad. It's aggravating to try and decipher unintelligible press releases day after day. Almost as annoying as when the PR person calls to make sure you received it.
Scott Raynovich 12/5/2012 | 3:51:09 AM
re: Yipes! I'm Confused They got off to a really bad start with "This release announces..." making the press release, rather than the company, the center of attention.

Why not cut to the chase?

Lite Rock 12/5/2012 | 3:51:08 AM
re: Yipes! I'm Confused Scott,

You used the new standardized "editor Delclaration" form from the CMP PR consultant.

I "State Your Name" do hereby delcare "fill in declaration"

"insert sarcastic/ironic question here"

Use of this standardized declaration form will provide the formal respect that editors deserve while allowing for an acceptable level of irreverent attitude.

Good Show mate!
milliman 12/5/2012 | 3:51:08 AM
re: Yipes! I'm Confused This garbage is the typical output of most P.R. firms and marketing departments. They speak in platitudes and vaguaraties that they don't even understand.This garbage is the typical output of most P.R. firms and marketing departments. They speak in platitudes and vaguaraties [sic.] that they don't even understand. No where do they articulate the value that Yipes! is providing to their customers in clear understandable terms. This is what is missing in technical marketing these days.
DCITDave 12/5/2012 | 3:51:06 AM
re: Yipes! I'm Confused Some of them are really repetitive, too.
cbrayton 12/5/2012 | 3:50:57 AM
re: Yipes! I'm Confused Don't feel bad: I follow such things for a living, and I'm still completely lost. The main takeaway here is that as NYSE bids for the Euronext exchange, the buzz is that it may not be able to do the tech integration work, since it still has to integrate its systems with Archipelago's, which it bought last year. So this is a key bit of news.

SIAC is a NYSE-Amex owned tech consortium doing all the trading and market-data distribution platforms. Euronext has a similar spin-off firm called Atos Origin.

More here.

Lite Rock 12/5/2012 | 3:50:50 AM
re: Yipes! I'm Confused Ahhh. Thanks for the explaination.

So do you think this is really meant to be significant only to the Savy few insiders dealing with the specifics of the exchanges and their technical hurdles and successes?

Cheers
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