I see a pitch like the one below and I honestly don't know what the PR firm is talking about. I gather their client is Yipes Enterprise Services Inc. I understand there's a partnership. Then I lapse into a coma and wake up hours later with keyboard imprints in my forehead. Check it out:
The release announces Yipes’ partnership with the Securities Industry Automation Corporation (SIAC) – the technology subsidiary of NYSE Group and AMEX with responsibility for the exchanges' computers and communications networks – to provide Extranet connectivity to SIAC’s Secure Financial Transaction Infrastructure (SFTI), which is responsible for disseminating critical market data worldwide and provides redundant, secure and reliable connectivity to NYSE Group, American Stock Exchange, National Market Systems (CT/CQS), OPRA and Shared Data Center (SDCAN) services.
Is anyone else following that? Are these things being written by machines or people -- living beings who actually who read our site?
re: Yipes! I'm Confused I agree with Phil. This release is particularly bad. It's aggravating to try and decipher unintelligible press releases day after day. Almost as annoying as when the PR person calls to make sure you received it.
re: Yipes! I'm Confused This garbage is the typical output of most P.R. firms and marketing departments. They speak in platitudes and vaguaraties that they don't even understand.This garbage is the typical output of most P.R. firms and marketing departments. They speak in platitudes and vaguaraties [sic.] that they don't even understand. No where do they articulate the value that Yipes! is providing to their customers in clear understandable terms. This is what is missing in technical marketing these days.
re: Yipes! I'm Confused Don't feel bad: I follow such things for a living, and I'm still completely lost. The main takeaway here is that as NYSE bids for the Euronext exchange, the buzz is that it may not be able to do the tech integration work, since it still has to integrate its systems with Archipelago's, which it bought last year. So this is a key bit of news.
SIAC is a NYSE-Amex owned tech consortium doing all the trading and market-data distribution platforms. Euronext has a similar spin-off firm called Atos Origin.
As the editors recap Light Reading's event series on network functions virtualization (NFV) and software-defined networking (SDN), technologies like 5G and edge computing arrive just in time to hurry the industry along its path to more modern networks and add plenty of drama.