YHOO: Size Matters
Yahoo says it won't accept Microsoft's current bid of $31 per share. The company's board says MSFT's bid "substantially undervalues Yahoo!" -- its brand, audience, ad platform, and investments in new technology, etc.
The deal's not dead, obviously. Yahoo may yet get a higher bid or find a different suitor altogether. But who? There's really not a company better position to take advantage of Yahoo's consumer reach and software assets than Microsoft.
The audience of Yahoo, to hear the company say it, is 22 times the size of The Wall Street Journal.
— Phil Harvey, Editor, Light Reading