It gives you a chance to have your message heard by the world, pretty much no matter who you are... and even if your "message" consists of short stories about the late, lamented Roy Orbison being completely Saran®-wrapped.
My name is Ulrich Haarbürste and I like to write stories about Roy Orbison being wrapped up in cling-film. If you have written any stories about Roy being completely wrapped in clingfilm please send them to me and I may put them up on the site. If you have a site with stories about other pop stars being wrapped in cling-film mail me and we can exchange links.
See? There's something out there for everyone. There's even a "Roy Orbison in Cling Film" song, apparently narrated by MC Hawking. Listening is highly recommended.
— Red Panda, Stationary Wilbury, Light Reading