SmartTrust, ACL Do Wireless IM

SmartTrust and ACL Wireless partner to deliver 'Wireless Instant Messaging' solution internationally

June 24, 2003

2 Min Read

NEW DELHI -- Following the successful launch of its Wireless Instant Messenger application across 11 operators in APAC and India, ACL Wireless has teamed up with SmartTrust to distribute the solution globally over the SmartTrust platform. The partnership will provide an integrated solution for mobile service providers looking to deploy Wireless Instant Messaging (WIM) services to their subscribers and leverage on the popularity that instant messaging has enjoyed on the Internet.

The WIM solution offered by SmartTrust and ACL enables mobile users to exchange instant text, photos and group messages in real time with friends on PCs or mobile phones, anywhere in the world. ACL WIM, under the service mark ’myChatline’, works with Yahoo!, MSN and ICQ accounts as well as with operator's own WIM communities.

The ACL Wireless Instant Messenger has been successfully tested and accepted over SmartTrust’s Wireless Internet Gateway (WIG) and SmartTrust WIB™. Delivering ease-of-use and menu-driven navigation, the SmartTrust infrastructure controls the delivery and presentation of data services on the mobile handset, allowing users to browse their SIM menu and select applications or interact with services deployed by their operator. The first commercial launches over the SmartTrust infrastructure show service take-up amongst users to be 100% greater than the same service delivered via standard SMS.

ACL WIM is offered as a hosted multi-channel solution. Complementing the WIG/WIB channel, the application can also be provided over SMS, WAP/GPRS, J2ME and PC Clients.

“Instant Messaging is expected to become a huge growth area for mobile operators, leveraging consumer demands for peer-to-peer communication. Therefore, we have partnered with ACL to offer this unique multi-channel service to our operator customers,” explains Andrew Dixon, director of VAS marketing at SmartTrust.

“The partnership with ACL for the launch of Wireless Instant Messenger (WIM) reinforces our commitment to providing something new, innovative and valuable to the end-user, as well as something revenue-generating for the operator. Because our solutions allow over-the-air service deployment to entire subscriber bases, regardless of handset type, operators who have used the technology to raise the value of data services have seen rapid rises in ARPU.”

Sanjay K Goyal, CEO of ACL Wireless added: “By supporting multiple generations of networks and mobile devices, SmartTrust has been a clear market leader in providing value to the end-user. Our association with SmartTrust is an important breakthrough, as it will enable us to enter the global GSM market. Furthermore, the application is expected to have a high penetration rate as it can be delivered over a variety of technologies and devices.“

SmartTrust AB

ACL Wireless Ltd.

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