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Will UGC for Free

Phil Harvey
10/27/2006

11:30 AM –- From The Philter's It Never Pays to Intern file, we pass on notice of a daffy contest that Grouper Networks parent Sony Pictures is cocking up to promote Will Smith's upcoming snoozer, Pursuit of Happyness. And, yes, it's really spelled that way:

SAUSALITO, Calif. -- Grouper Networks Inc. ... announced today its role as the video platform for the "The Pursuit of Happyness 'Pursue It' The Ultimate Internship Contest" from Columbia Pictures.

Contestants are asked to create a video audition that could win them a dream internship at Gap Inc., The Hollywood Reporter, Morgan Stanley, NBC, the National Football League (NFL), PEOPLE Magazine, PlayStation or Yahoo!

Through November 5, 2006, contestants can visit the contest Web site and choose the company at which they would like to intern. As part of the online application process, entrants will need to create a video of themselves, in which they share, in five minutes or less, their own personal motto or "words to live by" giving examples of how this philosophy makes them uniquely qualified to work at the company they have chosen.

Grouper will host and serve the videos on the "Pursuit of Happyness" Web site.

The leading candidates' videos for each internship as determined by a top human resource specialist will be posted on the contest website. The public will then be invited to vote for the applicant they believe is best suited for each position…

Inspired by actual events, "The Pursuit of Happyness" stars Will Smith as Chris Gardner, a marginally employed salesman who finds himself with nowhere to go after he and his five-year-old son (Jaden Christopher Syre Smith) are evicted from their San Francisco apartment. When Gardner lands an internship at a prestigious brokerage firm, he and his son endure numerous hardships as he struggles to create a better life for the two of them. "The Pursuit of Happyness" is the story of one father's inspiring love for his son and his determination and drive to improve their future.

Wow! You mean if I win this contest I can intern at the Gap? Pinch me. Just like a pair of boot-cut low-risers. Pinch me that hard.

— Phil Harvey, Happyness Intern, Light Reading

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