WiFi Presents WIFFIES

WiFi logo captures creative imagination

June 7, 2006

3 Min Read


WHAT: The WiFi Alliance announced the recipients of its first WIFFIES Awards at its Vancouver member meeting, recognizing member companies that showcase innovative uses of the WiFi Alliance brands in seven marketing categories. Judges for the awards were instructed to review the use of the WiFi Alliance and WIFI CERTIFIED logos, as well as promotion of the WiFi industry through use of terminology such as WiFi, WMM, WPA and WPA2.


  • Dr. Leigh McAlister, H. E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership, The University of Texas at Austin

  • Pam Pollace, President of Global Technology Practice, Edelman

  • Karen Hanley, Senior Director, Marketing WiFi Alliance

WHEN: Awards were presented on Tuesday, June 6, 2006

WHO: Recipients of the 2006 WIFFIES Award included the following, per category:

Print Advertising:

  • Gold - Connexion By Boeing – WiFi in the Sky on Scandinavian Airlines

  • Silver - Tropos Networks, Inc. – This Changes Everything Campaign

  • Bronze - Acer - Aspire Entertainment Starts Here

  • Honorable Mention – Ruckus Wireless, Inc. – Interference? We Automatically Steer WiFi Signals Around It.

    Outdoor Advertising:

  • Gold - Sony Corporation – WiFi. HiFi. Sci-Fi.


  • Gold - 3Com Corporation - Product Data Sheets

  • Silver - Broadcom Corporation – CD on Company WiFi Technology

  • Bronze - HP – How To Guide

  • Honorable Mention - Symbol Technologies, Inc. – Product Data Sheet


  • Gold - Seiko Epson Corporation – Product Web Page

  • Silver - HP – Wireless Local Area Networks Page

  • Honorable Mention - Dell, Inc. – WiFi Hyperconnect


  • Honorable Mention - ETS·Lindgren – Solutions for Wireless

    On Product Display:

  • Gold – Nikon, Inc. – CoolPix P2 Digital Camera

  • Silver - Dell, Inc. – WiFi LED

  • Bronze - HP – iPAQ rx 1950 PocketPC & Dell, Inc. – WiFi Catcher

    Product Packaging:

  • Gold - Seiko Epson Corporation – PA-W11G2 Wireless Print Server

  • Silver - Socket Communications, Inc. – WiFi Companion Software

  • Bronze – HP – iPAQ rx 1950 PocketPC & 3Com Corporation - Office Connect Wireless 108Mbps 11 g PoE Access Point

    Integrated Campaign:

  • Gold - Nokia – N80 Product Campaign

  • Silver - Aruba Networks – Mobile Edge Solutions

  • Bronze – Airgo Networks, Inc. – Not Every Home Wireless Network Has True MIMO.

    * Winners were selected in each category and awarded a Gold, Silver or Bronze. The Alliance also gave several honorable mentions.

    WHERE: WiFi Alliance Member Meeting

    Sheraton Vancouver Wall Centre Hotel Vancouver, BC Canada WHY: According to research conducted in April 2006, 54 percent of U.S. consumers are aware of the WiFi CERTIFIED logos and look to this as an indicator of product interoperability, reliability and security. WiFi Alliance’s 250+ members have helped fuel this awareness with the inclusion of WiFi signage in marketing and packaging materials – illustrating that independent third party certification can contribute to overall purchasing decisions. CONTACT: To schedule a meeting with the WiFi Alliance, contact: Dominic Ybarra, Edelman, 650-773-1949, [email protected].

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