VANCOUVER --
WHAT: The WiFi Alliance announced the recipients of its first WIFFIES Awards at its Vancouver member meeting, recognizing member companies that showcase innovative uses of the WiFi Alliance brands in seven marketing categories. Judges for the awards were instructed to review the use of the WiFi Alliance and WIFI CERTIFIED logos, as well as promotion of the WiFi industry through use of terminology such as WiFi, WMM, WPA and WPA2.
Judges:
Dr. Leigh McAlister, H. E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership, The University of Texas at Austin
Pam Pollace, President of Global Technology Practice, Edelman
Karen Hanley, Senior Director, Marketing WiFi Alliance
WHEN: Awards were presented on Tuesday, June 6, 2006
WHO: Recipients of the 2006 WIFFIES Award included the following, per category:
Print Advertising:
Gold - Connexion By Boeing – WiFi in the Sky on Scandinavian Airlines
Silver - Tropos Networks, Inc. – This Changes Everything Campaign
Bronze - Acer - Aspire Entertainment Starts Here
Honorable Mention – Ruckus Wireless, Inc. – Interference? We Automatically Steer WiFi Signals Around It.
Outdoor Advertising:
Gold - Sony Corporation – WiFi. HiFi. Sci-Fi.
Collateral:
Gold - 3Com Corporation - Product Data Sheets
Silver - Broadcom Corporation – CD on Company WiFi Technology
Bronze - HP – How To Guide
Honorable Mention - Symbol Technologies, Inc. – Product Data Sheet
Online:
Gold - Seiko Epson Corporation – Product Web Page
Silver - HP – Wireless Local Area Networks Page
Honorable Mention - Dell, Inc. – WiFi Hyperconnect
Tradeshow:
Honorable Mention - ETS·Lindgren – Solutions for Wireless
On Product Display:
Gold – Nikon, Inc. – CoolPix P2 Digital Camera
Silver - Dell, Inc. – WiFi LED
Bronze - HP – iPAQ rx 1950 PocketPC & Dell, Inc. – WiFi Catcher
Product Packaging:
Gold - Seiko Epson Corporation – PA-W11G2 Wireless Print Server
Silver - Socket Communications, Inc. – WiFi Companion Software
Bronze – HP – iPAQ rx 1950 PocketPC & 3Com Corporation - Office Connect Wireless 108Mbps 11 g PoE Access Point
Integrated Campaign:
Gold - Nokia – N80 Product Campaign
Silver - Aruba Networks – Mobile Edge Solutions
Bronze – Airgo Networks, Inc. – Not Every Home Wireless Network Has True MIMO.
* Winners were selected in each category and awarded a Gold, Silver or Bronze. The Alliance also gave several honorable mentions.
WHERE: WiFi Alliance Member Meeting
Sheraton Vancouver Wall Centre Hotel Vancouver, BC Canada WHY: According to research conducted in April 2006, 54 percent of U.S. consumers are aware of the WiFi CERTIFIED logos and look to this as an indicator of product interoperability, reliability and security. WiFi Alliance’s 250+ members have helped fuel this awareness with the inclusion of WiFi signage in marketing and packaging materials – illustrating that independent third party certification can contribute to overall purchasing decisions. CONTACT: To schedule a meeting with the WiFi Alliance, contact: Dominic Ybarra, Edelman, 650-773-1949, [email protected].