Wayport Launches WiFi World

Wayport today announced Wi-Fi World, a strategy and business model

May 26, 2004

1 Min Read

AUSTIN, Texas -- Wayport, the leading provider of Wi-Fi (802.11b/g) wireless and wired high-speed Internet access in more than 1,500 locations including nearly 800 hotels, 12 airports and hundreds of McDonald's and other retail locations in select cities nationwide, today announced Wi-Fi WorldTM, a strategy and business model designed to drive the maximum number of mobile broadband customers to Wayport Wi-Fi enabled McDonald's restaurants and other strategic venues in the United States.

Wayport's Wi-Fi WorldTM strategy is designed to serve the needs of mobile broadband customers through offering Wayport's high-speed Internet service at McDonald's, one of the world's top brands whose restaurants offer ubiquity, accessibility, quality, uniformity, value and simplicity. By combining all of these elements together, it delivers on what the broadband customer has been waiting for in mobile high-speed Internet access. To best meet these needs, Wayport has taken a teaming approach with McDonald's, broadband network service providers and strategic roaming partners by providing compelling economics for all to leverage their large customer base and marketing powers.

"Wayport's Wi-Fi WorldTM strategy and teaming approach with strategic partners will give customers the widest variety of connectivity options that will enable them to get a convenient and cost-effective wireless high-speed Internet experience at Wi-Fi enabled McDonald's," said Jim Sappington, McDonald's Vice President of U.S. IT. "And Wi-Fi World simultaneously delivers all of the key broadband applications our McDonald's restaurants need to gain a competitive edge in the market by offering a differentiated service and to make their operations more productive."

Wayport Inc.

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