Starbucks Serves Up Free WiFi

Starbucks will turn on free AT&T WiFi service on July 1 at US and Canadian company-operated stores

June 30, 2010

1 Min Read

SEATTLE -- Starbucks (NASDAQ:SBUX) will turn on free Wi-Fi with one click on July 1 at U.S. and Canadian company-operated stores as a part of its ongoing commitment to enhancing the customer experience. Customers with Wi-Fi-enabled laptops, tablets and mobile phones will have unlimited Internet access to surf the Web, connect with social networks, search for jobs or work at their neighborhood Starbucks. Most recently, the free Wi-Fi benefit was limited to two hours a day and only available to members of the My Starbucks Rewards program. The new, unlimited Wi-Fi offering features a one-click entry point, so a username or password will not be required.

“Our customers were asking for a simplified Wi-Fi offering, and free Wi-Fi has been a top request on MyStarbucksIdea.com. We’re excited to turn this feedback into action and believe our customers will be delighted with the enhanced experience they’ll find in Starbucks stores,” said Howard Schultz, chairman, president and chief executive officer of Starbucks.

Starbucks will continue to work with AT&T in the U.S. as its Wi-Fi provider, a relationship that’s been in place since 2008. Close to 6800 Starbucks locations are part of AT&T’s U.S. Wi-Fi network, the nation’s largest. In Canada, more than 750 company-operated stores will now have free Wi-Fi. Bell is the Wi-Fi provider in Canada and has worked with Starbucks since 2005.

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