MACH Conducts Carrier Wi-Fi Survey

LUXEMBOURG -- An online consumer survey commissioned by MACH, the leading provider of cloud-based managed communication services, has demonstrated that operators stand to benefit from a large untapped market in data roaming simply by employing Wi-Fi. The online research, carried out by YouGov, has shown that 24 per cent of smartphone/tablet users have never accessed mobile data when abroad. Of those that have, 45 per cent have not used 3G at all, and 43% prefer instead to connect over paid for Wi-Fi.

Lokdeep Singh, Chief Technology Officer, MACH, commented: “These results demonstrate that Wi-Fi is a key access technology for mobile data when abroad. When roaming subscribers move to Wi-Fi, the operator effectively loses sight of them, and therefore misses out on the ability to sell further services to the customer. Operators should look today at how they can successfully market new Wi-Fi offerings, both to gain market share of existing Wi-Fi users, and to address the untapped market of smartphone and tablet owners who are currently not using data services when roaming.”

MACH