Israel Smiles With WiFi

012 Smile.Communications wins Israel Post's extensive WiFi hotspot tender

June 4, 2008

2 Min Read

PETAH TIKVA, Israel -- 012 Smile.Communications (NASDAQ Global Market and TASE: SMLC), a growth-oriented provider of communication services in Israel, today announced that it has nearly completed the deployment of an advanced broadband wireless Internet access network in 42 branches of Israel Post, Israel's national postal service. The deployment followed 012 Smile's win of a significant tender which set the terms under which 012 Smile will deploy the network and then provide and support a wide range of broadband-based services on a 24x7 basis.

The project is part of Israel' Post's sweeping, organization-wide initiative to upgrade its customer services while extending its product and service range. As part of the initiative, Israel Post has been implementing a broad range of technologies, including upgraded service desks, plasma screens for the continual display of important notices, self-service machines for the purchase of selected items and more.

Commenting on the news, Mr. Avi Hochman, CEO of Israel Post, said, "We are extremely excited about the revolution that we are bringing to Israel Post's services and technology. By making each of our branches into a 'hot spot,' we will enable our customers everywhere - in outlying areas as well as city centers - to take advantage of state-of-the-art communications services, realizing our vision of 'Bringing the Best to Everyone, Everywhere.' As the next stage in our cooperation with O12 Smile, we are considering the possibility of deploying automated delivery systems within our branches, slashing the time that customers need to wait in line in order to receive registered mail, packages and other items."

Ms. Stella Handler, CEO of 012 Smile.Communications, added, "We are proud to have been chosen for the deployment of this important national initiative, which demonstrates once again the market's recognition of our technological and execution strength. We are delighted to add Israel Post to the long list of organizations that have chosen 012 Smile as their partner for the deployment of highest quality hotspot and broadband services."

012 Smile.Communications Ltd.

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